Dealer Spike (SEM)

Owned by
Theresa Gallagher (Deactivated)
Jul 10, 2020
2 min read

Welcome to the Dealer Spike SEM space on Confluence! Here you'll find an overview of the complete customer journey through our department, along with links to our tools, trainings, and various other department resources. Let's dive right in!


Digital Marketing Department Breakdown

(Click the above link to see a breakdown of leadership roles, department breakdowns, and more for all of Digital Marketing)


Department Sheets

Department Tools

Department Resources/Training

Dealer Spike SEM Project Life Cycle


Refer to the table of contents below to navigate to the tool, document, or other resource you may need in order to best serve your client, no matter what phase of the Dealer Spike SEM Project Life Cycle they're in.

1. Onboarding (DS SEM)

Here you'll find the tools, documents, and other resources used by the Dealer Spike SEM Department to onboard new clients.

2. Set-Up (DS SEM)

Here you'll find the tools, training, and resources used by the Dealer Spike SEM and Juniper teams in order to set up an SEM campaign for new clients.

3. Maintenance (DS SEM)

Here you'll find the tools, training, and other resources used by the Dealer Spike SEM Team to perform routine monthly tasks, as well as advanced one-off tasks

4. Reporting (DS SEM)

Here you'll find the documents, tools, and training required by the Dealer Spike SEM and Juniper teams to generate monthly reports, and once implemented for the SEM team, 6-Month, and Year-Over-Year reports.

5. Offboarding (DS SEM)

When the unthinkable happens, and a client wants to cancel their Digital Marketing Services, or even their website entirely, there is an escalation pathway that must be followed. We Want to retain any and all clients that we can, so make sure you're doing your due diligence to hear your clients' concerns and address them appropriately.


General Information

Here, you'll find some broad, department-wide information we'd like you to keep handy. All information related to Fluency, Co-Oping, really any resource any Dealer Spike SEM team member might need to complete their monthly work, or just brush up on some basic information.


New Around Here?

We LOVE our new hires! Here, you'll find the training materials, tools, and resources needed to set you up for success as a member of the Dealer Spike SEM Team. Welcome!


 Click here for New Hire Training resources

New Hire Training Resources

Start with SEM Introduction Part I, and don't stop until you're an expert! Each LMS365 course contains a series of instruction videos, examples of work, and the information you'll need to guide you through the Dealer Spike approach to SEM. Read carefully and ask questions, because the training here will make sure you deliver superior results for your clients.


Looking for something else? Click here to navigate back to the SEM (Search Engine Marketing) home page on Confluence!