Page Structure Component

To make it easier for both business owners and search engines to improve search results, Google, Bing, Yandex, and Yahoo! collaborated to create Schema.org. What Schema.org provides is a shared vocabulary that can be used to inject important business information into the HTML of a website. When business data is added this way, it can make a website’s search results more relevant and helpful to consumers.

Using Schema.org standards, the Page Structure Component adds data about your business, products, and services to your web pages. This information isn’t visible to website visitors, only to search engine bots.

The store information that is added to web pages is shown below.

To learn more about the Page Structure Component and whether it’s enabled for your website, please contact your Customer Success representative.

More info on Schema.org structured data

Business Information

The following information is injected into all pages of the website

Primary Location
- Business Name
- Business Logo
- Website URL

All Location(s)
- Business Name
- Postal Address
- Telephone Number(s)
- Store Hours
  - All Hours Groups for all locations are included
- Social Media URLs
- GeoCoordinates
- Store Brand (As entered in the CMS under “Store > Locations”)
  - Store Image
  - Store Description

High-Value Pages

The pages listed below have additional information injected. See the bullets for each page.

Inventory Detail Page
- Model Year
- Manufacturer
- Model
- Condition (New/Used)
- Vehicle Identification Number
- Engine Specifications
- Color
- Odometer (Miles or Kilometers)
- Primary Image
- Availability
- Price
Blog Articles
- Post Title
- Image
- Category
- Date Published
- Short Description
Services
- Service Name
- Description
- Price
- Location(s)
Factory Promotions
- Offer Title
- Expiration
Home
- This is a specific designation to insure that the correct Home page URL is used in search engine results
About Us
- This is a specific designation to insure that the correct Home page URL is used in search engine results
Contact Us
- This is a specific designation to insure that the correct Home page URL is used in search engine results

Adding the Page Structure Component to a Website

Note: If the Page Structure Component isn’t displaying on the account’s Components list page, it must be enabled by the ARI Updates team.

This component has no configuration options other than what is shown below.

Recommended Component Settings

Page Rule: Apply to all pages
Section Rule (For “Rows” themes): Assign to Header

Alternative Component Settings

Page Rule: Specific pages may be explicitly excluded, or the component may be explicitly assigned to one or many pages.

Required Layout Settings

Layout Manager: Assign to the Header section for all layouts
Rows Manager: Assign to the Header section, for both the Index and Default layouts