Each email should have a spot for some main body copy. Additionally, there may be some smaller blurbs that need to be written as well.

Main Body Copy

This is going to be the focus of your email. What are you promoting? What is the dealer offering? What are we featuring? What's the goal of this email?

The body copy should answer and support these questions. Think about when the user is getting this email. What will they read that will lead them to the site to take the action we want?

It should be short and sweet. Getting to the point while still being engaging and easy to read.

Sometimes paragraphs are OK, but 1-3 sentences is the sweet spot. Remember, there may be additional content for a user to read later

Call-To-Actions

While your email will likely have CTA buttons, it's still beneficial to call out the action you want the user to take in the body copy.

Some examples:

• Click below to find out more
• Submit an inquiry today
• Don't wait, sign up now

Other Blurbs

Often, a newsletter may have a few focuses. New units, service specials, sales promotions, etc.

Each section may need a small blurb about the offer or department being featured.

Just as with the main copy, keep it short and sweet. What can the user expect clicking on the link? And what do we want them to do once they do? CTAs are just as important here.