Training Module Phases

• Module work

  • Take modules

  • Review subject matter with Training buddy(Senior Rep)

• Then Shadow Training Buddy doing the work & discuss

• Then practical application on Training Buddy’s clients

• Practical application across the entire team

  • Assign out clients to do this task on

  • Reps each check their work and provide notes to the trainee and training buddy

  • Training buddy coaches on feedback notes and issues as they go

Trainees can be on each module for up to 1-2 weeks and then layer on subsequent modules.

Phase 1 (1-2 Weeks)

• New Hire setup

  • Share Folders

  • Welcome Email

  • Setting up Outlook and Teams(signatures, etc)

  • How to use our tools(Office, Google, etc)

  • Remote working best practices and etiquette.

  • Your First Day

• How Google Works

• What Is SEO?

  • Review What Is SEO

Phase 2 (1-2 Weeks)

• How to use Keywords (Cannibalization, semantic usage)

• On-site Optimization

Phase 3 (1 Week)

• Internal Link Structure

Phase 4 (1 Week)

• Side Tasks 

  • Content/Youtube Requests in client sheet

  • Intro to Trello (Content & QA boards)

Phase 5 (1 Week)

• Reporting

  • Introduction to NinjaCat (general overview)

  • What metrics are included in the reports?

  • Formatting the client sheet (WDI tab)

Phase 6 (2-3 Weeks)

• Tools:

  • Google Analytics

  • Google Search Console

  • Google Tag Manager

  • Yext (basics)

  • SEO Monitor

• Updating Campaign Plans (based off of research from these tools)

Phase 7 (1-2 Weeks)

• First Month Client Guide

• First Month Client Work

• First Month Trello Board (check set up)