Ninja Cat: Monitoring Budgets

Throughout the month, one of the main responsibilities of an SEM rep is to monitor the budgets of each of their accounts to make sure that their spends reach their full budgets each month. This requires multiple budget checks throughout the month and changes to the accounts to keep the spend on track. The reps utilize Ninja Cat to accomplish this.

Setting Up the Budgets in Ninja Cat: 

1. Open up the client's Ninja Cat account. 
2. Click "Settings". 
3. Click "Advanced".
4. Enter the clients ACTUAL MONTHLY SPEND in the "Budget" section under "Target Monthly Budget".
5. Enter a 5% and 10% margin in the "Budget Warning Thresholds". 
6. Save your changes.

Setting Up the KPIs in Ninja Cat:

1. Open up the client's Ninja Cat account. 
2. Under the "KPIs" section, select "Add KPI".
3. Enter the clients ACTUAL MONTHLY SPEND in the "KPI Target Value".
4. Enter a 5% and 10% margin in the alert and warning thresholds under the "Notification" section. 
5. Save your changes.

Viewing the Budgets in Ninja Cat:

1. To monitor you clients' budgets, open up Ninja Cat.
2. Click the "Monitoring" tab then click the "Budgets" tab.
3. Search for your account or filter accounts by tags. 

OR

1. Open up Ninja Cat.
2. Click the "Monitoring" tab then click the "KPIs" tab.
3. CTRL - F to find your account. 
4. Click on the bar. 

• The line graph shows you how your account has spent throughout the month in comparison to the Target Spend. 
• "Daily Spend To Reach Target" tells you how much your account should spend each day to reach the target. 
• Analyzing these numbers will give you an idea of what kind of changes you should make in your accounts to make sure that the spend stays on track.