Phase 2
How To Use Keywords
Read these helpful articles to get an understanding on how Keywords are used for SEO, as well as the dangers of Keyword Cannibalization:
LMS Module to Complete:
Choosing a Keyword Focus
On-site Optimization
Please read the What Makes Good Content? section of the First Month Clients guide, then complete the following worksheets:
At this point, you should be proficient with writing page titles, H1s, and meta descriptions. During this training you’ll review writing content at the top of the page, adding images, adding buttons, and writing, researching, and formatting pagefooters. The Pagefooter Content Guide will help you understand the writing process. Once you have a grasp on what to do, write and post three pagefooters, with your training buddy’s input along the way.
LMS Modules to Complete (depending on your team):
02 On-Site Optimization (ARI)
ARI URL Practice
Optimizing Title Tags
Optimizing an H1
Optimizing Meta Descriptions
Writing Optimized FeaturedBanner Content (ARI SEO)
Adding Optimized Content to ARI Websites
Adding Optimized Images to ARI Websites
Adding Optimized Title Tags & Meta Descriptions to ARI Websites
OR
04 On-Site Optimization (for DS)
Dealer Spike URL Practice
Optimizing an H1
Optimizing Title Tags
Optimizing Meta Descriptions
Dealer Spike Platform Access
Writing Optimized FeaturedBanner Content (DS)
Adding Optimized Images (DS)
Creating Optimized Image Alt-Text
Adding Navigation Buttons (DS)