SEO Training Plan/Tracker

Module Purpose

The purpose of this module is to teach new employees about LeadVenture and help them form connections with Leadership personnel.

Module Guide

This module is self-guided. You will learn how SEO fits within the company by reviewing course materials, as well as discover who key people are within the SEO team. Reach out to the Trainer with any questions.

New Hire Information

Send the following information to the Digital Marketing Operations Coordinator when a new hire is brought on:

• Start Date

• Name

• Position

• Manager

• Company

• Email Address

• Country

LeadVenture SEO Team

As you join the team, there are key people to get in touch with or who will reach out to you:

Use this list in order of role as your escalation path, meaning ask a senior rep, if they don’t know, escalate.

Senior Reps:

• Isabelle Lavery

• Kyle Sharrer

• Makayla Olson

• Ryan Kelner

Manager:

• Grant Gooch

Director

• Lance Shroyer

You will work alongside these team members in various capacities, but they all can provide valuable insight and expertise in performing SEO.

For any questions, feel welcome to reach out according to the chain of command.

About the Company

Review how SEO plays an integral role within LeadVenture:

• LMS Course: About LeadVenture

Module Purpose

The purpose of this module is to help onboard new hires to the essential tools we use daily.

Module Guide

This module is part self-guided, part Trainer-assisted. You will read the provided instructions for setting up your account within our tools and the Trainer will grant you access to any tools you can not set up yourself.

LeadVenture Tools Setup

There are several initial and essential tools to set up for company organization. Please refer to the following instuctions for some of our major setups, which include LeadVenture Intranet, Passwordstate, ADP, VPN, SalesForce, Confluence, RingCentral, and Bonusly.

• Module: Initial Organizational Tools Setup

SEO Tools Setup

There are several SEO team tools you need to set up initially in order to complete daily tasks for your client campaigns. These tools include AccuRanker, and Notepad++ ( Dealer Spike-specific).

• Module: Initial SEO Tools Setup

Module Purpose

The purpose of this module is to provide new employees with essential messaging tools, professional workplace etiquette tips, and valuable SEO news outlets.

Module Guide

This module is part self-guided, part Trainer-assisted. You will review the following materials to become a high-functioning team member and set up/learn important tools for communication. The Trainer will assist with the setup for any tools that require login credentials/access. Once finished, notify the Trainer and move on to the next module.

Tools Setup

Chrome, Outlook, and Teams Setup

Google Chrome, Microsoft Outlook, and Microsoft Teams all play a vital role within our organization. In order to set up profiles for each platform, follow the course directions in the Profiles Setup module:

• Module: Setting up Profiles

Remote Working Best Practices and Etiquette

When working remotely, you should display the following qualities and traits:

• Professionalism: As a representative of LeadVenture, culturing a positive and expert reputation is crucial for interdepartmental and client communication. Avoiding the use of emojis and casual slang helps you remain professional and be on task.

• Punctuality: Fast response times to client and interdepartmental communication helps you be accountable and provide answers in an efficient manner. The expectation for responding to questions and requests is within 24 hours.

You represent LeadVenture in any form of communication, so developing proper work habits when working from home is important for being a high-functioning and productive team member.

• Watch: How to Work Effectively from Home

SEO News Outlets

Search engines are constantly adapting and refining their search parameters to meet user needs. That means SEO practices and strategies can change in a couple of months' time. Keeping up-to-date with the latest SEO news can help you stay ahead of the curve with major updates that affect the way we optimize our client websites.

The best way to keep your finger on the pulse of SEO is to bookmark credible SEO news outlets. Checking these sources daily is a good habit to develop on your way to becoming a fully informed SEO Specialist.

• Here are a couple of SEO resources to bookmark:

  • Search Engine Land

  • Search Engine Journal

  • Moz

There are more SEO news media out there that you can add to your bookmark bar. However, make sure they are a trustworthy source of information before you read any articles.

Module Purpose

The purpose of this module is to help you learn the basic principles and concepts of SEO.

Module Guide

This module is self-guided. If you need assistance, please contact the Trainer. Once you have finished the final exam, the Trainer will assign your next module.

The following readings are from external sources to aid in your understanding of holistic SEO; not just LeadVenture-specific.

What is SEO?

Follow the What is SEO? module to learn about the basic concepts and principles of SEO for the entire industry:

• Module: What is SEO?

•  

The following Standard Operating Procedures (SOPs) and meetings help aid your understanding of keyword research from internal documentation and virtual trainings.

What SEO Looks Like at LeadVenture

Learn how LeadVenture approaches SEO by learning platform-specific practices and methods:

• LMS Course: Introduction to SEO

• LMS Course: Introduction to SEO

You will need to work through the full course and pass the knowledge checks along the way. It is a fairly basic course that will cover the basics of SEO in a general way. This is meant to ensure you have a good foundation on which to build.

Our most up-to-date SEO fundamentals guide. - SEO Fundamentals 2024

Expand on the knowledge you learned during this module by reviewing this additional reading.

• Read Chapters 1-2: Moz: Beginner’s Guide to SEO

Module Purpose

The purpose of this module is to aid your understanding of keywords and how to correctly identify, analyze, and incorporate them on-site.

Module Guide

This module is part self-guided, part Trainer-assisted. You will read through the provided resources, as well as attend trainings to demonstrate how to put what you’ve learned into practice. Once you have displayed an understanding of how to perform and utilize keyword research, you will complete a knowledge test. The Trainer will then assign you a new module to complete.

The following readings are from external sources to aid in your understanding of holistic SEO; not just platform-specific.

Keywords & SEO

Follow the How to Use Keywords module to learn the value of proper keyword research and analysis:

• Module: How to Use Keywords

The following Standard Operating Procedures (SOPs) and meetings help aid your understanding of keyword research from internal documentation and virtual trainings.

Utilizing Keyword Research Tools

Follow the LeadVenture Keyword Research Process module to learn how to perform keyword research with the our tools:

• Module: Covered By Trainer - Guided with Recording

Demonstrate your understanding of keywords and keyword research by completing the knowledge checks below.

• Knowledge Check: Mangools Keyword Research Test

• Knowledge Check: Keyword Research Practice

  • Create a seed list, run it through Keyword Planner, then group it in a spreadsheet for the Trainer to review.