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How To: Update Dealer Info

How To: Update Dealer Info

Owned by Madison Garner
Last updated: Aug 14, 2024
3 min read

The “Dealer Info” section provides information to our content writers that they would otherwise not know and not be able to research (like they can with generic information, such as the types of RVs).

This information is specific to the dealership and is provided by the dealer themselves.

 

An Overview

1. Locate the Dealer’s Intake Form, which will be in one of two locations

  1. Pull up the Dealer in Salesforce

  2. Go to “Related List Quick Links”

  3. Click “Fulfillment Requests”

  4. In the “Fulfillment Type Picklist”, look for the package type (such as DS SEO Gold). Open the corresponding “Fulfillment Request Name”

  5. Scroll down to “Fulfillment Tasks” and click on “CS Team - Perform CS Intake”

    1. It helps to sort “Fulfillment Task Name” in order of oldest to newest, which will put the “CS Team - Perform CS Intake” task up towards the top of the section

  6. Click “Related”

  7. In the “Files” section, there would be a document uploaded that is the intake form.

Find the handy document Grant made and link that here

2. Copy the Dealer Info Template

3. Open the Dealer’s Ongoing Fulfillment Chatter

4. Create a Post (not a comment)

5. Fill out the Dealer Info Template, using the information provided in the Intake Form

Optional - Peruse the dealer’s website and see if there is any information there that can be included, such as more in-depth information about their financing options or the dealer’s history

6. Delete any old OF Chatter Dealer Info post created before the dealer’s intake form was completed, created with an old dealer info template, etc.

7. Update the dealer’s entry in the Content Update Spreadsheet

In-Depth Explanation

Template Section

About

Template Section

About

Name

Located: Question 1 of Intake

This is the exact spelling from the client regarding how they want their dealership name written.

Physical Location(s)

Located: Dealer’s Account, Address Information, Physical Address section.

This is where the dealer is physically located. Be sure to write out the city and state.

This allows writers to Copy-Paste, rather than deal with decoding state abbreviations (which are harder to remember than you might think).

Target Location - Primary

Located: Question 7 of Intake

This is the most important target location for the dealer. It’s also the location that should be used when making Title Tags. Be sure to write out the city and state.

It may or may not be the same as the dealer’s physical location.

Target Location - Secondary

Located: Question 7 of Intake

Additional target location(s) to include in content. Be sure to write out the city and state.

Template Section

What It Is

Template Section

What It Is

Website Link

Located: Top of the Account Page

This is the homepage for the dealer.

Content Folder Link

Located: CONTENT: DEALER SPIKE

  1. Open the Google Drive Folder CONTENT: DEALER SPIKE

  2. Pick the Corresponding Letter Folder that matches the first letter of the dealer. For example: Dealers B for the dealer Bob Hewes Boats

    1. If there is not a dealer folder made yet, create one. The format should be “Dealer Name as it appears in Salesforce (State abbreviation of the dealer’s brick and mortar location). For example: Bob Hewes Boats (FL).

  3. Find the dealer’s folder (scroll down or CTL + F)

  4. Right click the folder name, then hover over “share”, then select copy link.

  5. Hyperlink the “Content Folder Link” with the link you just copied.

This is the Google Drive folder where the dealer’s content is housed.

Fulfillment Work Done Link

Located: Dealer Account, then click Fulfillment Work Done

This is the place where Content Writers will go to find the given Work Done task to paste their completed Google Doc Link.

Template Section

What It Is

Template Section

What It Is

Products

Located: Questions 5, 9, 11a iii, and 12 of Intake

This information relates to the products a dealer sells, which the content team can use to deliver better content and better calls-to-action.

Seasonality

Located: Question 6 of Intake

This information relates to how a dealer’s demand for products and services may change throughout the year.

About Us Page

Located: Question 11a and 12 of Intake

This information allows Content to create personalized About Us pages. It’s optional information to include in articles and pagefooters.

Parts Page

Located: Question 11b

This information allows Content to create personalized About Us pages. It’s optional information to include in articles and pagefooters.

Service Department Page

Located: Question 11c

This information allows Content to create personalized About Us pages. It’s optional information to include in articles and pagefooters.

Grant created a fantastic guide to the SEO Intake Script, which breaks down the questions being asked alongside the reasoning behind the question and an example response. Check it out for an even deeper understanding of the Intake process.

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