Google Rate Card

The Google Rate Card allows us to see what advertisers are spending on their SEM campaigns in a certain geographic location within a specific industry. The tool is a good indicator as to how much a client should be spending within SEM in order to even compete in their area and to be successful. Google will update this data each quarter depending on the season so that the information is as updated as possible. 

How To Use The Rate Card:

1. Access the Google Rate Card through the SEM Chrome Profile.
2. Enter the country that your client is located in (United States or Canada).
3. Enter the state that your client is located in.
4. Enter the geographic areas that your SEM campaign is currently targeting or areas that the client wants to target. 
5. Enter any desired zipcodes of the geographic areas to get more specific, if necessary. 
6. Enter the management fee % that gets taken out of the client's budget each month. If the client is 100% co-op or mostly co-op, don't select one. 
7. Enter the category of products that your client sells:
   1. Business & Industrial
   2. Home & Garden
   3. Vehicles
8. Enter the subcategory of products that your client sells: 
   1. Agriculture
   2. Boats & Watercraft
   3. Motor Vehicles
   4. Shipping & Packing
   5. Yard, Garden & Patio
   6. Others
9. Enter the second subcategory of products that your client sells: 
   1. Agricultural Equipment
   2. Campers & RVs
   3. Cars & Trucks
   4. Commercial Vehicles
   5. Fencing
   6. Freighting
   7. Mailboxes
   8. Motorcycles
   9. Off-Road Vehicles
   10. Outdoor Cooking Equipment
   11. Pest & Weed Control
   12. Speedboats & Motorboats
   13. Swimming Pools & Spas
   14. Yard & Garden Equipment & Supplies
   15. Others
10. Enter the third subcategory of products that your clients sells: 
    1. 4WD
    2. ATVs
    3. BBQs & Grills
    4. Cargo Trucks & Trailers
    5. Convertibles
    6. Coupes
    7. Crossovers
    8. Farm Tractors
    9. Hatchbacks
    10. Hybrid & Alternative Vehicles
    11. Lawn Mowers & Grass Cutting
    12. Luxury Cars
    13. Microcars & City Cars
    14. Motorohomes
    15. Pick-Up Trucks
    16. SUVs
    17. Sedans
    18. Sports Cars
    19. Trucking
    20. Vans & Minivans 
    21. Others
11. Focus on the following module's results: 
    
    

The results also break down the budget between search, display and video campaigns. If needed, you can send the client a screenshot of the module above to show them what other advertisers are paying for SEM on the lower, medium and higher ends. 

*Please note that if there is an "Only" option to make the selection easier.