Welcome to the LV SEM Confluence Space! In this area, you'll discover a comprehensive overview of the entire customer journey within our department. Additionally, you'll find links to our tools, training programs, and a variety of other departmental resources. Please note that this is an ongoing project, and further development and refinement of the content may take some time.

Digital Marketing Department Breakdown

(Click the above link to see a breakdown of leadership roles, department breakdowns, and more for all of Digital Marketing)

Department Sheets

Department Tools

Google Ads
Google Analytics
Google Tag Manager
Google Support
Google Trends
Facebook Ads
Fluency
Trello
ARI Ninja Cat
Swydo (for older package reports)
- Must be logged into the sem@arinet.com Chrome profile
LMS365 (SEM Courses)

Department Resources/Training

Dynamic Remarketing (LMS365 course)
How to Set Up Google Ads (LMS365 course)
How to Set Up Facebook Ads
Adding New Accounts on Fluency
Facebook Dynamic Remarketing (LMS365 course)
SEM Central Hub Spot
AdGroup Planner

ARI SEM Project Life Cycle

Refer to the table of contents below to navigate to the tool, document, or other resource you may need in order to best serve your client, no matter what phase of the ARI SEM Project Life Cycle they're in.

1. Onboarding (LV SEM)

Here you'll find the tools, documents, and other resources used by the Dealer Spike SEM Department to onboard new clients.

2. Set-Up (LV SEM)

In this section, you'll discover the tools, training, and resources utilized by both the LV SEM and Juniper teams to facilitate the setup of LV SEM campaigns for new clients.

3. Maintenance (LV SEM)

Here you'll find the tools, training, and other resources used by the ARI SEM Team to perform routine monthly tasks, as well as advanced one-off tasks

4. Reporting (LV SEM)

Here you'll find the documents, tools, and training required by the ARI SEM and Juniper teams to generate monthly reports, and once implemented for the ARI SEM team, 6-Month and Year-Over-Year reports as well.

5. Offboarding (LV SEM)

When the unthinkable happens, and a client wants to cancel their ARI Digital Marketing Services, or even their website entirely, there is an escalation pathway that must be followed. We Want to retain any and all clients that we can, so make sure you're doing your due diligence to hear your clients' concerns and address them appropriately.

General Information

Here, you'll find some broad, department-wide information we'd like you to keep handy. All information related to Fluency, Co-Oping, really any resource any Dealer Spike SEM team member might need to complete their monthly work, or just brush up on some basic information.

Click here for General Information resources

General Information Resources

SEM Department Login Credentials

Fluency: Activating Budget Management
Fluency: Adding Multiple Locations to Your Account
Fluency: Adding New Accounts
Fluency: Budget Bias Strategies
Fluency: Creating and Using XLAT Tags
Fluency: Creating a New Budget
Fluency: Launching a New Account
Fluency: Underspend Protection

New Around Here?

We LOVE our new hires! Here, you'll find the training materials, tools, and resources needed to set you up for success as a member of the ARI SEM Team. Welcome!

Click here for New Hire Training resources

New Hire Training Resources

ARI SEM Contacts
- Account Managers / Customer Success Team = Per Dahleen
- Accounting = Annette Stoffel
- Website Support = Look up the Website Manager in the CRM and reach out to them
- Website Updates = updates@arinet.com
ARI: Introduction to the CRM (training needed)
ARI: Introduction to the CMS (training needed)
What is SEM? (LMS365 course)
SEM Introduction, Part I (LMS365 course)
SEM Account Maintenance (LMS365 course)
Other SEM Account Info (LMS365 course)

Looking for something else? Click here to navigate back to the SEM (Search Engine Marketing) home page on Confluence!

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