Phase 2

How To Use Keywords

Read these helpful articles to get an understanding on how Keywords are used for SEO, as well as the dangers of Keyword Cannibalization: 

• What is Keyword Cannibalization?

• How to Use Keywords For SEO

LMS Module to Complete:

• Choosing a Keyword Focus

On-site Optimization

Please read the What Makes Good Content? section of the First Month Clients guide, then complete the following worksheets:

• URL Basics Guide

• H1 Basics Worksheet

• Page Title Basics

• (Meta) Descriptions Worksheet

• Citations Accuracy

• URL Practice Sheet

At this point, you should be proficient with writing page titles, H1s, and meta descriptions. During this training you’ll review writing content at the top of the page, adding images, adding buttons, and writing, researching, and formatting pagefooters. The Pagefooter Content Guide will help you understand the writing process. Once you have a grasp on what to do, write and post three pagefooters, with your training buddy’s  input along the way.

LMS Modules to Complete (depending on your team): 

• 02 On-Site Optimization (ARI)

  • ARI URL Practice

  • Optimizing Title Tags

  • Optimizing an H1

  • Optimizing Meta Descriptions

  • Writing Optimized FeaturedBanner Content (ARI SEO)

  • Adding Optimized Content to ARI Websites

  • Adding Optimized Images to ARI Websites

  • Adding Optimized Title Tags & Meta Descriptions to ARI Websites

OR 

• 04 On-Site Optimization (for DS)

  • Dealer Spike URL Practice

  • Optimizing an H1

  • Optimizing Title Tags

  • Optimizing Meta Descriptions

  • Dealer Spike Platform Access

  • Writing Optimized FeaturedBanner Content (DS)

  • Adding Optimized Images (DS)

  • Creating Optimized Image Alt-Text

  • Adding Navigation Buttons (DS)