Module: How to Use Keywords

Owned by Kyle Sharrer
Last updated: May 10, 2024 by Grant Gooch
2 min read

Follow the reading materials to learn about the process of conducting targeted keyword research for clients.

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Introduction to Keywords

Learning what keywords are and how to determine their value to a site:

Do not complete the Keyword Research Test at the end of the Mangools reading until you have completed the rest of this module.

 

Where to Find Relevant Keywords

Identifying high-value keywords through research tools and by knowing your niche:

  • Read Chapter 2: Mangools: How to Find Keywords

  • Learning important terminology in this chapter:

    • Fat head vs Long-tail keywords.

    • Seed keywords.

 

What Tools to Use for Keyword Research

Introduction to the tools that allow us to conduct proper keyword research.

The Trainer will present each of the following tools once the provided reading from above is finished:

Important Note

You will need to have access to either the SEO or SEM Chrome profiles in order to be able to use Keyword Planner or GSC.

 

Analyzing the Value of Keywords

  • How to evaluate keywords to determine their value on-site.

 

Using Keywords On-Site

How to utilize keywords in context to increase a webpage’s SEO value:

  • Read Chapter 4: Mangools: How to Use Keywords

    • Learn how to pick a primary (focus) keyword to build around.

    • Learning important terminology in this chapter:

      • Pillar vs Cluster content.

      • Latent Semantic Indexing (LSI).

      • Keyword stuffing and keyword density: