Module: What is SEO?
- Kyle Sharrer
Follow the instructions and readings to learn about SEO and how it can lead to increased exposure in search results.
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SEO 101
Understanding what SEO is and the impact it can have on websites:
Read: Semrush: What is SEO? Definitions and Basics Explained
Read: Semrush: SEO Fundamentals Course
Semrush Fundamentals Course Instructions
You will need to use your Google Chrome credentials in order to login and enroll into the course.
Important: Do not complete the Certification Exam at the end of the Semrush SEO Fundamentals Course until you have completed the rest of this module.
Search Engines & SEO
Learn how search engines read and evaluate SEO:
Read: Moz: How Search Engines Work
Learning important terminology in this reading:
Crawling, indexing, and ranking.
What is Local SEO?
Learn what local SEO is and why it’s important for our customer websites:
Read: Semrush: What is Local SEO?
Learning important terminology in this reading:
NAP Citations.
Google Business Profile.
Adhering to Current Practices
Learn what are the current best practices for performing SEO on websites.
Read sections 1, 3-9: Semrush: What are SEO Best Practices?
What on-page elements need SEO best practices?
Read Section 2: Semrush: Write Compelling Title Tags and Meta Descriptions
Learning what title tags and meta descriptions are and what SEO practices you should implement.