Adding Generic Dynamic Content Rules
Setting Email Merge Variables
The first step is to update the necessary fields to Email Merge Variables
Log into the client and navigate to the Settings
Select Custom Fields
Go to field you want to edit and select the options drop-down
Select Email Merge Variable
Select Update Field
Update the following fields:
- Make Purchased
- Model Purchased
- Model Year
- Vehicle Type Purchased
- Location
- Make
- Model
- Unit Location
- Vehicle Condition
- Vehicle Description
- Vehicle Interest
- Vehicle Sub Type
- Vehicle Type Name
- Year
Creating Dynamic Content Rules
Open any email in the email editor
On the right, click the "lightning bolt"
Select "+ Add Rule Group"
Title the rule
Leave "All" for step 1
For step two, choose the relevant contact field to use as a variable
Leave the dropdown as "Equal To"
Create the following rules
Title | Contact Field |
---|---|
Vehicle Type | Vehicle Type Name |
Vehicle Sub Type | Vehicle Sub Type |
Manufacturer | Make |
Condition | Vehicle Condition |
Make Purchased | Make Purchased |
Vehicle Type Purchased | Vehicle Type Purchased |
Once you've created the rule groups, we need to add the variables
Go to the client's website and pull up the all inventory page by adding "/default.asp?page=xallinventory" to the end of the homepage URL
Click into the rule group, select "build new segment", and look at the drop-down menus to add the relevant variables.
Vehicle Type, Vehicle Sub Type, & Vehicle Type Purchased = Vehicle Types OR Categories
Manufacturer & Make Purchased = Make
Condition variables will just be "new" and "used"