Net Driven SEO Content Process (WIP)

Owned by Anonymous
Last updated: Apr 23, 2024 by Anonymous
3 min read

 

Getting Started

Work is assigned and completed in Salesforce, so it’s important to set up quick links.

In Salesforce, add the following reports to your Favorites (click the Star)

Step 1: Claim SEO Content Tasks

Every month, content tasks will generate for clients. The number of content tasks per client varies depending on which SEO Package the client has and if they purchased add-ons.

Before working, you must claim an SEO Content Task.

  1. Visit the Open SEO Package Tasks Report in Salesforce.

  2. Navigate to the Net Driven Content Queue

  3. Click the Fulfillment Task Name (Content Piece 1, Content Piece 2, etc.) for a client

  4. Claim the task(s)

It’s recommended that you claim all content tasks associated with a client if more than one exists.

You don’t need to work on the same clients every month, but feel free to claim clients who you are familiar with or who you would like to continue working on if they are available. 

Step 2: Create Content

Before you can write, you need to know what you’re writing about

To find this information, follow these steps:

  1. Click the Account Name (this is the client) 

  2. Navigate to the “Related List Quick Links” on the right-hand side 

  3. Click the “Show All” link 

  4. Click “Fulfillment Work Done (#)” 

  5. Check if a line item exists for a content piece*

  6. If not, click the down arrow and select Edit for that month’s Page Optimization line item

  7. Check if there are Internal Notes on what to write and follow those

If there are no notes, you can do one of the following:

  • Blog Article

  • Custom Page

  • Catalog Page

  • Catalog Service Page

  • Regional Page

Sometimes, the SEO Specialist will create a line item for a future content task instead of using notes on the optimization task (ie: you will see “BMW Repair” listed as a planned “Custom Page”). In this instance, complete that request and edit that line item when your work is complete.

Step 3: Log Work Completed

After completing a content piece, you need to log the work you did in Salesforce.

This is done in two places:

  • Fulfillment Work Done

  • The SEO Content Task itself

We log information in Fulfillment Work Done because this is where a client’s monthly report data pulls from. This also makes it easy to see what was done at a glance, all in one place.

Log Work Completed in Fulfillment Work Done

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  1. Go to “Fulfillment Work Done” for a client

  2. The line item should already exist for at least one content piece

    1. Note that “Page Optimization” tasks are SHARED between Content and SEO

      1. If the SEO work is already complete or not needed for the line item

        1. Update the Internal Notes to say “Content Complete”

        2. Move the page URL from the “Destination URL” field to the “Content Link” field

        3. Mark the status as closed

      2. If SEO work is needed but isn’t complete

        1. Update the Internal Notes to say “Content Complete”

        2. Do not move the link or change the status

  3. To add a new Line Item for a second or third piece of content, select “New”

  4. Fill in the following fields like so:

    1. Status: Complete 

    2. Date: Select either the 2nd or 3rd of the month, regardless of the actual date*

    3. Content Type: Choose Blog, Custom Page, or Page Optimization (Catalog/Service updates)

    4. Content Focus: Note the keyword/phrase

    5. Content Link: Include the full link to the page/article

  5. Click Save

Log Work by Closing the SEO Content Task

  1. Click into the SEO Content Task (Content Piece 1, Content Piece 2, etc.)

  2. Click “Close” (up near the very top, next to Edit)