Documentation (SEO) (WIP)

Purpose & Definitions

Purpose

Table Definitions

Ready: Is the row ready to be used by the SEO team? YES NO

Role: SEO REP, TEAM LEAD, JUNIPER(get more specific with Juniper sub-teams) list the roles that this SOP is relevant to.

To Do

Write page purpose.
Complete table descriptions
Add and organize all seo tasks to the page
Incorporate version tracking
Incorporate training materials here or build from this list to create modules while minimizing content duplication
Systematize/project plan & manage completion and maintenance of this page.

			Procedure	Ready	Role	ARI	DS	Migration Notes
📁Setup
			Client Sheet Creation	YES	JUNIPER	X	X	Migrated Merged Updated
			Google Search Console Setup	YES	JUNIPER	X	X	Migrated Merged Updated
			/wiki/spaces/DMSRV/pages/4501962762	YES	JUNIPER		X	Migrated Merged Updated
			Sitemap Updates	YES	JUNIPER	X	X	Migrated Merged Updated
			Sitemaps (Generate & Submit) (DS)	YES	JUNIPER	X	X	Migrated Merged Updated
			Reputation Management New Client Setup	YES	JUNIPER	X	X	Migrated Merged Updated
			Yext: First Month Setup Tasks	YES	JUNIPER	X	X	Migrated Merged Updated
			/wiki/spaces/DMSRV/pages/4501962766	YES	JUNIPER	X	X	Migrated Merged Updated
			/wiki/spaces/DMSRV/pages/4575232145	YES	JUNIPER	X	X	Migrated Merged Updated
			How To: Set Up a Ninja Cat Account	YES	JUNIPER	X	X	Migrated Merged Updated
📁 Customer Work
	📁 On-Site
		📁 Initial Website Optimization
			📁 Initial Optimization Plan - Creation
			Building Initial Keyword List	YES	SEO REP	X	X	Migrated Merged Updated
			Grouping Keywords with Sheets	YES	SEO REP	X	X	Migrated Merged Updated
			📁 Initial Optimization Plan - Implementation (Expectations, pace, monthly flow, etc…)
			SEO First Month Optimization Checklist (Latest Version)	YES	SEO REP JUNIPER	X	X	Migrated Merged Updated
			SEO Second Month Internal Link Structure	YES	SEO REP	X	X	Migrated Merged Updated
			Updating New & Pre-Owned Links in the Showroom (DS)	YES	SEO REP		X	Migrated Merged Updated
			How To: 7-Month SEO Campaign Plan	YES	SEO REP	X	X	Migrated Merged Updated
			How To: SEO On-Site Optimization (latest version)	YES	SEO REP	X	X	Migrated Merged Updated
			Record work that has been completed How To: SEO On-Site Optimization (section about how to record completed work)	YES	SEO REP	X	X	Migrated Merged Updated
			Review next steps of Optimization plan for continued accuracy no documentation	NO	SEO REP	X	X	Migrated Merged Updated
			Update client sheet for reporting /wiki/spaces/DMS/pages/4088496145	YES	SEO REP	X	X	Migrated Merged Updated
			Completing the Initial Website Optimization Plan (Noting Phase transition in client sheet)	NO	SEO REP	X	X	Migrated Merged Updated
		📁 Advanced Website Optimization
			Advanced Tasks	YES	SEO REP	X	X	Migrated Merged Updated
			ARI Canonical Go-Forward Process	YES	SEO REP	X		Migrated Merged Updated
			GSC Manual Inspect URL Process	YES	SEO REP JUNIPER	X	X	Migrated Merged Updated
			Backlink Scan Process	YES	SEO REP JUNIPER	X	X	Migrated Merged Updated
			Keyword Cannibalization	YES	SEO REP	X	X	Migrated Merged Updated
			How To: Optimize Non-Inventory List Pages	YES	SEO REP	X	X	Migrated Merged Updated
			Sitemap Updates	YES	SEO REP	X	X	Migrated Merged Updated
			How to View Google Analytics 4 Accounts	YES	SEO REP	X	X	Migrated Merged Updated
			Digital Marketing Co-Op Information	YES	SEO REP	X	X	Migrated Merged Updated
		> 📁 Month 3+
			Monthly Keyword List Maintenance	YES	SEO REP	X	X	Migrated Merged Updated
			SEF URL Basics ~~SEF URL Clean up~~ ~~(LMS course)~~	YES	SEO REP		X	Migrated Merged Updated
		📁 Monthly Recurring Tasks
			Checking & Making QA corrections	YES	SEO REP	X	X	Migrated Merged Updated
		📁 Poor Campaign Performance Correction
			How to audit a page for poor performance No documentation	NO	SEO REP	X	X	Migrated Merged Updated
			Escalating if path is not clear No documentation	NO	SEO REP	X	X	Migrated Merged Updated

	📁 Reset Tasks
			/wiki/spaces/DMSRV/pages/4569268225	YES	SEO REP	X	X	Migrated Merged Updated
	📁 Content Writing Production
			/wiki/spaces/DMSRV/pages/3972694017 Content Request Format and Submission Breakdown	YES	SEO REP	X	X	Migrated Merged Updated
			/wiki/spaces/DMSRV/pages/3941793816	YES	SEO REP	X	X	Migrated Merged Updated
			Content Request Process - Issues Corrections	YES	SEO REP	X	X	Migrated Merged Updated
			Content Issues Breakdown /wiki/spaces/DMSRV/pages/3941793816 In FAQ section of Creating a Content Request SOP	YES	SEO REP	X	X	Migrated Merged Updated
			QA Corrections	YES	SEO REP	X	X	Migrated Merged Updated
	📁 Youtube
			YouTube Video Assignments (LMS Course) YouTube Requests Module in Training Tracker	YES	JUNIPER SEO REP	X	X	Migrated Merged Updated
			/wiki/spaces/DMSRV/pages/4576215057	YES	JUNIPER	X	X	Migrated Merged Updated
	📁 Reputation Management
			Reputation Management - New Client Setup	YES	JUNIPER SEO REP	X	X	Migrated Merged Updated
	📁 Directory Listings
			Yext Monthly Work	YES	JUNIPER	X	X	Migrated Merged Updated
	📁 Reporting
			Creating a Monthly Report	YES	JUNIPER	X	X	Migrated Merged Updated
			Creating a First Month Report	YES	JUNIPER	X	X	Migrated Merged Updated
			/wiki/spaces/DMSRV/pages/3925344517	NO	JUNIPER	X	X	Migrated Merged Updated
			/wiki/spaces/DMSRV/pages/3925344527	YES	JUNIPER	X	X	Migrated Merged Updated

📁 Additional Rep Tasks
		📁 Portfolio Monitoring & Analysis
			Tracking your customers performance no documentation	NO	X	X		Migrated Merged Updated
			Identifying Best Performers & Building success stories no documentation	NO				Migrated Merged Updated
		📁 Work Planning
			SEO Monthly Calendar & Workflows	YES	SEO REP TEAM LEAD	X	X	Migrated Merged Updated
			/wiki/spaces/ASUP/pages/4139974837 (Auction123 - Support - maybe can use to format SEO relevant SOP)	NO	SEO REP TEAM LEAD	X	X	Migrated Merged Updated
			SEO & SEM Late-to-Work & Unexpected Absence Procedure (ARI) (outdated) /wiki/spaces/DMSRV/pages/3925344717 (ARI)	NO	SEO REP	X	X	Migrated Merged Updated
📁Department Processes
	📁 Meetings
			Daily Standup No documentation	NO		X	X	Migrated Merged Updated
			1-on-1: Leader and Team members	YES	TEAM LEADSEO REP	X	X	Migrated Merged Updated
			Bi-Monthly Team Leader/Member Meetings (ARI)	NO	TEAM LEAD SEO REP	X	X	Migrated Merged Updated
	📁 SOP & Process Creation
			/wiki/spaces/DMSRV/pages/3927245012	YES?	SEO REPTEAM LEAD	X	X	Migrated Merged Updated
			How to use the SOP index no documentation	NO	SEO REP			Migrated Merged Updated
			How to suggest SOP revisions no documentation	NO	SEO REPTEAM LEAD			Migrated Merged Updated
			How to monitor SOP comments no documentation	NO	TEAM LEAD			Migrated Merged Updated
			How to suggest new SOPs be written no documentation	NO	SEO REPTEAM LEAD			Migrated Merged Updated
			How to choose new SOPs to be written no documentation	NO	TEAM LEAD			Migrated Merged Updated
			How to add a new SOP to SEO SOPs no documentation	NO	TEAM LEAD			Migrated Merged Updated
			How to assign an SOP to be written no documentation	NO	TEAM LEAD			Migrated Merged Updated
			How to Review SOPs /wiki/spaces/DMSRV/pages/3929407493	YES	TEAM LEAD	X	X	Migrated Merged Updated
			/wiki/spaces/DMSRV/pages/3931930851	YES	TEAM LEAD	X	X	Migrated Merged Updated
			/wiki/spaces/DMSRV/pages/3927015639	YES	SEO REP TEAM LEAD	X	X	Migrated Merged Updated
			/wiki/spaces/DMSRV/pages/3932323855	YES	TEAM LEAD	X	X	Migrated Merged Updated
	📁Joining the TeamJoining the Team
			Module: Initial Organizational Tools Setup Module: Initial SEO Tools Setup	YES	SEO REP	X	X	Migrated Merged Updated
			Module: Profiles Setup	YES	SEO REP	X	X	Migrated Merged Updated
			Your computer gear No documentation exists	NO	SEO REP			Migrated Merged Updated
			Getting to know LV & Org Chart Module: Joining the Team (module within the training plan) About LeadVenture	NO	SEO REP			Migrated Merged Updated
			SEO Team Structure and related teams, how we work together No documentation	NO	SEO REP			Migrated Merged Updated
			Job Descriptions Unable to locate for SEO	NO	SEO REP			Migrated Merged Updated
			Objectives and Key Results for our customers no documentation	NO	SEO REP			Migrated Merged Updated
			Monthly, weekly, daily workflow no documentation	NO	SEO REP			Migrated Merged Updated
			Communication expectations Module: Profiles Setup (in Microsoft Teams section about Teams Etiquette)	yes	SEO REP	X	X	Migrated Merged Updated
			Escalation best practices no documentation	NO	SEO REP			Migrated Merged Updated
📁 Team Lead
			33%, 66%, and 100% Spot Checks	YES	TEAM LEAD	X	X	Migrated Merged Updated
			Katie’s Vacation Cheat Sheet	YES	TEAM LEAD	X	X	Migrated Merged Updated
			Call Training	YES	TEAM LEAD SEO REP	X	X	Migrated Merged Updated
		📁 New Month Prep
			/wiki/spaces/DMSRV/pages/3935109121	YES	TEAM LEAD	X	X	Migrated Merged Updated
			New Monthly Sheet Creation no documentation	NO	TEAM LEAD			Migrated Merged Updated
📁 Manager
			New hire form: Additional IT setup notes to include	YES	TEAM LEAD	X	X	Migrated Merged Updated
			Support Queue: How to Use	YES	TEAM LEAD	X	X	Migrated Merged Updated

Note: Editing this page has been restricted to Senior Reps and Team Leads. This will help to minimize errors on this page as well as to maintain consistent formatting.

To Do

Split SEO Optimization Plan from Content Writing Plan.
- The Campaign plan has been used as both. It is not both.
Implement way to track website optimization Phase change
Implement template for creating/ tracking website optimization plan (IRV has a good template)
Can we migrate Youtube completely to Juniper until we are able to kill it off completely in packaging migrations?
Implement Peer review procedures

Table Definitions

📁Setup

📁 Customer Work

📁 On-Site

📁 Initial Website Optimization

📁 Initial Optimization Plan - Creation

📁 Initial Optimization Plan - Implementation (Expectations, pace, monthly flow, etc…)

📁 Advanced Website Optimization

> 📁 Month 3+

📁 Monthly Recurring Tasks

📁 Poor Campaign Performance Correction

📁 Reset Tasks

📁 Content Writing Production

📁 Youtube

📁 Reputation Management

📁 Directory Listings

📁 Reporting

📁 Additional Rep Tasks

📁 Portfolio Monitoring & Analysis

📁 Work Planning

📁Department Processes

📁 Meetings

📁 SOP & Process Creation

📁Joining the TeamJoining the Team

📁 Team Lead

📁 New Month Prep

📁 Manager

To Do