How To: Update Dealer Info
The “Dealer Info” section provides information to our content writers that they would otherwise not know and not be able to research (like they can with generic information, such as the types of RVs).
This information is specific to the dealership and is provided by the dealer themselves.
An Overview
1. Locate the Dealer’s Intake Form, which will be in one of two locations
2. Copy the Dealer Info Template
3. Open the Dealer’s Ongoing Fulfillment Chatter
4. Create a Post (not a comment)
5. Fill out the Dealer Info Template, using the information provided in the Intake Form
Optional - Peruse the dealer’s website and see if there is any information there that can be included, such as more in-depth information about their financing options or the dealer’s history
6. Delete any old OF Chatter Dealer Info post created before the dealer’s intake form was completed, created with an old dealer info template, etc.
7. Update the dealer’s entry in the Content Update Spreadsheet
In-Depth Explanation
Template Section | About |
---|---|
Name | Located: Question 1 of Intake This is the exact spelling from the client regarding how they want their dealership name written. |
Physical Location(s) | Located: Dealer’s Account, Address Information, Physical Address section. This is where the dealer is physically located. Be sure to write out the city and state. This allows writers to Copy-Paste, rather than deal with decoding state abbreviations (which are harder to remember than you might think). |
Target Location - Primary | Located: Question 7 of Intake This is the most important target location for the dealer. It’s also the location that should be used when making Title Tags. Be sure to write out the city and state. It may or may not be the same as the dealer’s physical location. |
Target Location - Secondary | Located: Question 7 of Intake |
Template Section | What It Is |
---|---|
Website Link | Located: Top of the Account Page |
Content Folder Link | Located: CONTENT: DEALER SPIKE |
Fulfillment Work Done Link | Located: Dealer Account, then click Fulfillment Work Done |
Template Section | What It Is |
---|---|
Products | Located: Questions 5, 9, 11a iii, and 12 of Intake |
Seasonality | Located: Question 6 of Intake |
About Us Page | Located: Question 11a and 12 of Intake |
Parts Page | Located: Question 11b |
Service Department Page | Located: Question 11c |
Grant created a fantastic guide to the SEO Intake Script, which breaks down the questions being asked alongside the reasoning behind the question and an example response. Check it out for an even deeper understanding of the Intake process.