Some lists are standard across all dealers and some will vary wildly based on the vertical and what the dealer carries. Always use your best judgment when figuring out what lists are needed.

Creating a List

Head to the contact drop-down and select "Lists"

Select the gear icon in the top right and select "+ New List"

Fill out the info in the pop-up window.

Name: The name of your list. It should be obvious at a glance what the list is about

Description: A brief description about the list

Folder: If a relevant folder exists, select it

Select Rules Based as all of our initial lists will be curated based on rules we setup

Select "Create List"

List Attributes

For the purpose of this guide, all of our lists will be Dynamic and we will want to apply the list to contacts we already have. It's likely there won't be too many when you're setting up your first set of lists but just in case.

Your triggers will vary based on the list but will be straight-forward for our initial setup.

Lists

Trigger Criteria	fills out form	has the field (price)	has the lead score	has the field (vehicle condition)	has the field (vehicle type name) or (vehicle sub type)	has the field (make or model)	visits the site	Returns From Email	interacts with social post/views media
Folder Name	Form Lists	Inventory Price Range**	Lead Scores	Vehicle Condition Interest	Vehicle Types/Categories**	Specific Model Lists**	Returning Visitors	Email Activity	Social/Media Activity
Lists	Catch All	Under 10K	Less Than 25	New Inventory Interest	Boat	Brand/Model (1)	Returning Website Visitors (5 Times)	Returns From Email	Social Interaction
	Finance Application	10K - 20K	Hot Leads (65-100)	Pre-Owned Interest	Motorcycle	Brand/Model (2)	Returning Website Visitors (10 Times)		Media View
	Contact Us	20K - 30K	Ready To Buy (100+)		RV	Brand/Model (3)
	Best Price	30+	Not Ready to Buy		Fifth Wheel
	Careers				Travel Trailer
	Facebook Inquiry				Cruiser
	Get Quote				Touring
	Inquiry				Off-Road
	Insurance Quote				ATV
	Lead Pop				UTV
	Parts Request
	Rental Availability
	Rental Form
	Schedule Ride
	Service Request
	Trade Value

**Do what makes sense for the dealer

Adding Pageview Triggers

Now we’re going to add the page view trigger.

Look at the inventory segment we’re working on. For this example, we’re in Abernathy’s Cycle’s ATV list.

Navigate to the client’s website and look for the relevant pages for that inventory segment. There will likely be 2-4 pages for each: A showroom page and up to 3 (All, New, Used) inventory list pages.

If there is a link to the inventory from the homepage, use that link.

For example, Abernathy’s Cycle’s homepage has a link to the ATV inventory showroom page:

https://www.abernathycycles.com/atvs-for-sale-in-tennessee-alabama-missouri-dealer--subinventory-atv

So we will need to go to the inventory list pages to get to the ATV inventory pages

Navigate to the “New Inventory” page and look for a link to the ATV page.

Take the link, and copy everything up until the “#”. This will be your inventory list page link

Will become:

https://www.abernathycycles.com/atvs-for-sale-tennesee-missouri-kentucky-dealer--xallinventory?vt=atv

If one doesn’t exist, use the sort options to sort the ATV inventory.

You will likely get a link that looks like this: https://www.abernathycycles.com/new-motorcycles-atv-utv-for-sale-tennesee-missouri-kentucky-dealer--xnewinventory#page=xnewinventory&vt=atv

Remove the “#page=xnewinventory” and replace the “&” before the sort variable with “?”

You should end up with https://www.abernathycycles.com/new-motorcycles-atv-utv-for-sale-tennesee-missouri-kentucky-dealer--xnewinventory?vt=atv

You may have noticed that the button link led to an “xallinventory” page while our manually-created link is “xnewinventory”

We will need an inventory list page link for all three inventory pages. xallinventory, xnewinventory, and xpreownedinventory.

If there’s no used inventory, skip that link.

Once you have all of your links, we are going to add the triggers.

For Abernathy’s Cycle, we end up with:

https://www.abernathycycles.com/atvs-for-sale-in-tennessee-alabama-missouri-dealer--subinventory-atv

https://www.abernathycycles.com/atvs-for-sale-tennesee-missouri-kentucky-dealer--xallinventory?vt=atv

https://www.abernathycycles.com/new-motorcycles-atv-utv-for-sale-tennesee-missouri-kentucky-dealer--xnewinventory?vt=atv

Set the trigger options as follows:

First drop-down should be “Add the Trigger”

When a contact “Visits the page”

Paste one of the URLs and add a * at the end of the URL

2 times

Or more

Then click “Add rule”

Repeat for all relevant VT links

The final should look something like this

Remember to SAVE your changes.

Repeat for Vehicle Type Lists, Vehicle Category Lists, Manufacturer Lists, and HD Family Lists

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