This guide covers the formatting for filling out the “Actions Taken” Guide. Consistent formatting ensures accuracy for the Content Completion Report. Made by Lyra, March 2024
Basic Format: Type of Content Request - How the Writer Filled the Request
Examples
Article - Original | Pagefooter - Original | Custom - Original | DC - Original |
|---|---|---|---|
Article - Rewrite | Pagefooter - Rewrite | Custom - Rewrite | N/A |
Article - AI | Pagefooter - AI | Custom - AI | N/A |
Article - UFG | Pagefooter - UFG | Custom - UFG | DC - UFG |
Article - MM | Pagefooter - MM | Custom - MM | DC - MM |
Type of Content Request
Term to use in “Actions Taken” | What It Is | What Reps May Call It |
|---|---|---|
Article | Content published to the dealer's blog | Article Blog Post |
Pagefooter | Content published to the dealer’s inventory page | Pagefooter Inventory Content Footer |
DC | Content that is part of the “new Product Packages” We are calling it “DC” for “Dealer Content” | About Us Local Parts Service |
Custom | Content that is not one of the other types of content we do | Custom Custom Page |
Types of Content Requests
Term to use in “Actions Taken” | What It Is |
|---|---|
Original | Writer created the piece from scratch, meaning there was no existing up-to-date rewrite available to use. Researching a topic, understanding it, and then deciding how to format the piece takes a significant amount of time before the writing itself can begin. |
Rewrite | Writer created the piece using an existing piece as a resource, meaning no additional research was needed. |
AI | Writer utilized an Artificial Intelligence tool to assist with some aspect of the writing process, such as topic idea generation, research, formatting, writing, or rewriting. The AI tool is not able to do the complete process from start to finish, but is rather a tool in a writer’s toolkit for completing work. |
UFG | Writer used an “Up for Grabs” piece, which is an already-created piece. This still requires editing what has already been written, fact checking any claims made, as well as writing. At the bare minimum, the writer had to add the dealer name, locations, and any rep-requested secondary keywords. Often, the writer has to add an introduction paragraph and a conclusion paragraph. Sometimes, the writer also has to add another header section or two in order to meet word count. |
MM | Stands for “Mail Merge”, shorthand for the AI Tool Reina made Similar to an “Up for Grabs” piece, the writer will need to edit what’s already been written, fact check claims made, ensure the piece includes the dealer’s name, physical location, target location, and any secondary keywords. |