It is not the responsibility of the writers to verify that a rep’s request is a keyword that a dealer sells. You do not need to spend time scouring the dealer’s website to confirm they sell the given product.

However, if you stumble upon this, kickback the request so the rep can make a request for something the dealer does sell. Be sure to also tag Reina - she reports those kickbacks to Erica because they are…pretty egregious and should not be happening.

Please tag Maria Leyva and Daniel Pina.

Gabe has been fixing these; he’s the general manager of the Juniper team, but Daniel would like to be tagged instead of Gabe.

There is no reason a writer should be ever asked to create a second About Us, Service, Parts, or Local page*

*Dealers get more than one Local page, but they should only have one Local page per location. For example, only one Portland Local page, one Seattle Local page, etc.

Given the writers need the keyword(s) in order to know what the piece should be about, writers will need to kick this back.

For example:

• A pagefooter about a niche boat manufacturer with limited information on their website (making it more time-consuming to hit required word count)

• An article keyword that has already been covered for the dealer with no remaining Rewrite Index topics left (making it more time-consuming since it requires coming up with a new article topic, researching the topic, and then writing about the topic).

• An article about motorcycle routes near the dealership’s city (making it more time-consuming given the original research needed to create this topic).