One of the major setbacks the Marketing Automation team faces is a lack of new hire training. Many feel they have not been set up for success, and while some courses and readings have been outlined below, really what the team needs is a training track to make sure everyone is on the same page, understands their responsibilities, and even more, how to accomplish them. We LOVE our new hires and we NEED to set them up for success, it's the only way they'll be able to exceed expectations. The primary Q3 2020 goal should be the building of a training track to clear up any confusion and set everyone up for success!

New Hire Resources

New Hire Courses

Sharpspring | How to Set Up a Client
Sharpspring | Creating Visual Workflows
Sharpsring | Understanding Visual Workflow Branching
Will update as LMS365 courses become available

New Hire Reading

Marketing Automation 101 | NGDATA
Email Marketing for Beginners | GetResponse
Examples of Multi-Channel B2C Marketing Automation
Email Marketing Best Practices | GetResponse
Marketing Funnels | GetResponse
Email Marketing Metrics & KPIs | GetResponse
DKIM, DMARC, & SPF: Email Authentication Protocols | Email on Acid
A Beginner's Guide to Blacklisting | Email on Acid
HTML Basics for Beginners | Email on Acid
CSS Basics: A Beginner's Guide | Email on Acid
OEM Brand and Trademark Guidelines

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