Marketing Automation Home
Dealer Spike Guides
Setup/ First Month
- New Account Flow
- Ninja Cat Setup (MA-Specific)
- How to Setup a Client in SharpSpring
- Form Integration
- List Setup
- Adding Generic Dynamic Content Rules
- Creating Granular Unsubscribe Buckets
Monthly Work
- Monthly Work Flow
- How to Use the Graphic Design Request Board
- How to Request Content
- Updating Blog Articles
- Tenets Of Good Resources
- Initiative & Campaign Ideas
- Setting Up a Monthly Newsletter Campaign- Marketo
- Nurture Campaigns
- Due Date Priority Guide (?)
Reporting
Pause/Cancelation
ARI Guides
Team Resources
Account Setup
Pause/ Cancellation
Training and Information Resources
Intro to Marketing Automation
https://www.ngdata.com/marketing-automation-101/
Intro to Email Marketing
https://www.getresponse.com/blog/email-marketing-for-beginners
Examples of B2C Marketing Automation Campaigns
https://webengage.com/blog/15-b2c-marketing-automation-examples/
Best Practices
https://www.getresponse.com/blog/email-marketing-best-practices
The Marketing Funnel
https://www.getresponse.com/blog/marketing-funnel
Email Metrics
https://blog.getresponse.com/email-marketing-metrics
DKIM, DMARC, & SPF
https://www.emailonacid.com/blog/article/email-development/dmarc-dkim-and-spf-wtf/
https://www.emailonacid.com/blog/article/email-marketing/blacklisting/
Intro to HTML/ CSS
https://www.emailonacid.com/blog/article/tutorial-getting-started/html-basics-for-beginners/
https://www.emailonacid.com/blog/article/tutorial-getting-started/css-basics/
Branding Guidelines
https://docs.google.com/spreadsheets/d/1KRT-sbi3teG_yIdgqGJ0yevM2tP-KQujgCNMX60Hyco/edit#gid=0
Blogs and Other Resources
Marketo Marketing Blog - Best Practices and Thought Leadership
GetResponse Blog - Online Marketing Tips
Email Design and Marketing Tips Daily from the Email on Acid Blog
Simplycast - Marketing Automation Blog
Drip Ecommerce CRM & Marketing Automation Blog
WebEngage Monk | MARKETING AUTOMATION & RETENTION MARKETING BLOG
Email Marketing Tips Blog | Campaign Monitor
Practical Email Marketing For Engagement With Customers | Benchmark Email