Training Module Outline

Description

This outline lays out the basic structure of the new hire training modules. This ensures that all steps of the new hire training process are included in order to serve as a model for the training module format.

Items that are followed by are questionable additions that can be removed if not necessary to the modules.

Key Team Member Approval

Feb 13, 2023 Senior rep review/provide feedback.

Feb 14, 2023 Katie Hill review/provide feedback.

Feb 15, 2023 @Grant Gooch and @Lance Shroyer review/provide feedback.

Outline

Meeting Key People
- Trainer
- Leadership (SEO Team Leads, Manager, Director)
LV Greater Context:
DealerSpike: https://arinet.sharepoint.com/sites/DigitalMarketingTeam/welcome-to-digital-marketing/SitePages/Course.aspx
- How SEO fits into the company
- What the rest of the company does

Internal resources
- Tools setup/getting access/permissions
  - IT-assisted setups
    - Google Chrome, Passwordstate, Bonusly, ADP, RingCentral, CRM, VPN, Confluence, Notepad++ (DS-specific) Extensions,
  - Self Setups/Trainer-assisted
    - Chrome extensions, secondary Chrome profiles, SEOmonitor, Trello

How to Set up and Use Tools
- Google Drive
  - Share folders
- Microsoft Outlook
  - Basic setups to organize inbox
  - Email signatures
- Outlook Calendar
  - Scheduling events
- Microsoft Teams
  - Add chats
How to Develop Remote Working Etiquette and Habits
Bookmarking SEO new media outlets
- Search Engine Land, Search Engine Journal, Moz
  - Sharing news with the team

External resources
- Fundamentals of SEO
  - What is SEO?
- How Search Engines Work
- Local SEO
- SEO Best Practices
Internal resources
- What SEO looks like at LeadVenture
  - DS or ARI platform-training
Knowledge check

External resources:
- Keyword research basics
  - What are keywords?
- How to find valuable keywords
- Intro to our keyword research tools
- How to analyze
- How to use
  - keyword stuffing and keyword density
- Keyword cannibalization
Internal resources
- Utilizing keyword research tools
  - Using SEOmonitor, Keyword Planner, and GSC together
  - SEOmonitor keyword research
  - Keyword list monthly maintenance
  - Identifying keywords in GSC
- Keyword cannibalization guide
- Understanding what pages are ranking for which keywords
Knowledge check