About: Ways to Fulfill a Request (WIP)

There are four options for fulfilling content: UFG, AI, Rewrite, Original

	Definition	Usage	Resource

	Definition	Usage	Resource
UFG	Up for Grabs: Content already created, but not live on a dealer’s site	Anytime it suits the request	Google Drive
AI	Artificial Intelligence: Content created by machine, rather than by a human writer	Anytime it’d be faster/easier than another fulfillment option	Setup Guide
Rewrite	Content created using internal resource written by a fellow content writer	Anytime it’d be faster/easier than using UFG or AI	Rewrite Index
Original	Content created using external resources written by those outside of our company	Anytime the request cannot be fulfilled with UFG, AI, or a Rewrite	Google

As a content writer, will I need to:

	Create the Topic?	Research the Topic?	Write the Piece?	Edit the Piece?

	Create the Topic?	Research the Topic?	Write the Piece?	Edit the Piece?
UFG	No	No	No	Yes
AI	No	No	No	Yes
Rewrite	No	No	Yes	Yes
Original	Yes	Yes	Yes	Yes

Frequently Asked Questions (WIP)

No. It’s a tool available for you, but you are not required to use AI. You are, however, required to meet the output expectation, which does assume usage of AI.

Here are some tools and ideas for generating new content ideas:

Rewrite Index

Go to the far right column titled “Article Ideas”. Pick an idea to write about.
Go to a different vertical than the keyword’s vertical. See if there is another topic that could apply.
- For Example: Your keyword may be “trailer”. By going to the marine vertical, you could find the “Boat - Cost of Ownership” topic and decide to do a “Trailer - Cost of Ownership” piece.

Answer the Public

Type in the keyword, which will generate a variety of frequently asked questions. Pick a question, then make a content piece that answers that question.

Content Writing Chat

Ask your teammates. They may come up with an idea you can use.

Leave a comment on the piece’s title and say do not use for rewrite resource and explain the factual error

Yes. There may be a well-written buying guide article, for example, and those tips can be used when writing a pagefooter that provides buying tips.