6-Month Plan Template (DS MA)

Month:

Overview:

PlayType:

Why do we need this:

How will we accomplish:

Example:

Month: May

Overview: Nurture Motorcycle Category Leads

PlayType: Nurture Campaign

Why do we need this: Motorcycle leads are a good portion of newly-identified leads. Further targeting of your motorcycle campaign will help make emails more relevant for users.

How will we accomplish: Add 3 branches to Motorcycle Nurture for sport bikes, off-road bikes, and trikes featuring places to ride, your dealership's top units, and an exclusive test ride offer.