QA (Quality Assurance)
- Former user (Deleted)
- Dealer Spike (Deactivated)
Welcome to the Digital Marketing Quality Assurance space on Confluence! Here you'll find an overview of the our tools, sheets, and department resources. Let's dive right in!
Digital Marketing Department Breakdown
(Click the above link to see a breakdown of leadership roles, department breakdowns, and more for all of Digital Marketing)
Department Sheets:
- QA to Leadership Trello Board
- SEO Work and QA Trello Board
- SEM QA Trello Board
- MA QA Trello Board
- DigMS Content Trello Board
- YouTube Posting Trello Board
- Digital Marketing Graphic Design Trello Board
- QA Trademark Guide
- OEM Trademark Guidelines
- SEO Monthly Sheet
- SEM Central Hub Spot
- MA Client Tracker
- QA Team Dashboard
- June QA Tracker
- May QA Tracker
- April QA Tracker
Department Resources:
- Spotibo SERP Preview Tool
- Google Trends
- Content Glossary of Industry & Regional Language
- Dynamic Remarketing (LMS365 course)
- How to Set Up Google Ads (LMS365 course)
- How to Set Up Microsoft Ads (Bing Ads) [LMS365 course]
- Adding New Accounts on Fluency
- Facebook Dynamic Remarketing (LMS365 course)
- AdGroup Planner
- MA Report QA
- SEO Report QA
- SEM Report QA
QA Visual Flow
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Table of Contents
Refer to the Table of Contents below to navigate to the Digital Marketing Department tool, resource, or document you may need in order to complete your QA tasks for the month.
1. Content (QA)
Content QA refers to the process of correcting and improving the pagefooters, blog articles, and deliverables from the Content Team. On this page you'll find how to prioritize Content QA work and the requirements for each type of content.
2. Graphic Design (QA)
On this page, you'll find a breakdown of QA Specialist responsibilities as they pertain to Graphic Design image requests, reviewing both the objective and subjective aspects of the design.
3. MA (QA)
MA QA consists primarily of reviewing email sets and matching them to completed, deliverable emails. These emails represent the combined efforts of both MA Specialists and Graphic Designers so the QA Specialist will need to be knowledgeable with respect to both MA and Graphic Design processes. Additionally, you'll find a breakdown of MA Report QA responsibilities and guidelines.
4. SEM (QA)
SEM QA is handled primarily by our team in Belize, with interaction from our team in Wilsonville, as needed. The QA team is vital to the success of our SEM campaigns as without their regular input many accounts would not be flourishing the way they do. Below you'll find a breakdown of responsibilities, tools, and resources, required to perform SEM QA for the month.
5. SEO (QA)
Welcome to ARI and Dealer Spike SEO! Here you'll find the tools, documentation, and resources needed to successfully perform QA for either the ARI or Dealer Spike SEO Teams.
General Information
Here you'll find the general information that applies department wide, how to submit Marketing Support tickets, email templates, login credentials, and more. Click through below to open the resource you're looking for.
New Around Here?
Our QA new hires are incredibly important, they will ultimately draw the line between useful, accurate optimized content and ineffective, incorrect content. QA elevates the work of the entire Digital Marketing Department and our work is vital to the success of our various campaigns. Below you'll find links to the training resources and documents needed to set you up for success as a member of the QA Team!
Looking for something else? Click here to navigate to the Creative Services (Digital Marketing) home page on Confluence!