New Hire Training (QA)

Owned by Former user (Deleted)
Jun 23, 2020
1 min read

Our QA new hires are incredibly important, they will ultimately draw the line between useful, accurate optimized content and ineffective, incorrect content. QA elevates the work of the entire Digital Marketing Department and our work is vital to the success of our various campaigns. Below you'll find links to the training resources and documents needed to set you up for success as a member of the QA Team!


QA New Hire Training Resources (In Development)

Proficiency

  • Introduction to DS / ARI Verticals and Language
  • American English / Colloquialisms
  • Spelling / Grammar
  • Introduction to Digital Marketing Services and package fulfillment

DS SEO

  • What makes a good H1, title tag, meta description?
  • What makes a good pagefooter?
  • What makes a good blog article?
  • Monthly QA
  • First Month QA
  • Second Month QA

ARI SEO

  • What makes a good H1, title tag, meta description?
  • What is Essentials / Legacy content and how to QA it.
  • What makes a good pagefooter?
  • What makes a good blog article?
  • Monthly QA
  • First Month QA
  • Second Month QA

SEM

  • What makes good Ad Copy?
  • Monthly QA
  • Fluency Budget Chceks
  • Facebook
  • First Month QA

Graphic Design

  • QA'ing the objective and subjective portions of a Graphic Design image

MA

  • What makes a good marketing email?
  • QA'ing Newsletters


Looking for something else? Click here to navigate to the QA (Quality Assurance) home page on Confluence!