Creating a Content Request

Owned by Mia Lupo (Deactivated)
Last updated: Aug 25, 2023 by Grant Gooch
14 min read

This SOP is a work in progress. If you notice anything that is out of date, could be more clear or could be more efficient please update the SOP or add a comment to start a conversation.

Purpose

Long-form content produces reader engagement and SEO value. We request long-form content from content writers a month in advance so that content is ready to be posted every month.

Procedure

Inputs:

  • New Month.

  • Client is either a Gold, Platinum, Silver 2022, Gold 2022, Platinum 2022, Essentials Basic (ARI Only), Essentials Pro (ARI Only), Pro (ARI Only), or Premium (ARI Only) client.

  • Client needs long-form content for the following month.

 

You’ll perform keyword research to select your content focus(es).

  • Use SEO Monitor to find the best keyword topic(s) to focus on for the following month.

Good example: Lawn mower keywords have high search volume and are in season, so you select “Lawn Mowers” as your next month’s keyword focus.

You’ll need to ensure you are not requesting duplicate content that has already been written for the dealer.

  • Navigate to the Content History tab of the client sheet and look for content that has been written and posted previously for your proposed focus. You’ll want to make sure first that the type of content you are proposing has not already been posted on the destination page, then also that your keyword focus is not the same as past written content.

Go to the Content Trello Board and navigate to the Templates list on the left-hand side.

ARI

Dealer Spike

 

Find your dealer’s template card in the Client Cards column. The dealer’s template card should never be moved. Reps will make a copy of their dealer template card in the appropriate month’s request column. Please copy the member(s), label(s), and attachment(s) as well. Do not copy any comments that may be on the template card.

 

Based on the content piece(s) you need written for the month, select the correct content request template.

These templates are only to be used for the following older SEO packages: Gold, Platinum, Essentials (ARI Only), Essentials Pro (ARI Only), Pro (ARI Only), and Premium (ARI Only).

Custom Pages are most common for Essentials & Essentials Pro clients, but can be requested for any dealer that is NOT on a new 2022 SEO package and is receiving a service page or a dealer-requested custom page. The new 2022 packages will use a different template when requesting service/parts/about us/local custom pages. DS packages will very rarely/never need custom page content requested, so there is no custom page request template created on the DS Content Staging board but the ARI template can be used if needed.

Outputs:

  • A completed content request in the correct Trello board for the content team to start writing.

FAQs