6-Month Plan Template (DS MA)
Month:
Overview:
PlayType:
Why do we need this:
How will we accomplish:
Example:
Month: May
Overview: Nurture Motorcycle Category Leads
PlayType: Nurture Campaign
Why do we need this: Motorcycle leads are a good portion of newly-identified leads. Further targeting of your motorcycle campaign will help make emails more relevant for users.
How will we accomplish: Add 3 branches to Motorcycle Nurture for sport bikes, off-road bikes, and trikes featuring places to ride, your dealership's top units, and an exclusive test ride offer.