Monthly Report Guide

Creating reports

  1. Log into the client account

  2. Navigate to the Analytics drop-down and select “Email Reports”

  3. Click “Select a Report…” and choose “Email Report…”

  4. Click “Select Email(s)” and select ALL emails.

  5. Hit the "+" and select "Send Date"
    1. Change the range to "Last Month"
  6. Click “Build Report”

  7. Look at the total number of sends for each email

    1. Make a note of which emails have a much larger number (think 1000 sends vs 100) and remove those emails from the report by deselecting those emails and rebuilding the report


Updating the Master Stats Sheet

Before exporting each report...

Take a look at the total stats at the top of the report

  1. Open up this sheet: https://docs.google.com/spreadsheets/d/1HNkfW3a8NsxgBvEI1Hzk8jiBggubpm03SBFLJwvHsJk/edit#gid=354356618
  2. Find the client in the relative "Rep Stats" tab
  3. Update the stats in the sheet with the stats in both the Automation and Newsletter reports

Monthly Reporting Tasks - Exporting Data/ Importing to Google Sheets

Automations

Once your report has loaded from the previous step...

  1. Select the gear icon in the top right corner, hover over “Export” and select “Report to CSV”

  2. Open the CSV

  3. Remove rows with emails with 0 sends for that month

  4. Navigate to the “Sharpspring MA Automation Data Import” tab of your client sheet

  5. Copy/Paste ALL the data from the report into the sheet.

Newsletters

  1. Build another email report with the emails you took out of the previous report
  2. Download the CSV
  3. Navigate to the "Sharpspring MA Newsletter Data Import" tab
  4. Copy/Paste ALL data from the report into the sheet

Lead Score Data

  1. Navigate to the Contacts drop-down and select “Contact Manager”

  2. Select the gear icon in the top right and choose “Export Leads”

  3. After the report is created, click to the “Export Manager” in the yellow bar at the top of the page

  4. Select the report file name to download the CSV

  5. Remove all leads with a lead score of 90 or less

  6. Navigate to the “MA Lead Score Data” tab of your client sheet

  7. Delete any old data, and copy/paste in the new set of data

  8. Select the sheet and hit the "Filter" button

  9. Navigate to the "Lead Score with Decay" column (Usually  Column K) and sort High to Low
  10. Insert one column to the very left of the sheet and label it "Hot"
  11. For every lead score above 100, put a "1" in the "Hot" Column
    1. NOTE: FOR MARKED ROWS, MAKE SURE THE DATE IN COLUMN B IS FROM THE PREVIOUS MONTH. IF IT'S NOT, MANUALLY UPDATE IT TO THE 1ST OF THE PREVIOUS MONTH.

Lead Source Data

  1. From the "Contact Manager"
  2. Click on "Advanced Search"
  3. Under "Created Date", look for leads between the first of the month and the last of the month.
  4. Search
  5. Select the gear icon in the top right and choose “Export Leads”

  6. After the report is created, click to the “Export Manager” in the yellow bar at the top of the page

  7. Select the report file name to download the CSV

  8. Navigate to the "MA Lead Source Data" tab
  9. Copy/Paste the data from the CSV into the sheet
  10. Add a column to the left of the Create Date column and label it "Lead"
  11. Put a "1" in each row
  12. NOTE: FOR MARKED ROWS, MAKE SURE THE DATE IN COLUMN B IS FROM THE PREVIOUS MONTH. IF IT'S NOT, MANUALLY UPDATE IT TO THE 1ST OF THE PREVIOUS MONTH.

WD/PW

  1. There are a few steps we have to take to ensure our WD and PW blurbs show up properly on our reports

  2. Navigate to the MA Work Done tab and copy the work done for the month

  3. Click over to the MA WD Import tab and paste the work done into the proper column

  4. To avoid a huge block of text, separate each paragraph into its own cell

  5. Rinse and repeat for the proposed work