New Hire Training (QA)

Our QA new hires are incredibly important, they will ultimately draw the line between useful, accurate optimized content and ineffective, incorrect content. QA elevates the work of the entire Digital Marketing Department and our work is vital to the success of our various campaigns. Below you'll find links to the training resources and documents needed to set you up for success as a member of the QA Team!

QA New Hire Training Resources (In Development)

Proficiency

Introduction to DS / ARI Verticals and Language
American English / Colloquialisms
Spelling / Grammar
Introduction to Digital Marketing Services and package fulfillment

DS SEO

What makes a good H1, title tag, meta description?
What makes a good pagefooter?
What makes a good blog article?
Monthly QA
First Month QA
Second Month QA

ARI SEO

What makes a good H1, title tag, meta description?
What is Essentials / Legacy content and how to QA it.
What makes a good pagefooter?
What makes a good blog article?
Monthly QA
First Month QA
Second Month QA

SEM

What makes good Ad Copy?
Monthly QA
Fluency Budget Chceks
Facebook
First Month QA

Graphic Design

QA'ing the objective and subjective portions of a Graphic Design image

MA

What makes a good marketing email?
QA'ing Newsletters

Looking for something else? Click here to navigate to the QA (Quality Assurance) home page on Confluence!