Training 1

Each lead gets a score based on how they interact with the site, the forms they fill out, and the information they give
The more info given, the higher the lead score
Lead scores can be customized based on dealers’ specific focuses and priorities

Sorted by info given/interest on forms and activity on the website
Segmentation allows you to send personalized newsletters to potential customers, and separate for differently specialized salespeople

Show how to navigate the lists
Show how to create a list
- Find two segments (a make and a vehicle type) and pull a cross-reference list

Training 2