This page covers information related to completing content for IRV clients.

The Background

“IRV” refers to a company acquired by Leadventure that serves a handful of RV dealerships. There are over 100 clients and the group receives 400+ content pieces a month.

Starting in January 2025, the DS/ARI content team began fulfilling content for them.

The end goal is for the IRV process to be exactly the same as the DS/ARI process.

This streamlining will maximize efficiency - both of the specific process and by allowing other content writers to help out if/when the dedicated IRV content writer is out-of-office.

There are currently a few nuanced differences, which are detailed in the process part of this guide.

This table shows the similarities (cell background green color) and differences (cell background yellow color) between the content processes.

	DS/ARI	IRV

	DS/ARI	IRV
Where the Content Lives	In Google Drive, in the CONTENT: Dealer Spike folder and the CONTENT: ARI folder	(Previously, in the website uploading tool) Now - In Google Drive, in the CONTENT: IRV Folder
Who Decides the Keyword Focus	The rep	The rep
Who QA-s the Content	The QA team as needed	Pablo, when putting the content through ICC
How are writers alerted to an issue needing their attention	The rep messages on Teams or The rep leaves a message in the Chatter	Pablo leaves a message in the Chatter
Fulfillment Task - The Due Date	The date the writer sends the task onto the next step in the pipeline	The date the writer sends the task onto the next step in the pipeline
Fulfillment Task - The Owner	Stays the writer	Changes to Pablo Ponce
Fulfillment Task - The Queue	Changes from “DS/ARI Content Team” to “DS/ARI Juniper Team PF” Exception: If the piece needs QAing, the queue will change to “DS/ARI QA Team”	Stays the same “Ignite SEO PF”
Fulfillment Task - The “Actions Taken” Field	Describes the type of content (Article, Pagefooter, etc.)	Describes the type of content (Article, Pagefooter, etc.)
Fulfillment Task - The “Task Details/Instructions” Field	Contains the WD## Link Added by Juniper	Contains the WD## Link Added by Juniper
Fulfillment Work Done - The “Content Focus”	Keyword from rep Writer adds topic following File Name/Rewrite Index format	Keyword from rep Writer adds topic following File Name/Rewrite Index format
Fulfillment Work Done - Completed Piece URL	The Google Doc link	The Google Doc link

Not yet.
Plans are in the works to develop an intake process for these clients. Once dealers provide more information in an intake, that information will be added to their Salesforce accounts and Lyra will add the relevant information to the dealer’s Dealer Info in the Ongoing Fulfillment Chatter.

The Content Process

The Task	Completed By

The Task	Completed By
The dealer’s Dealer Info is added to their Ongoing Fulfillment Chatter (This contains how the dealer wants their name written in content, their physical location, and any target locations. It also contains hyperlinks to the dealer’s website, content folder, and fulfillment work done)	Lyra Freely (Madison Garner in Salesforce)
The Fulfillment Task is created and assigned to the “Ignite SEO PF” queue. (This ensures it shows up on the Report, which the Content Team uses to identify content needing to be written).	TBD
The Fulfillment Task is updated with the hyperlink to the WD## entry (in the “Task Details/Instructions” section). (This ensures the writer completes the right assignment for that dealer for that month).	Juniper
The Fulfillment Work Done has the type of content described in the “Content Type” section. (This lets the writer know whether they should be writing an article or a pagefooter, which have different submission requirements).	The Rep
The Fulfillment Work Done has the keyword described in the “Content Focus” section. (This lets the writer know what the content piece should be about, such as a broad product like “RVs”, a specific product like “Travel Trailers”, or a brand’s product like “Forest River Travel Trailers”)	The Rep

1. Choosing Content Requests

Requests that are ready for content writers will have the WD## URL in the Task Instructions/Details Column.

Open this report, which contains current IRV tasks.

Find an available request.

Open the Fulfillment Task link.

Change the owner to yourself (be sure to keep the queue “Ignite SEO PF”)

This request will now show up in your section of the report.

2. Completing Content Requests

Choose a request to work on.

Open up the Fulfillment Task, Ongoing Fulfillment, Dealer’s folder and the Task Details/Instructions.

Fulfillment Task: Where you’ll find the content type (usually, blog post) and the content keyword.

OF Chatter: Where you’ll find the link to the dealer’s folder as well as information to put in the content (dealer’s name and locations)

Task Details/Instructions: How you’ll send the finished piece down the pipeline

In the Dealer folder, create a document (or, if using UFG, move the document)

Write (or, if UFG, edit) the piece.

3. Submitting Content Requests

In the Google Document

Update the file name to match File Name Standards

Add the Meta Data from the corresponding Rewrite Index Entry

In the Fulfillment Work Done

Update the “Content Focus” to match the format of the Rewrite Index Entry

Add the Google Doc link in the “Completed Piece” section

In the Fulfillment Task

Change the “Owner” from you to Pablo Ponce

Change the “Due Date” to today’s date

Add the type of content (usually, article) to the “Actions Taken” field

Resources

Sheets - List of IRV clients going into February 2025
Salesforce - List of IRV clients
Salesforce - List of open content tasks for IRV clients
Excel - List with Dealer Info for IRV clients (Sonelle’s clients)
Drive Folder - Home to the IRV clients' Dealer Folders

Training Process

Since most IRV clients only have physical location listed in the SEO sheet, and not including target locations, the prepped UFG conclusion paragraph only has the pre-highlighted spot to add the physical location. If there is a target location listed in the Dealer OF Chatter, be sure to include that.
I’ve tried to remember to unselect the “send email” box when assigning to you. If you see an email about being assigned a piece, ignore it - that request is no more important than any other.
If the piece already has “Article” in the “Actions Done”, reference the below chart

What’s Done For You	What’s Done By You

What’s Done For You	What’s Done By You
The article’s topic (matching the rep-requested keyword) is picked (utilizing UFG)	Edit the content piece
The UFG document is moved to the dealer’s folder	Add in the Dealership Name and Physical Location (and any target locations) in the pre-highlighted spots DEALERSHIP and PHYSICAL LOCATION
The document file name is updated	Add the Title Tag
The “Actions Taken” field is updated with the type of content (Article)	Add the Meta Description
The “Content Focus” field is updated with the keyword and topic (matching the Rewrite Index)	Change the Fulfillment Task Content Piece “Owner” from you to Pablo Ponce
The “Completed URL” field is updated with the Google Document Link

Record Keeping

Record keeping in case it’s useful down the road

DigMS - Digital Marketing Services

IRV - Content Fulfillment