Net Driven SEO Package Setup

Owned by Robert Hannon, created
Last updated: Dec 11, 2024 by Andrew Steel
10 min read

WIP - So you’ve found yourself with a Fulfillment Request to Onboard a Net Driven SEO Package. Let’s take a peek under the hood to see how this SEO engine turns.

 

Silver: 

Ongoing Keyword Research 

Monthly Reporting 

Monthly Content Writing (1/mo)

Service Catalog Optimization 

Ongoing SEO Optimization of Pages 

Ongoing Internal Linking 

Google Search Console Monitoring 

Gold: 

All of Silver 

Additional monthly content piece 

Review Response 

Website Review Tool

Premium Directory Management (PDM) via Uberall 

Team Responsibilities:

SEO Team:

  • Auto Repair Catalog Intro Text

  • Coupons Page Intro Text

  • Top Page Optimizations

  • Meta Optimization

  • H1 Optimization

  • Ongoing Internal Linking

  • Spam Link Monitoring

  • Google Search Console Monitoring

  • Monthly Reporting

  • Keyword List Maintenance

Content Team:

  • Service and Category Page Content Writing

  • Blog Articles

  • Location Page Content

  • Custom Page Creation

Other Teams:

  • Reputation Management - Net Driven Social Media Team

  • PDM - Leadventure PDM Department

Finding your tasks in Salesforce and the Anatomy of a Fulfillment Order vs Fulfillment Request vs Ongoing Fulfillment

 

What is a Fulfillment Order?

A Fulfillment Order in Salesforce is what is generated at the time of sale after Billing has been processed. Once Billing has processed, a record called a Fulfillment Order will be generated automatically. This Fulfillment Order contains all the workable records for each product sold at that time.

What is a Fulfillment Request?

A Fulfillment Request is the workable record located within the Fulfillment Order. The Fulfillment Requests, or FRs, will be assigned to each respective team by default. This represents what needs to be done for each individual product.

What is a Fulfillment Task?

The Fulfillment Task represents each fulfillment item that must be completed in order for fulfillment of the purchased product to be satisfied. Fulfillment Tasks are unique in that they can exist in both Fulfillment Requests and Ongoing Fulfillment Records.

What is an Ongoing Fulfillment Record?

See step 8 for comprehensive set up documentation for Ongoing Fulfillments. This is the responsibility of our team to set up. This type of record is separate from the above records. It represents the work that must be done each month in order to satisfy our monthly commitment.

fulfillment.PNG

  • Add Dealer name and website to the last line on this document in Columns A and B, respectively.

  • List the package Level in Column J - Product

  • List the month and year of onboarding in Column K - Start Date

 

Now we must find which Account contains the Google Analytics Property.

  1. Login to PasswordState while logged into the VPN

  2. Find the ND GA4 Viewer Account - google.analytics.4@netdriven.com

  3. Login to that account

  4. Go to https://analytics.google.com/

  5. Search your URL

  6. Note which account the URL is in, pictured here

    ga4account.PNG

  1. While logged into google.analytics.4@netdriven.com, navigate to the Google Search Console property

  2. Verify Google Search Console if needed

    1. Ensure that GSC is in google.analytics.4@netdriven.com

    2. Submit Sitemap

    3. Set Performance tab to 12 months and Export Keyword List, if keyword research is required

Exporting the keyword list will be important later. See Step 4: Initial Keyword Research: Building a Seed List for instructions on this.

Click here for the Offboarding process documentation