How to: "Actions Taken"

This guide covers the formatting for filling out the “Actions Taken” Guide. Consistent formatting ensures accuracy for the Content Completion Report. Made by Lyra, March 2024

Basic Format: Type of Content Request - How the Writer Filled the Request

Examples

Article - Original	Pagefooter - Original	Custom - Original	DC - Original

Article - Original	Pagefooter - Original	Custom - Original	DC - Original
Article - Rewrite	Pagefooter - Rewrite	Custom - Rewrite	N/A
Article - AI	Pagefooter - AI	Custom - AI	N/A
Article - UFG	Pagefooter - UFG	Custom - UFG	DC - UFG
Article - MM	Pagefooter - MM	Custom - MM	DC - MM

Type of Content Request

Term to use in “Actions Taken”	What It Is	What Reps May Call It

Term to use in “Actions Taken”	What It Is	What Reps May Call It
Article	Content published to the dealer's blog	Article Blog Post
Pagefooter	Content published to the dealer’s inventory page	Pagefooter Inventory Content Footer
DC	Content that is part of the “new Product Packages” We are calling it “DC” for “Dealer Content”	About Us Local Parts Service
Custom	Content that is not one of the other types of content we do	Custom Custom Page

Types of Content Requests

Term to use in “Actions Taken”	What It Is

Term to use in “Actions Taken”	What It Is
Original	Writer created the piece from scratch, meaning there was no existing up-to-date rewrite available to use. Researching a topic, understanding it, and then deciding how to format the piece takes a significant amount of time before the writing itself can begin.
Rewrite	Writer created the piece using an existing piece as a resource, meaning no additional research was needed.
AI	Writer utilized an Artificial Intelligence tool to assist with some aspect of the writing process, such as topic idea generation, research, formatting, writing, or rewriting. The AI tool is not able to do the complete process from start to finish, but is rather a tool in a writer’s toolkit for completing work.
UFG	Writer used an “Up for Grabs” piece, which is an already-created piece. This still requires editing what has already been written, fact checking any claims made, as well as writing. At the bare minimum, the writer had to add the dealer name, locations, and any rep-requested secondary keywords. Often, the writer has to add an introduction paragraph and a conclusion paragraph. Sometimes, the writer also has to add another header section or two in order to meet word count.
MM	Stands for “Mail Merge”, shorthand for the AI Tool Reina made Similar to an “Up for Grabs” piece, the writer will need to edit what’s already been written, fact check claims made, ensure the piece includes the dealer’s name, physical location, target location, and any secondary keywords.