New SEO Packages Breakdown (COPY)
- Kyle Sharrer
Legend
Green Highlighted Cells: New or significantly updated features.
Light Grey Highlighted Cells: Only pertain to OLD SEO packages and not new 0822 package versions.
| CURRENT SEO Packages (0822 version) | OLD SEO Packages | |||||
DS/ARI - Package Mapping | Silver | Gold | Platinum | A LA Cart Options | Silver | Gold | Platinum |
On-site Optimization |
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Homepage | x | x | x |
| x | x | x |
Top Pages Optimization | x | x | x |
| x | x | x |
Internal Link Structure | x | x | x |
| x | x | x |
About Page Optimization & Custom Content | x | x | x |
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Parts Page Optimization & Custom Content | x | x | x |
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Service Page Optimization & Custom Content | x | x | x |
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Spam Link Monitoring & Clean-up, Redirects | x | x | x |
| x | x | x |
Monthly Site Optimization | x | x | x |
| x | x | x |
Local Business Listing Optimization |
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Basic Listing Optimization(~Google, Apple, Waze, +/-) |
| x | x |
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| x | x |
NAP Citations Management |
| x | x |
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| x | x |
Google Business Profile Page Optimization |
| x | x |
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| x |
GBP Posts (Manual Posting) |
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| 1/(mo) |
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Content Creation |
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Category Page Creation & Optimization OR Blog | 1/mo/either | 2/mo/either | 2/mo/either | $199/month |
| 1/mo/either | 2/mo/either |
Region/Local Page Creation & Optimization |
| 2 (one-time) | 4 (one-time) | $199/one-time |
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Youtube (Old Packages Only) |
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| x |
Reputation Management |
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On-site Review Capture & Feed |
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| x | $299/month (TBD) |
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| x |
Review Solicitation (Email & Text - dms integration) |
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| x | $299/month (TBD) |
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| x |
Reviews Management Dashboard |
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| x |
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Managed Review Response |
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| x |
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Tracking & Reporting |
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GMB Insights Reporting |
| x | x |
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Keyword Research & Planning | x | x | x |
| x | x | x |
Google Search Console | x | x | x |
| x | x | x |
Google Analytics | x | x | x |
| x | x | x |
UTM Tracking Implementation | x | x | x |
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New Features Definition
Local Page - A location-based landing page that outlines the dealership’s inventory and services to a specific target area (outside their hometown).
GBP Posting - Optimized monthly posts for the dealership’s Google Business Profile.
Google Business Profile - Essential business information that is displayed in search results.
Review Response - Responding to customer reviews left on the website or GBP.
Top Pages - Webpages that are linked from the homepage.
Internal Link Structure - A network of interlinked webpages on a site to help a user navigate to different, filtered inventory.
NAP Citation - A mention of a business's Name, Address, and Phone number in an online directory.
Custom Content - Longform content that is customized to the dealership’s inventory and services.
UTM Tracking Implementation - Urchin Tracking Module: tags that are added to the end of webpage URLs to allow for tracking site visitor information.
Spam Link - Backlinks that are linked to pages of a website that irrelevant or from non-credible sources.