{"type":"doc","content":[{"type":"paragraph","content":[{"text":"This SOP is a work in progress. If you notice anything that is out of date, could be more clear, or could be more efficient please update the SOP or add a comment to start a conversation.","type":"text","marks":[{"type":"em"}]}]},{"type":"heading","attrs":{"level":3},"content":[{"text":"Purpose:","type":"text","marks":[{"type":"strong"}]}]},{"type":"paragraph","content":[{"text":"The purpose of this document is to learn how to create quality SEO content for the search results page (SRP) ","type":"text"},{"text":"optimization portion","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"23ab80d2-1e86-4d59-94bd-e10251e7b88d"}}]},{"text":" of your monthly tasks. You will learn how to find the monthly focus, successfully complete the work, and check to ensure it adheres to best practices, then record that it has been completed. ","type":"text"}]},{"type":"panel","attrs":{"panelType":"info"},"content":[{"type":"paragraph","content":[{"text":"SRPs are often referred to by others at LeadVenture as “Inventory List Pages” or “ILPs”.","type":"text"}]}]},{"type":"heading","attrs":{"level":3},"content":[{"text":"Inputs","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"94f1e182-1eff-453f-a1b5-985ce0fde142"}},{"type":"strong"}]},{"text":":","type":"text","marks":[{"type":"strong"}]}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Complete SRP on-site work for an assigned client that is 3+ months into their SEO campaign.","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Record work and ensure the Client Sheet is up-to-date.","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Record work and ensure the Monthly Sheet is up-to-date.","type":"text"}]}]}]},{"type":"panel","attrs":{"panelType":"warning"},"content":[{"type":"paragraph","content":[{"text":"This guide is ","type":"text"},{"text":"NOT","type":"text","marks":[{"type":"strong"},{"type":"em"}]},{"text":" for clients in the first or second month of an SEO campaign. ","type":"text"}]}]},{"type":"paragraph"},{"type":"expand","attrs":{"title":"Step 1: Picking a Client"},"content":[{"type":"paragraph","content":[{"text":"In this step, you will pick a client whose on-site work for the month has not been completed yet. ","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Navigate to your section of the ","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"37c2b4ad-99ca-41c0-8206-a94a5704c163"}}]},{"text":"Monthly Sheet","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"37c2b4ad-99ca-41c0-8206-a94a5704c163"}},{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"7764c56b-2476-45b7-9b97-b9ecb3dfc44b"}}]},{"text":". ","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"7764c56b-2476-45b7-9b97-b9ecb3dfc44b"}}]}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"emoji","attrs":{"id":"350c393f-b9dd-4df8-a6b7-2d0a95ae95d1","text":":Dealer_Spike:","shortName":":Dealer_Spike:"}},{"text":" ","type":"text"},{"text":"DS SEO Monthly Sheet","type":"text","marks":[{"type":"link","attrs":{"href":"https://docs.google.com/spreadsheets/d/12ull7Ldjq4PtAeuB4Ttk9EbBrHxmiZ7c0bW2cs7uZk4/edit?pli=1#gid=1915502498"}}]}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"emoji","attrs":{"id":"18db2a2c-8c92-4dea-95c2-6f9d49636703","text":":ARI:","shortName":":ARI:"}},{"text":" ","type":"text"},{"text":"ARI SEO Monthly Sheet","type":"text","marks":[{"type":"link","attrs":{"href":"https://docs.google.com/spreadsheets/d/1aC5wAfwRl4fMBgHoD3x_sPA2vFOwS9jv2wS7eShJF2I/edit#gid=1614788748"}}]}]}]}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Start at the top of your section and work your way down to find a dealer","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"a76253ec-fa5a-4c94-b342-f182375ca2ab"}}]},{"text":" that is 3+ months into their campaign. ","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"You can see what month they are in Column I (","type":"text"},{"type":"emoji","attrs":{"id":"350c393f-b9dd-4df8-a6b7-2d0a95ae95d1","text":":Dealer_Spike:","shortName":":Dealer_Spike:"}},{"text":") or Column J (","type":"text"},{"type":"emoji","attrs":{"id":"18db2a2c-8c92-4dea-95c2-6f9d49636703","text":":ARI:","shortName":":ARI:"}},{"text":"). ","type":"text"}]}]}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Look for a client with a blank cell in Column K (","type":"text"},{"type":"emoji","attrs":{"id":"350c393f-b9dd-4df8-a6b7-2d0a95ae95d1","text":":Dealer_Spike:","shortName":":Dealer_Spike:"}},{"text":") or Column N (","type":"text"},{"type":"emoji","attrs":{"id":"18db2a2c-8c92-4dea-95c2-6f9d49636703","text":":ARI:","shortName":":ARI:"}},{"text":"). ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Open the client’s website.","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"5d08b683-51bc-4364-82d8-15993f2a0934"}},{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"adf33a80-5ec6-454b-88e2-ade7956dbb0d"}}]}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"The client websites are hyperlinked in Column B on both Monthly Sheets. ","type":"text"}]}]}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Open the client sheet.","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"33c5a6c2-b0dd-43b1-9a6c-1f66393c18f0"}},{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"adf33a80-5ec6-454b-88e2-ade7956dbb0d"}}]},{"text":" ","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"adf33a80-5ec6-454b-88e2-ade7956dbb0d"}}]}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"The URLs for Client Sheets are linked in Column C on both Monthly Sheets.","type":"text"}]}]}]}]}]},{"type":"rule"},{"type":"heading","attrs":{"level":3},"content":[{"text":"*This is the ","type":"text","marks":[{"type":"strong"}]},{"type":"emoji","attrs":{"id":"350c393f-b9dd-4df8-a6b7-2d0a95ae95d1","text":":Dealer_Spike:","shortName":":Dealer_Spike:"}},{"text":" Monthly Sheet.","type":"text","marks":[{"type":"strong"}]}]},{"type":"paragraph","content":[{"text":"The ","type":"text"},{"type":"emoji","attrs":{"id":"18db2a2c-8c92-4dea-95c2-6f9d49636703","text":":ARI:","shortName":":ARI:"}},{"text":" Monthly Sheet looks the same, the only difference is the columns are not aligned with this DS example. ","type":"text"}]},{"type":"mediaSingle","attrs":{"layout":"center"},"content":[{"type":"media","attrs":{"width":1152,"id":"070351f3-4af9-4f4b-8ca0-d3b3395090e1","collection":"contentId-4399628376","type":"file","height":541}}]},{"type":"paragraph","content":[{"text":"(","type":"text","marks":[{"type":"em"}]},{"text":"*","type":"text","marks":[{"type":"strong"},{"type":"em"}]},{"text":"Click on the photo to enlarge and see all notes.)","type":"text","marks":[{"type":"em"}]}]}]},{"type":"expand","attrs":{"title":"Step 2: Finding the Monthly Focus"},"content":[{"type":"paragraph","content":[{"text":"In this step","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"dc8ed143-7c71-427c-a2f4-bad0ae75265f"}}]},{"text":", you will learn where to find the on-site focus for the month. ","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"In the Client Sheet: Navigate to the tab labeled “Work Done Import”. ","type":"text"}]}]}]},{"type":"panel","attrs":{"panelType":"info"},"content":[{"type":"paragraph","content":[{"text":"This tab will commonly be referred to by reps and other teams as the “WDI Tab”. ","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"214b9e03-b66b-4fd9-8001-d43b8bd58250"}}]}]}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Find the row(s) for the current month. ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Depending on what package the client is, there are usually multiple rows for each month. Your on-site focus should be in a row with the Content-Type (column H) labeled as “","type":"text"},{"text":"Inventory - Header","type":"text","marks":[{"type":"strong"}]},{"text":"” or “","type":"text"},{"text":"Audit","type":"text","marks":[{"type":"strong"}]},{"text":"”. ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"After you’ve found the monthly focus, check the cells in column K (","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"4a101177-ef69-4b7f-82fd-d5076a58573f"}}]},{"text":"AM Call Notes","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"4a101177-ef69-4b7f-82fd-d5076a58573f"}},{"type":"strong"}]},{"text":") and column L (","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"4a101177-ef69-4b7f-82fd-d5076a58573f"}}]},{"text":"To-Do","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"4a101177-ef69-4b7f-82fd-d5076a58573f"}},{"type":"strong"}]},{"text":") for any notes. ","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"4a101177-ef69-4b7f-82fd-d5076a58573f"}}]}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"There might be notes from the Account Managers to update the campaign plans, and if so, input those changes. ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"There might be URLs or other notes in the “To-Do” column left by previous reps regarding work that needs to be completed in that month. ","type":"text"}]}]}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Check the “","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"dedac5b4-9542-491e-bc3d-56a74654b93a"}}]},{"text":"Client Info","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"dedac5b4-9542-491e-bc3d-56a74654b93a"}},{"type":"strong"}]},{"text":"” tab for information regarding target locations, seasonality, and key manufacturers/brands.","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"dedac5b4-9542-491e-bc3d-56a74654b93a"}}]}]}]}]},{"type":"panel","attrs":{"panelType":"note"},"content":[{"type":"paragraph","content":[{"text":"*NOTE:","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"214b9e03-b66b-4fd9-8001-d43b8bd58250"}},{"type":"strong"}]},{"text":" ","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"214b9e03-b66b-4fd9-8001-d43b8bd58250"}}]},{"text":"Leave both the Monthly Sheet & Client Sheet open. You will come back to them once the on-site work is complete. ","type":"text"}]}]},{"type":"rule"},{"type":"heading","attrs":{"level":3},"content":[{"text":"Work Done Import Tab: ","type":"text","marks":[{"type":"strong"}]}]},{"type":"mediaSingle","attrs":{"layout":"center","width":100.0},"content":[{"type":"media","attrs":{"width":1103,"id":"dc9c668a-9c61-4f33-8085-3bc27a0bc574","collection":"contentId-4399628376","type":"file","height":440}}]},{"type":"paragraph","content":[{"text":"(","type":"text","marks":[{"type":"em"}]},{"text":"*","type":"text","marks":[{"type":"strong"},{"type":"em"}]},{"text":"Click on the photo to enlarge and see all notes.)","type":"text","marks":[{"type":"em"}]}]},{"type":"heading","attrs":{"level":3},"content":[{"text":"Client Info Tab: ","type":"text","marks":[{"type":"strong"}]}]},{"type":"mediaSingle","attrs":{"layout":"center","width":100.0},"content":[{"type":"media","attrs":{"width":1104,"id":"733266dc-c8f0-4600-a8f4-03a363d0fa6a","collection":"contentId-4399628376","type":"file","height":383}}]},{"type":"mediaSingle","attrs":{"layout":"center"},"content":[{"type":"media","attrs":{"width":809,"id":"86ec58e6-63bc-42e7-8e69-433f44159412","collection":"contentId-4399628376","type":"file","height":267}}]},{"type":"paragraph","content":[{"text":"(","type":"text","marks":[{"type":"em"}]},{"text":"*","type":"text","marks":[{"type":"strong"},{"type":"em"}]},{"text":"Click on photos to enlarge and see all notes.)","type":"text","marks":[{"type":"em"}]}]}]},{"type":"expand","attrs":{"title":"Step 3: Does the Page Exist? Checking the Client's Website."},"content":[{"type":"paragraph","content":[{"text":"In this step, you will find out how to check if the page you’re going to work on already exists on the site. ","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"First, check the homepage. ","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Are there any buttons leading to inventory types or specific manufacturers? (","type":"text"},{"text":"Example below.","type":"text","marks":[{"type":"strong"},{"type":"em"}]},{"text":") If there are and one of them matches your focus, click to see if it goes to an SRP or the showroom. If it takes you to an SRP, then your page exists. If it takes you to the showroom or pops out into a new tab, then your page does ","type":"text"},{"text":"not","type":"text","marks":[{"type":"strong"},{"type":"em"}]},{"text":" exist. ","type":"text"}]}]}]}]}]},{"type":"mediaSingle","attrs":{"layout":"center"},"content":[{"type":"media","attrs":{"width":1093,"id":"f3453709-f540-45b4-8d26-fb2b483077d4","collection":"contentId-4399628376","type":"file","height":394}}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Second, check the navigation bar. Most sites have a button in the navigation bar labeled “","type":"text"},{"text":"Inventory","type":"text","marks":[{"type":"strong"}]},{"text":"” that drops down. ","type":"text"}]}]}]},{"type":"panel","attrs":{"panelType":"info"},"content":[{"type":"paragraph","content":[{"text":"Sometimes this button is labeled as “Showroom” or something related to the inventory they carry such as “Powersports”. ","type":"text"}]}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Once you’ve expanded the navigation bar, look to see if any of the buttons match your focus for the month. If so, again click on it to see if it takes you to an SRP, the showroom, or pops into a new window. If you land on an SRP, then your page exists. If you end up anywhere else, then it does ","type":"text"},{"text":"not ","type":"text","marks":[{"type":"strong"},{"type":"em"}]},{"text":"exist. ","type":"text"}]}]}]},{"type":"mediaSingle","attrs":{"layout":"center"},"content":[{"type":"media","attrs":{"width":919,"id":"4ace54d5-f117-4db3-ad97-155e5c02f44b","collection":"contentId-4399628376","type":"file","height":434}}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Third, check the top-level inventory pages. ","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"If your focus does not specify being ","type":"text"},{"text":"used ","type":"text","marks":[{"type":"em"}]},{"text":"or ","type":"text"},{"text":"pre-owned","type":"text","marks":[{"type":"em"}]},{"text":", then look on the “","type":"text"},{"text":"All Inventory","type":"text","marks":[{"type":"strong"}]},{"text":"” and “","type":"text"},{"text":"New Inventory","type":"text","marks":[{"type":"strong"}]},{"text":"” pages. Some sites might have both or just one of those two options. If your focus is specific to ","type":"text"},{"text":"used ","type":"text","marks":[{"type":"em"}]},{"text":"or ","type":"text"},{"text":"pre-owned","type":"text","marks":[{"type":"em"}]},{"text":", look on the “","type":"text"},{"text":"Used Inventory ","type":"text","marks":[{"type":"strong"}]},{"text":"/","type":"text"},{"text":" Pre-Owned Inventory","type":"text","marks":[{"type":"strong"}]},{"text":"” page. ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Along the top of the SRP (and sometimes the bottom for ","type":"text"},{"type":"emoji","attrs":{"id":"350c393f-b9dd-4df8-a6b7-2d0a95ae95d1","text":":Dealer_Spike:","shortName":":Dealer_Spike:"}},{"text":" only), there will be buttons. This is our internal link structure. You will see either vehicle categories/types or manufacturers/brands. Navigate through these buttons to see if a page for your focus exists. If a button takes you to the inventory you’re looking for, then your page exists. If you do not find a page that matches your focus, then your page does ","type":"text"},{"text":"not ","type":"text","marks":[{"type":"strong"},{"type":"em"}]},{"text":"exist. ","type":"text"}]}]}]}]}]},{"type":"mediaSingle","attrs":{"layout":"center"},"content":[{"type":"media","attrs":{"width":1010,"id":"6141fac2-ab23-4742-bf61-041a7523dc2a","collection":"contentId-4399628376","type":"file","height":371}}]},{"type":"panel","attrs":{"panelType":"success"},"content":[{"type":"paragraph","content":[{"text":"Go to","type":"text"},{"text":" Step 4, ","type":"text","marks":[{"type":"strong"}]},{"text":"then","type":"text","marks":[{"type":"underline"},{"type":"em"}]},{"text":" Step 5: ","type":"text","marks":[{"type":"strong"}]},{"text":"If you ","type":"text"},{"text":"do not ","type":"text","marks":[{"type":"strong"},{"type":"em"}]},{"text":"find the page. ","type":"text"}]},{"type":"paragraph","content":[{"text":"Go to ","type":"text"},{"text":"Step 6:","type":"text","marks":[{"type":"strong"}]},{"text":" If you ","type":"text"},{"text":"do ","type":"text","marks":[{"type":"strong"},{"type":"em"}]},{"text":"find the page. ","type":"text"}]}]}]},{"type":"expand","attrs":{"title":"Step 4: Does a Page Exist? Checking Google Search Console. "},"content":[{"type":"paragraph","content":[{"text":"Here, you will learn how to use Google Search Console (GSC) to determine if a page already exists on the site or not. ","type":"text"}]},{"type":"paragraph","content":[{"text":"In order to check to see if a page already exists on a website, navigate to Google Search Console in one of the ","type":"text"},{"text":"shared SEO Google Chrome Profiles.","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"4f280177-a4bd-482b-a6b9-03465a6fec34"}}]}]},{"type":"panel","attrs":{"panelType":"info"},"content":[{"type":"paragraph","content":[{"text":"If you are not logged into one of the shared Chrome Profiles, navigate ","type":"text"},{"text":"here","type":"text","marks":[{"type":"link","attrs":{"href":"https://arinet.atlassian.net/wiki/spaces/DMSRV/pages/4374593577/Chrome+Profiles+and+Extensions+Setup?src=search"}}]},{"text":" and follow the directions to gain access. ","type":"text"}]}]},{"type":"orderedList","attrs":{"order":1},"content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"In Google Search Console, look up the client's domain in the search bar.","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Next, select ","type":"text"},{"text":"Performance","type":"text","marks":[{"type":"strong"}]},{"text":"* in the left-side menu. This will direct you to Clicks, Impressions, and CTR performance within the given timeframe of the client. ","type":"text"}]},{"type":"mediaSingle","attrs":{"layout":"center"},"content":[{"type":"media","attrs":{"width":916,"id":"61fb6878-1ada-4b34-8721-a886349af8a2","collection":"contentId-4399628376","type":"file","height":56}}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"On this page, scroll down to the section with the top menu that lists ","type":"text"},{"text":"Queries","type":"text","marks":[{"type":"strong"}]},{"text":", ","type":"text"},{"text":"Pages","type":"text","marks":[{"type":"strong"}]},{"text":", ","type":"text"},{"text":"Countries","type":"text","marks":[{"type":"strong"}]},{"text":", ","type":"text"},{"text":"Devices","type":"text","marks":[{"type":"strong"}]},{"text":", ","type":"text"},{"text":"Search Appearance","type":"text","marks":[{"type":"strong"}]},{"text":", and ","type":"text"},{"text":"Dates","type":"text","marks":[{"type":"strong"}]},{"text":".","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Select the ","type":"text"},{"text":"Pages","type":"text","marks":[{"type":"strong"}]},{"text":" option.","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"While in this view, select the ","type":"text"},{"text":"Filter Rows","type":"text","marks":[{"type":"strong"}]},{"text":" option (represented by the three bars on the right side of the window) to open up a menu for how you want to organize the data.","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Select ","type":"text"},{"text":"Top Pages","type":"text","marks":[{"type":"strong"}]},{"text":".","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"After you filter for ","type":"text"},{"text":"Top Pages","type":"text","marks":[{"type":"strong"}]},{"text":", a search bar will generate at the top of the list. It will say ","type":"text"},{"text":"Contains","type":"text","marks":[{"type":"strong"}]},{"text":", followed by the search bar.","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Within this search bar, pick a specific element of the URL you wish to locate (e.g., typing in \"atvs\" will generate a list with all the pages on the client's website that contain the keyword \"atvs\" in the URL).","type":"text"}]}]}]},{"type":"rule"},{"type":"paragraph","content":[{"text":"To demonstrate, the below screenshots lay out each step to locate if a page for “Triton Trailers” exists within a client's website.","type":"text"}]},{"type":"mediaSingle","attrs":{"layout":"center"},"content":[{"type":"media","attrs":{"width":1644,"id":"63b913cb-7264-43fb-9c95-680787722cf5","collection":"contentId-4399628376","type":"file","height":779}}]},{"type":"mediaSingle","attrs":{"layout":"center"},"content":[{"type":"media","attrs":{"width":1683,"id":"160f4dfb-aa2f-4315-8131-b7c990fa232f","collection":"contentId-4399628376","type":"file","height":772}}]},{"type":"mediaSingle","attrs":{"layout":"center"},"content":[{"type":"media","attrs":{"width":1660,"id":"eefec6e8-d248-4b0b-992e-35afd5d1584e","collection":"contentId-4399628376","type":"file","height":769}}]},{"type":"paragraph"}]},{"type":"expand","attrs":{"title":"Step 5: Creating a New Page "},"content":[{"type":"paragraph","content":[{"text":"Here, you will learn how to create a new SRP for the site. 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","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Using the filters along the ","type":"text"},{"text":"top of the page","type":"text","marks":[{"type":"strong"},{"type":"em"}]},{"text":" for a ","type":"text"},{"text":"V6","type":"text","marks":[{"type":"strong"}]},{"text":" site or along the ","type":"text"},{"text":"lefthand side of the page","type":"text","marks":[{"type":"strong"},{"type":"em"}]},{"text":" for a ","type":"text"},{"text":"V7","type":"text","marks":[{"type":"strong"}]},{"text":" site, apply filters to bring up the inventory you’re looking for. 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","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Basically, give the user a reason to click. Why should they follow your call to action?","type":"text"}]}]}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Include a call to action.","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Include primary and/or secondary keywords.","type":"text"}]}]}]},{"type":"paragraph","content":[{"text":"150 characters","type":"text","marks":[{"type":"strong"}]},{"text":" is the recommended limit, so don’t exceed that. If possible, you should ideally shoot for between ","type":"text"},{"text":"70-120 characters","type":"text","marks":[{"type":"strong"}]},{"text":". ","type":"text"},{"text":"Accomplishing the elements of a good description (see above) is more important than the length","type":"text","marks":[{"type":"strong"}]}]},{"type":"paragraph","content":[{"text":"You can use the ","type":"text"},{"text":"Spotibo tool","type":"text","marks":[{"type":"link","attrs":{"href":"https://blog.spotibo.com/serp-preview-tool/"}}]},{"text":" to measure the characters; just ","type":"text"},{"text":"ignore ","type":"text","marks":[{"type":"strong"},{"type":"em"}]},{"text":"Spotibo’s comments and use it as a ","type":"text"},{"text":"measuring tool only","type":"text","marks":[{"type":"strong"}]},{"text":".","type":"text"}]},{"type":"panel","attrs":{"panelIconId":"atlassian-green_star","panelIcon":":green_star:","panelIconText":":green_star:","panelColor":"#E6FCFF","panelType":"custom"},"content":[{"type":"paragraph","content":[{"text":"EXAMPLE: ","type":"text","marks":[{"type":"textColor","attrs":{"color":"#36b37e"}},{"type":"strong"}]},{"text":"(You can find ","type":"text"},{"text":"more examples","type":"text","marks":[{"type":"strong"},{"type":"em"}]},{"text":" in the ","type":"text"},{"text":"On-Site Optimization Best Practices Guide","type":"text","marks":[{"type":"link","attrs":{"href":"https://docs.google.com/document/d/1uvOJ4jG-y5FQw2pm6-uujJOfW8igHgoX20ixn3Jk8i8/edit"}}]},{"text":") ","type":"text"}]},{"type":"paragraph","content":[{"text":"You’ve never experienced winter thrills like you will on a snowmobile. Come see our sleds for sale today at Spanky's Snowsports in Pickle Lake, ON!","type":"text"}]},{"type":"paragraph","content":[{"text":"Need to improve your mobility and safety? Start browsing walking aids for sale at Pappy’s Medical in Pickle Lake, ON!","type":"text"}]}]},{"type":"rule"},{"type":"heading","attrs":{"level":2},"content":[{"type":"emoji","attrs":{"id":"350c393f-b9dd-4df8-a6b7-2d0a95ae95d1","text":":Dealer_Spike:","shortName":":Dealer_Spike:"}},{"text":" Dealer Spike:","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Write out your Meta Description.","type":"text"}]}]}]},{"type":"panel","attrs":{"panelType":"warning"},"content":[{"type":"paragraph","content":[{"text":"Run it through ","type":"text"},{"text":"Grammarly","type":"text","marks":[{"type":"strong"}]},{"text":", then run it through ","type":"text"},{"text":"Spotibo","type":"text","marks":[{"type":"strong"},{"type":"link","attrs":{"href":"https://blog.spotibo.com/serp-preview-tool/"}}]},{"text":" ","type":"text","marks":[{"type":"strong"}]},{"text":"to check the character ","type":"text"},{"text":"count","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"fe9a2ac7-53bb-4abd-9b4e-efa5932fc55c"}}]},{"text":". ","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"fe9a2ac7-53bb-4abd-9b4e-efa5932fc55c"}},{"type":"strong"}]}]},{"type":"paragraph","content":[{"text":"Check any Manufacturers/Models in the ","type":"text"},{"text":"Trademark Guide","type":"text","marks":[{"type":"link","attrs":{"href":"https://docs.google.com/spreadsheets/d/1CaEd_IckwISoL6o41yTAe1hlGUT4TCDrj-st4TBdlQw/edit?pli=1#gid=1710541299"}}]},{"text":". ","type":"text"}]}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"You will edit the Meta Description in the same place as the Title Tag via the ","type":"text"},{"text":"Inline Editor","type":"text","marks":[{"type":"strong"},{"type":"em"}]},{"text":". ","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Click the ","type":"text"},{"text":"","type":"text","marks":[{"type":"strong"}]},{"text":" icon on the Inline Editor. ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"The top box is for the Title Tag. The ","type":"text"},{"text":"middle box ","type":"text","marks":[{"type":"strong"}]},{"text":"is for the Meta Description. ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Delete","type":"text","marks":[{"type":"strong"}]},{"text":" the existing content in that box and ","type":"text"},{"text":"paste","type":"text","marks":[{"type":"strong"}]},{"text":" in the Meta Description you have written. ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Click the “","type":"text"},{"text":"Save","type":"text","marks":[{"type":"strong"}]},{"text":"” icon and ","type":"text"},{"text":"refresh","type":"text","marks":[{"type":"strong"}]},{"text":" the page. ","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"You will not be able to see the Meta Description on the page directly. To view it, hold down “","type":"text"},{"text":"ctrl + u","type":"text","marks":[{"type":"strong"}]},{"text":"”. A new tab with the page’s source code will open. Towards the top, there will be a line of code labeled “","type":"text"},{"text":"\n

\n","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"If you only need ","type":"text"},{"text":"one or two","type":"text","marks":[{"type":"strong"}]},{"text":" internal links, you can","type":"text"},{"text":" delete lines 4-6","type":"text","marks":[{"type":"strong"}]},{"text":". If you need more, ","type":"text"},{"text":"copy + paste them","type":"text","marks":[{"type":"strong"}]},{"text":" ","type":"text"},{"text":"above line 7","type":"text","marks":[{"type":"strong"}]},{"text":". ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"In the first \"____\", this is where the href part of your URL goes. This is everything after the “","type":"text"},{"text":"/","type":"text","marks":[{"type":"strong"}]},{"text":"” and before the “","type":"text"},{"text":"#","type":"text","marks":[{"type":"strong"}]},{"text":"” (if relevant) in the URL for your SRP. ","type":"text"}]}]}]},{"type":"panel","attrs":{"panelIconId":"atlassian-green_star","panelIcon":":green_star:","panelIconText":":green_star:","panelColor":"#E6FCFF","panelType":"custom"},"content":[{"type":"paragraph","content":[{"text":"EXAMPLE: ","type":"text","marks":[{"type":"textColor","attrs":{"color":"#36b37e"}},{"type":"strong"}]}]},{"type":"paragraph","content":[{"text":"https://www.peakpowersportsllc.com","type":"text"},{"text":"/new-utv-for-sale-sheridan-wy--inventory?condition=new&category=utility%20vehicle","type":"text","marks":[{"type":"strong"}]}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"The href for this URL would be the bolded part.","type":"text"}]}]}]}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Remove","type":"text","marks":[{"type":"strong"}]},{"text":" the ____ and ","type":"text"},{"text":"paste ","type":"text","marks":[{"type":"strong"}]},{"text":"the href ","type":"text"},{"text":"in between","type":"text","marks":[{"type":"strong"}]},{"text":" the quotes. ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"In the second \"____\", is where the label of the button goes. ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Remove","type":"text","marks":[{"type":"strong"}]},{"text":" the ____ and ","type":"text"},{"text":"paste ","type":"text","marks":[{"type":"strong"}]},{"text":"the button name ","type":"text"},{"text":"in between","type":"text","marks":[{"type":"strong"}]},{"text":" the ><. ","type":"text"}]}]}]},{"type":"panel","attrs":{"panelIconId":"atlassian-green_star","panelIcon":":green_star:","panelIconText":":green_star:","panelColor":"#E6FCFF","panelType":"custom"},"content":[{"type":"paragraph","content":[{"text":"EXAMPLE: ","type":"text","marks":[{"type":"textColor","attrs":{"color":"#36b37e"}},{"type":"strong"}]}]},{"type":"paragraph","content":[{"text":">Powersports Vehicles<","type":"text"}]},{"type":"paragraph","content":[{"text":">New Boats<","type":"text"}]},{"type":"paragraph","content":[{"text":">Pre-Owned RVs<","type":"text"}]}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Click the “","type":"text"},{"text":"Save","type":"text","marks":[{"type":"strong"}]},{"text":"” button on the right-hand side, then ","type":"text"},{"text":"refresh ","type":"text","marks":[{"type":"strong"}]},{"text":"the SRP to verify the changes have been made.","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"The button label should be ","type":"text"},{"text":"concise ","type":"text","marks":[{"type":"strong"}]},{"text":"and ","type":"text"},{"text":"accurately convey","type":"text","marks":[{"type":"strong"}]},{"text":" what type of inventory you will see when you click on it.","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"The ","type":"text"},{"text":"button label should ","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"062fb163-9c5c-4e7d-a60a-2a4db3fd6562"}}]},{"text":"match","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"062fb163-9c5c-4e7d-a60a-2a4db3fd6562"}},{"type":"strong"}]},{"text":" whatever is written in the ","type":"text"},{"text":"H1","type":"text","marks":[{"type":"strong"}]},{"text":" on the page it is taking you to. ","type":"text"}]}]}]}]}]},{"type":"panel","attrs":{"panelType":"warning"},"content":[{"type":"paragraph","content":[{"text":"Buttons ","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"eec36cd3-d25a-4f4f-8a4f-855fde6b2069"}}]},{"text":"MUST","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"eec36cd3-d25a-4f4f-8a4f-855fde6b2069"}},{"type":"strong"},{"type":"em"}]},{"text":" go back and forth between parent and child pages.","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"eec36cd3-d25a-4f4f-8a4f-855fde6b2069"}}]},{"text":" ","type":"text"},{"type":"hardBreak"},{"text":"If you made a brand new page for ATVs, there should be a button on the ATVs page leading you back to “Powersports Vehicles” and a button on the Powersports page leading you to “ATVs”. ","type":"text"}]}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"If you did not create the page and a link structure already exists, click on the buttons to ensure they’re working and take you to the appropriate place. ","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"You can also double-check the buttons via the ","type":"text"},{"text":"Admin Panel","type":"text","marks":[{"type":"strong"},{"type":"em"}]},{"text":". ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Start at the top of this list to find them, then check the ","type":"text"},{"text":"href ","type":"text","marks":[{"type":"strong"}]},{"text":"and ","type":"text"},{"text":"button label","type":"text","marks":[{"type":"strong"}]},{"text":" in the coding. ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Make any edits, ","type":"text"},{"text":"if necessary","type":"text","marks":[{"type":"em"}]},{"text":".","type":"text"}]}]}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Click the “","type":"text"},{"text":"Save","type":"text","marks":[{"type":"strong"}]},{"text":"” button on the right-hand side, then ","type":"text"},{"text":"refresh ","type":"text","marks":[{"type":"strong"}]},{"text":"the SRP to verify the changes have been made. ","type":"text"}]}]}]},{"type":"rule"},{"type":"heading","attrs":{"level":2},"content":[{"type":"emoji","attrs":{"id":"18db2a2c-8c92-4dea-95c2-6f9d49636703","text":":ARI:","shortName":":ARI:"}},{"text":" ARI:","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"You should still be inside the ","type":"text"},{"text":"SEO Content","type":"text","marks":[{"type":"strong"}]},{"text":" component after adding the H1, featured banner, and optimized image. Expand the component instance again for the SRP you are optimizing. ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Underneath the image box and Image Alt Tag line, you will see a section called “","type":"text"},{"text":"Add Button","type":"text","marks":[{"type":"strong"}]},{"text":"”. The link structure is created on inventory pages by creating a structure of buttons that appear under the featured banner on each optimized page. ","type":"text"}]}]}]},{"type":"panel","attrs":{"panelType":"info"},"content":[{"type":"paragraph","content":[{"text":"If the link structure was created in the second month of SEO services, then the buttons should already exist and no action is needed other than confirming that the button link paths link to and from canonical pages only. ","type":"text"}]}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Click the blue “","type":"text"},{"text":"+","type":"text","marks":[{"type":"strong"}]},{"text":"” button to add a new button. Two lines will appear labeled “","type":"text"},{"text":"Button Link Path","type":"text","marks":[{"type":"strong"}]},{"text":"” and “","type":"text"},{"text":"Button Label","type":"text","marks":[{"type":"strong"}]},{"text":"”. ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"The button label should be ","type":"text"},{"text":"concise ","type":"text","marks":[{"type":"strong"}]},{"text":"and ","type":"text"},{"text":"accurately convey","type":"text","marks":[{"type":"strong"}]},{"text":" what type of inventory you will see when you click on it.","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"The ","type":"text"},{"text":"button label should ","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"062fb163-9c5c-4e7d-a60a-2a4db3fd6562"}}]},{"text":"match","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"062fb163-9c5c-4e7d-a60a-2a4db3fd6562"}},{"type":"strong"}]},{"text":" whatever is written in the ","type":"text"},{"text":"H1","type":"text","marks":[{"type":"strong"}]},{"text":" on the page it is taking you to. ","type":"text"}]}]}]}]}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Paste the full URL of the parent page into the Button Link Path line, then fill in the Button Label line as well with what the button should say. ","type":"text"}]}]}]},{"type":"panel","attrs":{"panelIconId":"atlassian-green_star","panelIcon":":green_star:","panelIconText":":green_star:","panelColor":"#E6FCFF","panelType":"custom"},"content":[{"type":"paragraph","content":[{"text":"EXAMPLE: ","type":"text","marks":[{"type":"textColor","attrs":{"color":"#36b37e"}},{"type":"strong"}]}]},{"type":"paragraph","content":[{"text":"Polaris ATVs (URL: ","type":"text"},{"text":"https://www.powerlodgebrainerd.com/search/inventory/brand/Polaris%20Industries/type/ATV/usage/New","type":"text","marks":[{"type":"link","attrs":{"href":"https://www.powerlodgebrainerd.com/search/inventory/brand/Polaris%20Industries/type/ATV/usage/New"}}]},{"text":") is a child page to the All ATVs page, so you must create a button labeled “All ATVs” within the Polaris ATVs component instance to link them. ","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Button Link Path: ","type":"text"},{"text":"https://www.powerlodgebrainerd.com/search/inventory/availability/In%20Stock/type/ATV/usage/New","type":"text","marks":[{"type":"link","attrs":{"href":"https://www.powerlodgebrainerd.com/search/inventory/availability/In%20Stock/type/ATV/usage/New"}}]}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Button Label: All ATVs","type":"text"}]}]}]}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"After you create a button to link the parent page to the child page, you must then ","type":"text"},{"text":"expand","type":"text","marks":[{"type":"strong"}]},{"text":" the parent page component instance and ","type":"text"},{"text":"add a button","type":"text","marks":[{"type":"strong"}]},{"text":" to the new child page so that they link back and forth. ","type":"text"}]}]}]},{"type":"panel","attrs":{"panelType":"warning"},"content":[{"type":"paragraph","content":[{"text":"Buttons ","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"eec36cd3-d25a-4f4f-8a4f-855fde6b2069"}}]},{"text":"MUST","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"eec36cd3-d25a-4f4f-8a4f-855fde6b2069"}},{"type":"strong"},{"type":"em"}]},{"text":" go back and forth between parent and child pages.","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"eec36cd3-d25a-4f4f-8a4f-855fde6b2069"}}]},{"text":" ","type":"text"},{"type":"hardBreak"},{"text":"If you made a brand new page for ATVs, there should be a button on the ATVs page leading you back to “Powersports Vehicles” and a button on the Powersports page leading you to “ATVs”. ","type":"text"}]}]},{"type":"panel","attrs":{"panelIconId":"atlassian-green_star","panelIcon":":green_star:","panelIconText":":green_star:","panelColor":"#E6FCFF","panelType":"custom"},"content":[{"type":"paragraph","content":[{"text":"EXAMPLE: ","type":"text","marks":[{"type":"textColor","attrs":{"color":"#36b37e"}},{"type":"strong"}]}]},{"type":"paragraph","content":[{"text":"All ATVs (URL: ","type":"text"},{"text":"https://www.powerlodgebrainerd.com/search/inventory/availability/In%20Stock/type/ATV/usage/New","type":"text","marks":[{"type":"link","attrs":{"href":"https://www.powerlodgebrainerd.com/search/inventory/availability/In%20Stock/type/ATV/usage/New"}}]},{"text":") is a parent page to the Polaris ATVs page, so you must create a button labeled “Polaris® ATVs” within the All ATVs component instance to link them. ","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Button Link Path: ","type":"text"},{"text":"https://www.powerlodgebrainerd.com/search/inventory/brand/Polaris%20Industries/type/ATV/usage/New","type":"text","marks":[{"type":"link","attrs":{"href":"https://www.powerlodgebrainerd.com/search/inventory/brand/Polaris%20Industries/type/ATV/usage/New"}}]}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Button Label: Polaris® ATVs","type":"text"}]}]}]}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Scroll to the bottom of the page and click ","type":"text"},{"text":"Save & Exit","type":"text","marks":[{"type":"strong"}]},{"text":". ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Scroll to the top where the dealer name is listed and click on that to pull up the ","type":"text"},{"text":"dropdown menu","type":"text","marks":[{"type":"strong"}]},{"text":", then click ","type":"text"},{"text":"Publish Changes","type":"text","marks":[{"type":"strong"}]},{"text":". ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Refresh","type":"text","marks":[{"type":"strong"}]},{"text":" the SRP to confirm that the changes made are showing on the site. ","type":"text"}]}]}]}]},{"type":"expand","attrs":{"title":"Step 13: Recording Finished Work in the Client Sheet"},"content":[{"type":"paragraph","content":[{"text":"Once you have completed the on-site work, you will need to record that it is finished in the WDI Tab of the client sheet. ","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"In the WDI Tab, find the row for the current month with the Content Type listed as “","type":"text"},{"text":"Inventory-Header","type":"text","marks":[{"type":"strong"}]},{"text":"” or “","type":"text"},{"text":"Inventory-Header & Footer","type":"text","marks":[{"type":"strong"}]},{"text":"”. ","type":"text"}]}]}]},{"type":"panel","attrs":{"panelType":"note"},"content":[{"type":"paragraph","content":[{"text":"*NOTE: ","type":"text","marks":[{"type":"strong"}]},{"text":"For New Packages - If your focus includes Inventory Content for an inventory page, you will need to check and see if the page has been added to the link structure and had the H1 and meta information optimized during the second month link structure build. If it has been previously optimized, then you would have no on-site optimization to complete during the month and you can put “Content In-Progress” in the WD URL space. If it needs to be added to the link structure and/or needs H1 & meta optimization, then you should complete those tasks and paste the destination URL in the WD URL space even if the inventory content has not yet been posted so that QA is notified to check your on-site optimization work for the month. ","type":"text"}]}]},{"type":"panel","attrs":{"panelType":"note"},"content":[{"type":"paragraph","content":[{"text":"*NOTE: ","type":"text","marks":[{"type":"strong"}]},{"text":"The content type might be “","type":"text"},{"text":"Audit","type":"text","marks":[{"type":"strong"}]},{"text":"” or “","type":"text"},{"text":"Custom Page","type":"text","marks":[{"type":"strong"}]},{"text":"”, but most commonly it will be “","type":"text"},{"text":"Inventory","type":"text","marks":[{"type":"strong"}]},{"text":"”. ","type":"text"}]}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"In ","type":"text"},{"text":"Column G","type":"text","marks":[{"type":"strong"}]},{"text":" (","type":"text"},{"text":"Content Link","type":"text","marks":[{"type":"strong"},{"type":"em"}]},{"text":"), paste the URL from the page you completed ","type":"text"},{"text":"the on-site work","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"c47b7273-8169-4586-a2cb-ad04dce31d63"}}]},{"text":" on. ","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"You only need the URL to the page you did the work on, not the pages you attached it to via the internal link structure.","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"If you worked on multiple pages, each one needs a dedicated row in the WDI Tab.","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"At the end of the month, if there are any Content Link cells left blank, Juniper will add a filler sentence that says “Content in Progress” and the URL will be included in the next report. ","type":"text"}]}]}]}]}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Every row for the current month should have ","type":"text"},{"text":"ascending dates","type":"text","marks":[{"type":"strong"},{"type":"em"}]},{"text":" and the ","type":"text"},{"text":"month name","type":"text","marks":[{"type":"strong"},{"type":"em"}]},{"text":" written out in ","type":"text"},{"text":"Columns A & B","type":"text","marks":[{"type":"strong"}]},{"text":". ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Every row for the current month should have a ","type":"text"},{"text":"Content Type","type":"text","marks":[{"type":"strong"},{"type":"em"}]},{"text":" selected in ","type":"text"},{"text":"Column H.","type":"text","marks":[{"type":"strong"}]},{"text":" ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Every row for the current month should have “","type":"text"},{"text":"Yes","type":"text","marks":[{"type":"strong"}]},{"text":"” written in In ","type":"text"},{"text":"Column I","type":"text","marks":[{"type":"strong"}]},{"text":" (","type":"text"},{"text":"Report Content","type":"text","marks":[{"type":"strong"},{"type":"em"}]},{"text":"). ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Give a quick check to make sure that the foci in Columns E and F are ","type":"text"},{"text":"in title case","type":"text","marks":[{"type":"annotation","attrs":{"annotationType":"inlineComment","id":"4a00f46c-de2d-46c2-8223-d3fbbce499f2"}}]},{"text":". ","type":"text"}]}]}]}]},{"type":"expand","attrs":{"title":"Step 14: Recording Finished Work in the Monthly Sheet"},"content":[{"type":"paragraph","content":[{"text":"Once you have completed the on-site work and recorded its completion in the Client Sheet, you must also record that it has been completed on the Monthly Sheet. ","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Find the row in your section for the client you just worked on. ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"In the “","type":"text"},{"text":"On-Site Optimization","type":"text","marks":[{"type":"strong"}]},{"text":"” cell, enter the date you completed the work. ","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Column K (","type":"text"},{"type":"emoji","attrs":{"id":"350c393f-b9dd-4df8-a6b7-2d0a95ae95d1","text":":Dealer_Spike:","shortName":":Dealer_Spike:"}},{"text":") or Column L (","type":"text"},{"type":"emoji","attrs":{"id":"18db2a2c-8c92-4dea-95c2-6f9d49636703","text":":ARI:","shortName":":ARI:"}},{"text":")","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"If you completed it on the current day, you can quickly fill in the cell by holding down “","type":"text"},{"text":"ctrl ","type":"text","marks":[{"type":"strong"}]},{"text":"+","type":"text"},{"text":" :","type":"text","marks":[{"type":"strong"}]},{"text":"\".","type":"text"}]}]}]}]}]},{"type":"panel","attrs":{"panelType":"note"},"content":[{"type":"paragraph","content":[{"text":"*NOTE: ","type":"text","marks":[{"type":"strong"}]},{"text":"For New Packages - If an inventory page was added to the link structure and had the H1 & meta information optimized during the second month, then no onsite optimization work would need to be completed by the SEO rep and therefore, a dash should be recorded in the On-Site Optimization cell of the monthly sheet. 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","type":"text"}]},{"type":"taskItem","attrs":{"state":"TODO","localId":"25"},"content":[{"text":"Dealership Name","type":"text","marks":[{"type":"strong"}]},{"text":" and","type":"text"},{"text":" Locations","type":"text","marks":[{"type":"strong"}]},{"text":" (Primary & Secondary) are all checked for correct spelling and accuracy. 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","type":"text"}]},{"type":"taskItem","attrs":{"state":"TODO","localId":"28"},"content":[{"text":"ALL","type":"text","marks":[{"type":"strong"},{"type":"em"}]},{"text":" manufacturers and brands were checked in the ","type":"text"},{"text":"Trademark Guide","type":"text","marks":[{"type":"link","attrs":{"href":"https://docs.google.com/spreadsheets/d/1CaEd_IckwISoL6o41yTAe1hlGUT4TCDrj-st4TBdlQw/edit?pli=1#gid=1710541299"}}]},{"text":". ","type":"text"}]},{"type":"taskItem","attrs":{"state":"TODO","localId":"18"},"content":[{"text":"ALL ","type":"text","marks":[{"type":"strong"},{"type":"em"}]},{"text":"snippets (Title Tag, Meta Description, H1) & (FeaturedBanner and Pagefooter – if relevant) on the page have been optimized. ","type":"text"}]},{"type":"taskItem","attrs":{"state":"TODO","localId":"29"},"content":[{"text":"You have ","type":"text"},{"text":"SAVED","type":"text","marks":[{"type":"strong"}]},{"text":" and ","type":"text"},{"text":"REFRESHED","type":"text","marks":[{"type":"strong"}]},{"text":" the SRP. (","type":"text"},{"text":"Double-check","type":"text","marks":[{"type":"underline"},{"type":"em"}]},{"text":" that all changes are live.)","type":"text"}]},{"type":"taskItem","attrs":{"state":"TODO","localId":"8"},"content":[{"text":"Work completed was recorded in the WDI Tab of the Client Sheet. ","type":"text"}]},{"type":"taskItem","attrs":{"state":"TODO","localId":"9"},"content":[{"text":"Work completed was recorded in the On-Site Optimization column of the Monthly Sheet. ","type":"text"}]},{"type":"taskItem","attrs":{"state":"TODO","localId":"30"},"content":[{"text":"Focus Keyword Group is set for reporting in SEOmonitor. ","type":"text"}]}]},{"type":"heading","attrs":{"level":3},"content":[{"text":"Outputs: ","type":"text","marks":[{"type":"strong"}]}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"You have successfully completed and recorded the monthly on-site work for your clients 3+ months into their SEO campaigns. ","type":"text"}]}]}]},{"type":"paragraph","content":[{"type":"hardBreak"},{"text":"What’s Next? ","type":"text","marks":[{"type":"strong"}]},{"type":"hardBreak"},{"text":"After you’ve completed the on-site work and recorded it complete in all the appropriate places, the QA team will check your work. If it passes QA, you will have no corrections to make. If it does not pass, then you will receive a notification with directions to fix any outstanding issues on the client’s site. ","type":"text"}]},{"type":"paragraph","content":[{"text":"If you do get a QA kickback, a due date for the corrections will be assigned and you must complete the corrections by the assigned date. ","type":"text"}]},{"type":"paragraph","content":[{"type":"emoji","attrs":{"id":"350c393f-b9dd-4df8-a6b7-2d0a95ae95d1","text":":Dealer_Spike:","shortName":":Dealer_Spike:"}},{"text":" ","type":"text"},{"text":"SEO Work & QA Board ","type":"text","marks":[{"type":"link","attrs":{"href":"https://trello.com/b/KzNbptCp/seo-work-and-qa"}}]}]},{"type":"paragraph","content":[{"type":"emoji","attrs":{"id":"18db2a2c-8c92-4dea-95c2-6f9d49636703","text":":ARI:","shortName":":ARI:"}},{"text":" ","type":"text"},{"text":"SEO Work & QA Board","type":"text","marks":[{"type":"link","attrs":{"href":"https://trello.com/b/BoiX98XB/ari-seo-work-and-qa"}}]}]},{"type":"heading","attrs":{"level":3},"content":[{"text":"Helpful Links:","type":"text","marks":[{"type":"strong"}]}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"New Hire Training ","type":"text","marks":[{"type":"link","attrs":{"href":"https://arinet.atlassian.net/wiki/spaces/DMSRV/pages/4303061103/WIP+-+NEW+SEO+Train+Plan+Do+Not+Use?src=search"}}]}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"On-Site Optimization Best Practices ","type":"text","marks":[{"type":"link","attrs":{"href":"https://docs.google.com/document/d/1uvOJ4jG-y5FQw2pm6-uujJOfW8igHgoX20ixn3Jk8i8/edit"}}]}]}]}]},{"type":"paragraph"}],"version":1}

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