The following emails templates serve as a starting point when emailing clients regarding various situations.

New Live Account Email:

Hello (Insert name),

This is ___ with the Dealer Spike SEM Department. I wanted to let you know we have your AdWords campaign set up, and have set it live. Your ads will now start to show on Google. We are excited to see your account perform and start driving traffic to your website!

SEM ONLY As a reminder, we will put together a monthly report for you at the beginning of each month, with the last month's campaign results. You will receive this in an email sent on the 5th of the month. In the email there will be a link to your report, and a link to schedule a reporting call with us. To schedule a call, follow the link and pick a time that works best for you. We will give you a call at that time to go over your report.

SEM/SEO As a reminder, we will put together a monthly report for you at the beginning of each month, with the last month's campaign results. You will receive this in an email sent on the 5th of the month. In the email there will be a link to both your SEO and SEM reports, and a link to schedule a reporting call with us. To schedule a call, follow the link and pick a time that works best for you. We will give you a call at that time, and we can go over both your SEO and SEM reports.

If you haven’t already, please grant access to seo@dealerspike.com to your Google My Business profile so that we can link with your SEM campaigns. You may also find a request for this permission sent to the email that belongs to the GMB profile.

If you have any questions throughout the month, please feel free to reach out to me at any time.

Sincerely,

(Insert Your Name)

Account Live Email To Accounting:

Hi,

(Insert Dealer’s Name) has been set live. IF PRO-RATING They will be pro-rating their budget for the remainder of the month. They should be charged (Insert Daily Budget x # of Days Left In The Month Including The Day It Went Live).

IF CO-OPING Will you please add an itemized list to (Insert Dealer’s Name) invoice for co-op moving forward:

(Insert Itemized List)

Thanks,

(Insert Your Name)

CC the following people on the email to accounting:

New SEM Rep Email:

Hi (Insert Name),

I just wanted to reach out to you and let you know that I will be taking over for (Insert Previous Rep) as your new SEM rep. Please feel free to contact me if you have any questions or need any changes to be made on your SEM campaign and I will be happy to help.

IF THEY ARE GETTING A REPORT: As a reminder, you will receive an email on the 5th with a link to your report and a link to schedule a call to go over your report.

I am looking forward to working with you!

Best,
(Insert Your Name)

Display/FB/DR Ad Approval Email:

Good Morning [Insert Dealer Name],

Attached please find the Facebook ads created for [Insert Dealer Name]. Can you please review and reply with your approval or feedback.

*Ads not approved within 3 business days will be set live, regardless of feedback. Changes can be coordinated with your account manager after the account has gone live.

[If applicable]

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In addition, we still have not received access to your Facebook Business Manager page. Please review the guide attached and let us know if you have any questions.

Thanks,
(Insert Your Name)

New FB/Display Ad Update Email:

Hi (Insert Name),

I wanted to check in with you and see if you were interested in updating your (Insert Facebook and/or Display Ads) next month. If so, let me know if there is anything you would like to focus on such as a specific model, vehicle type, sales event, or an in-store event.

I will get our designers working on these new ads so that we can get them up and running on the first of the month.

Let me know what you think!

Thanks,
(Insert Your Name)

Rescheduling Email:

Hi (Insert Name),

I’m sorry I missed you today! Below is a link to reschedule a call to go over your ______ SEM report.

(Insert Calendly Link)

I’m looking forward to hearing from you!

Best,
(Insert Your Name)

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