ARI Responsive Websites
Lead Attribution - ARI Responsive Websites
- Sam Carlson (Deactivated)
Google Ads
If you have an SEM package, the leads that are sourced through your Google Ads campaigns will display as such within your account. When a consumer gets to your ARI Responsive Website via a URL that contains a Google Click ID (GCLID), AND that consumer submits one or more of the web forms on your responsive website, Google Ads will show as the source for those leads in your ARI Lead Management system. The Google Click ID is a URL parameter that transmits information between Google Ads and Google Analytics, and the ARI system will automatically attribute leads to Google Ads when a Google Click ID is present in the link that brings the consumer to your website.
Example
Your Campaign Landing Page: yourdomain.com/product-specials
Google Click ID: gclid=123456
Google Ads Campaign URL: yourdomain.com/product-specials?gclid=123456
Lead Management - Leads Table
In your Lead Management, you can see leads generated via a Google Ads campaign on the primary management page. Those leads list a "Source" of "Google Ads".
Lead Management - Lead Detail
Lead Detail pages also show applicable leads as being sourced through a "Google Ads" campaign.
