Marketing Automation Home

Team Resources

• Your First Day

• Introduction to DS Verticals

• Monthly Sheet Glossary (?)

• Initiative & Campaign Ideas

• Seasonality/Major Holiday Calendar

• OOO Message template

• Out Message Template

• OEM Image Library
• Newsletter Request Form
• Newsletter Request Responses
• Due Date Priority Guide (?)

Intake

• Intake Form

• Intake Response Sheet
• 6-Month Plan Template (DS MA)
• 6-Month Plan: Harley Davidson (DS MA)
• 6-Month Plan: Creating an MA Strategy (DS MA)

QA

• Setup QA
• Month 1 QA
• Set-Up QA (DS MA)

Dealer Spike Guides

Setup/ First Month

• New Account Flow
• Ninja Cat Setup (MA-Specific)
• How to Setup a Client in SharpSpring
• Form Integration
• List Setup
• Adding Generic Dynamic Content Rules
• Creating Granular Unsubscribe Buckets

Monthly Work

• Monthly Work Flow
• How to Use the Graphic Design Request Board
• How to Request Content
• Updating Blog Articles
• Tenets Of Good Resources
• Initiative & Campaign Ideas
• Setting Up a Monthly Newsletter Campaign- Marketo
• Nurture Campaigns
• Due Date Priority Guide (?)

Reporting

• Monthly Report Guide
• Monthly Reports: Work Done/ Proposed Work Template

Pause/Cancelation

• Off-Boarding Clients

ARI Guides

Team Resources

• Installing the Form Finder Script

Account Setup

• ARI Pro Intake Form
• Requesting a Form from ARI

Pause/ Cancellation

• Off-Boarding Procedure

Training and Information Resources

Intro to Marketing Automation

https://www.ngdata.com/marketing-automation-101/

Intro to Email Marketing

https://www.getresponse.com/blog/email-marketing-for-beginners

Examples of B2C Marketing Automation Campaigns

https://webengage.com/blog/15-b2c-marketing-automation-examples/

Best Practices

https://www.getresponse.com/blog/email-marketing-best-practices

The Marketing Funnel

https://www.getresponse.com/blog/marketing-funnel

Email Metrics

https://blog.getresponse.com/email-marketing-metrics

DKIM, DMARC, & SPF

https://www.emailonacid.com/blog/article/email-development/dmarc-dkim-and-spf-wtf/

https://www.emailonacid.com/blog/article/email-marketing/blacklisting/

Intro to HTML/ CSS

https://www.emailonacid.com/blog/article/tutorial-getting-started/html-basics-for-beginners/

https://www.emailonacid.com/blog/article/tutorial-getting-started/css-basics/

Branding Guidelines

https://docs.google.com/spreadsheets/d/1KRT-sbi3teG_yIdgqGJ0yevM2tP-KQujgCNMX60Hyco/edit#gid=0

Blogs and Other Resources

Marketo Marketing Blog - Best Practices and Thought Leadership

GetResponse Blog - Online Marketing Tips

Email Design and Marketing Tips Daily from the Email on Acid Blog

Simplycast - Marketing Automation Blog

Drip Ecommerce CRM & Marketing Automation Blog

WebEngage Monk | MARKETING AUTOMATION & RETENTION MARKETING BLOG

Email Marketing Tips Blog | Campaign Monitor

Practical Email Marketing For Engagement With Customers | Benchmark Email

Automotive Marketing Blog | Outsell