Module: What is SEO?

Follow the instructions and readings to learn about SEO and how it can lead to increased exposure in search results.

SEO 101

Understanding what SEO is and the impact it can have on websites:

Read: Semrush: What is SEO? Definitions and Basics Explained
Read: Semrush: SEO Fundamentals Course

Semrush Fundamentals Course Instructions

You will need to use your Google Chrome credentials in order to login and enroll into the course.

Important: Do not complete the Certification Exam at the end of the Semrush SEO Fundamentals Course until you have completed the rest of this module.

Search Engines & SEO

Learn how search engines read and evaluate SEO:

Read: Moz: How Search Engines Work
- Learning important terminology in this reading:
  - Crawling, indexing, and ranking.

What is Local SEO?

Learn what local SEO is and why it’s important for our customer websites:

Read: Semrush: What is Local SEO?
- Learning important terminology in this reading:
  - NAP Citations.
  - Google Business Profile.

Adhering to Current Practices

Learn what are the current best practices for performing SEO on websites.

Read sections 1, 3-9: Semrush: What are SEO Best Practices?

What on-page elements need SEO best practices?

Read Section 2: Semrush: Write Compelling Title Tags and Meta Descriptions
- Learning what title tags and meta descriptions are and what SEO practices you should implement.