Tool: Workflow Checklist
- Madison Garner
Owned by Madison Garner
This is an overview of the Content Writer Workflow.
Pick the Request
Open up the Salesforce Dashboard
Pick a request based on the Priority List
Determine if the request can be completed as-is. If not, follow the Kickback Process
Fulfill the Request
Determine which Content Fulfillment Option to use
Create (or move) the document into the Dealer’s Folder (ARI or Dealer Spike)
Create the proper File Name
Use proper SEO Keyword Practices:
Use the primary keyword in the intro, outro, and at least one header
Use the primary keyword as the most mentioned keyword in the body of the piece
If rep provides secondary keywords, use 1-3 from the list
Meet all the Type of Content requirements
Meet (or exceed) the Word Count requirements
Follow all the Style Guide requirements
Follow any relevant Trademark requirements
Submit the Request
Update the “Actions Taken” Section
Submit the piece to either Juniper (when in a backlog) or QA (when not in a backlog)