Google Analytics Setup
- Francisco Castro (Deactivated)
- Pablo Ponce
This SOP is a work in progress. If you notice anything that is out of date, could be more clear or could be more efficient please update the SOP or add a comment to start a conversation.
Purpose
Setting up a client property and view in Google Analytics to start the setup of tracking tools when a client is added to the Initial Setup column of the First Month Tasks board.
Procedure
Inputs:
After creating and/or locating the client sheet for a new client in the Initial Setup column of the FMT board we’ll start configuring tracking tools starting with Google Analytics.
For ARI clients new properties will be created with the sem@arinet.com Google account, for DS the seo@dealerspike.com Google account will be used.
Go to Google Analytics and enable the admin view by clicking on Admin in the bottom left corner, this enables this 3 column-view to start creating new properties.
To create a new property we’ll have to select the first available GA account depending on the brand.
For Dealer Spike:
Select the first available “Dealer Spike Part ##” account with less than 2000 properties. (Currently, we are using the “Dealer Spike Part 1” account)
For ARI:
Select the first available “ARI SEM Analytics #” account with less than 2000 properties (Currently, we are using the “ARI SEM Analytics” account)
Click on the “+ Create a Property” button to start the property setup wizard
Enter the dealer’s name in the Property Name box
Click on the Show Advanced Options button near the bottom of the setup window.
Enable the Create a Universal Analytics property slider
Add their domain in the Website URL box
Check the option to Create a Universal Analytics property only and click on Next
Pick the dealer’s main industry (usually “Autos & Vehicles”) and finally click on create at the bottom.
In the View column, we’ll update 4 things: View’s name, Goals, Filters, and Attribution Models
By default when creating a new property GA gives it the “All Website Data” name, to change this navigate to the View column and click on the first option View Settings.
In View settings update the All Website Data in the View Name box. Navigate to the bottom and click on Save to update the view’s name.
Goals are imported directly to the view through a URL saved as a bookmark in the seo@dealerspike.com and sem@arinet.com. Each agency has its own list of goals:
For DS
For ARI
Clicking on this bookmark opens up the Configuration Import where we’ll select the view where we’re importing goals. Select the view and click on Create at the bottom of this page to import new goals to that view.
Our filters are made to exclude our company traffic on dealers' websites through our IP. We create two of them in the Filters section of the View Configuration.
In the Filters click on the +Add Filter red button to create a new filter.
Name this filter Tools and select the following:
Exclude
traffic from the IP addresses
that are equal to
Add this IP address: 100.42.24.100
Click on save.
Add a new filter named Office IP and select the same options from the previous filter
Exclude
traffic from the IP addresses
that are equal to
add this IP Address: 64.122.242.10
Click on save.
Our last step in setting up a GA View is adding an attribution model. To do this go to Multi-Channel Funnel Settings and add a new attribution model with red button in the top. Set it up as follows:
For Model Name we’ll use Time Decay
In Baseline Model select Time Decay.
Set half-life of decay of 30 days.
Activate the Lookback Window and set it 60 days prior to conversion.
Click on save to add this attribution model to the view.
With that finished setting up a new Google Analytics property and view.
Outputs:
With this configuration, we have a property ready to start receiving customer data as soon as we add tracking for it on the client's site.
FAQs