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Β Purpose & Definitions

Purpose

Table Definitions

Ready: Is the row ready to be used by the SEO team? YES NO

Role: SEO REP, TEAM LEAD, JUNIPER(get more specific with Juniper sub-teams) list the roles that this SOP is relevant to.

Β To Do
  • Write page purpose.
  • Complete table descriptions
  • Add and organize all seo tasks to the page
  • Incorporate version tracking
  • Incorporate training materials here or build from this list to create modules while minimizing content duplication
  • Systematize/project plan & manage completion and maintenance of this page.

Procedure

Ready

Role

ARI

DS

ND

TCS

Migration Notes

πŸ“Setup

Client Sheet Creation

YES

JUNIPER

X

X

  • Migrated
  • Merged
  • Updated

Google Search Console Setup

YES

JUNIPER

X

X

  • Migrated
  • Merged
  • Updated

/wiki/spaces/DMSRV/pages/4501962762

YES

JUNIPER

X

  • Migrated
  • Merged
  • Updated

Sitemap Updates

YES

JUNIPER

X

X

  • Migrated
  • Merged
  • Updated

Sitemaps (Generate & Submit) (DS)

YES

JUNIPER

X

X

  • Migrated
  • Merged
  • Updated

Reputation Management New Client Setup

YES

JUNIPER

X

X

  • Migrated
  • Merged
  • Updated

Yext: First Month Setup Tasks

YES

JUNIPER

X

X

  • Migrated
  • Merged
  • Updated

/wiki/spaces/DMSRV/pages/4501962766

YES

JUNIPER

X

X

  • Migrated
  • Merged
  • Updated

/wiki/spaces/DMSRV/pages/4575232145

YES

JUNIPER

X

X

  • Migrated
  • Merged
  • Updated

How To: Set Up a Ninja Cat Account

YES

JUNIPER

X

X

  • Migrated
  • Merged
  • Updated

πŸ“ Customer Work

πŸ“ On-Site

πŸ“ Initial Website Optimization

πŸ“ Initial Optimization Plan - Creation

Building Initial Keyword List

YES

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

Grouping Keywords with Sheets

YES

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

πŸ“ Initial Optimization Plan - Implementation (Expectations, pace, monthly flow, etc…)

SEO First Month Optimization Checklist (Latest Version)

YES

SEO REP JUNIPER

X

X

  • Migrated
  • Merged
  • Updated

SEO Second Month Internal Link Structure

YES

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

Updating New & Pre-Owned Links in the Showroom (DS)

YES

SEO REP

X

  • Migrated
  • Merged
  • Updated

How To: 7-Month SEO Campaign Plan

YES

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

How To: SEO On-Site Optimization (latest version)

YES

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

Record work that has been completed

How To: SEO On-Site Optimization (section about how to record completed work)

YES

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

Review next steps of Optimization plan for continued accuracy

  • no documentation

NO

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

Update client sheet for reporting

/wiki/spaces/DMS/pages/4088496145

YES

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

Completing the Initial Website Optimization Plan (Noting Phase transition in client sheet)

NO

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

πŸ“ Advanced Website Optimization

Advanced Tasks

YES

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

ARI Canonical Go-Forward Process

YES

SEO REP

X

  • Migrated
  • Merged
  • Updated

GSC Manual Inspect URL Process

YES

SEO REP JUNIPER

X

X

  • Migrated
  • Merged
  • Updated

Backlink Scan Process

YES

SEO REP JUNIPER

X

X

  • Migrated
  • Merged
  • Updated

Keyword Cannibalization

YES

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

How To: Optimize Non-Inventory List Pages

YES

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

Sitemap Updates

YES

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

How to View Google Analytics 4 Accounts

YES

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

Digital Marketing Co-Op Information

YES

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

> πŸ“ Month 3+

Monthly Keyword List Maintenance

YES

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

SEF URL Basics

SEF URL Clean up (LMS course)

YES

SEO REP

X

  • Migrated
  • Merged
  • Updated

πŸ“ Monthly Recurring Tasks

Checking & Making QA corrections

YES

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

πŸ“ Poor Campaign Performance Correction

How to audit a page for poor performance

  • No documentation

NO

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

Escalating if path is not clear

  • No documentation

NO

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

πŸ“ Reset Tasks

/wiki/spaces/DMSRV/pages/4569268225

YES

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

πŸ“ Content Writing Production

/wiki/spaces/DMSRV/pages/3972694017

Content Request Format and Submission Breakdown

YES

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

/wiki/spaces/DMSRV/pages/3941793816

YES

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

Content Request Process

- Issues Corrections

YES

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

Content Issues Breakdown

/wiki/spaces/DMSRV/pages/3941793816

  • In FAQ section of Creating a Content Request SOP

YES

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

QA Corrections

YES

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

πŸ“ Youtube

YouTube Video Assignments (LMS Course)

YouTube Requests

  • Module in Training Tracker

YES

JUNIPER SEO REP

X

X

  • Migrated
  • Merged
  • Updated

/wiki/spaces/DMSRV/pages/4576215057

YES

JUNIPER

X

X

  • Migrated
  • Merged
  • Updated

πŸ“ Reputation Management

Reputation Management - New Client Setup

YES

JUNIPER SEO REP

X

X

  • Migrated
  • Merged
  • Updated

πŸ“ Directory Listings

Yext Monthly Work

YES

JUNIPER

X

X

  • Migrated
  • Merged
  • Updated

πŸ“ Reporting

Creating a Monthly Report

YES

JUNIPER

X

X

  • Migrated
  • Merged
  • Updated

Creating a First Month Report

YES

JUNIPER

X

X

  • Migrated
  • Merged
  • Updated

/wiki/spaces/DMSRV/pages/3925344517

NO

JUNIPER

X

X

  • Migrated
  • Merged
  • Updated

/wiki/spaces/DMSRV/pages/3925344527

YES

JUNIPER

X

X

  • Migrated
  • Merged
  • Updated

πŸ“ Additional Rep Tasks

πŸ“ Portfolio Monitoring & Analysis

Tracking your customers performance

  • no documentation

NO

X

X

  • Migrated
  • Merged
  • Updated

Identifying Best Performers & Building success stories

  • no documentation

NO

  • Migrated
  • Merged
  • Updated

πŸ“ Work Planning

SEO Monthly Calendar & Workflows

YES

SEO REP TEAM LEAD

X

X

  • Migrated
  • Merged
  • Updated

/wiki/spaces/ASUP/pages/4139974837 (Auction123 - Support - maybe can use to format SEO relevant SOP)

NO

SEO REP TEAM LEAD

X

X

  • Migrated
  • Merged
  • Updated

SEO & SEM Late-to-Work & Unexpected Absence Procedure (ARI) (outdated)

/wiki/spaces/DMSRV/pages/3925344717 (ARI)

NO

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

πŸ“Department Processes

πŸ“ Meetings

Daily Standup

  • No documentation

NO

X

X

  • Migrated
  • Merged
  • Updated

1-on-1: Leader and Team members

YES

TEAM LEADSEO REP

X

X

  • Migrated
  • Merged
  • Updated

Bi-Monthly Team Leader/Member Meetings (ARI)

NO

TEAM LEAD SEO REP

X

X

  • Migrated
  • Merged
  • Updated

πŸ“ SOP & Process Creation

/wiki/spaces/DMSRV/pages/3927245012

YES?

SEO REPTEAM LEAD

X

X

  • Migrated
  • Merged
  • Updated

How to use the SOP index

  • no documentation

NO

SEO REP

  • Migrated
  • Merged
  • Updated

How to suggest SOP revisions

  • no documentation

NO

SEO REPTEAM LEAD

  • Migrated
  • Merged
  • Updated

How to monitor SOP comments

  • no documentation

NO

TEAM LEAD

  • Migrated
  • Merged
  • Updated

How to suggest new SOPs be written

  • no documentation

NO

SEO REPTEAM LEAD

  • Migrated
  • Merged
  • Updated

How to choose new SOPs to be written

  • no documentation

NO

TEAM LEAD

  • Migrated
  • Merged
  • Updated

How to add a new SOP to SEO SOPs

  • no documentation

NO

TEAM LEAD

  • Migrated
  • Merged
  • Updated

How to assign an SOP to be written

  • no documentation

NO

TEAM LEAD

  • Migrated
  • Merged
  • Updated

How to Review SOPs

/wiki/spaces/DMSRV/pages/3929407493

YES

TEAM LEAD

X

X

  • Migrated
  • Merged
  • Updated

/wiki/spaces/DMSRV/pages/3931930851

YES

TEAM LEAD

X

X

  • Migrated
  • Merged
  • Updated

/wiki/spaces/DMSRV/pages/3927015639

YES

SEO REP TEAM LEAD

X

X

  • Migrated
  • Merged
  • Updated

/wiki/spaces/DMSRV/pages/3932323855

YES

TEAM LEAD

X

X

  • Migrated
  • Merged
  • Updated

πŸ“Joining the TeamJoining the Team

Module: Initial Organizational Tools Setup

Module: Initial SEO Tools Setup

YES

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

Module: Profiles Setup

YES

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

Your computer gear

  • No documentation exists

NO

SEO REP

  • Migrated
  • Merged
  • Updated

Getting to know LV & Org Chart

Module: Joining the Team (module within the training plan)

About LeadVenture

NO

SEO REP

  • Migrated
  • Merged
  • Updated

SEO Team Structure and related teams, how we work together

  • No documentation

NO

SEO REP

  • Migrated
  • Merged
  • Updated

Job Descriptions

  • Unable to locate for SEO

NO

SEO REP

  • Migrated
  • Merged
  • Updated

Objectives and Key Results for our customers

  • no documentation

NO

SEO REP

  • Migrated
  • Merged
  • Updated

Monthly, weekly, daily workflow

  • no documentation

NO

SEO REP

  • Migrated
  • Merged
  • Updated

Communication expectations

Module: Profiles Setup (in Microsoft Teams section about Teams Etiquette)

yes

SEO REP

X

X

  • Migrated
  • Merged
  • Updated

Escalation best practices

  • no documentation

NO

SEO REP

  • Migrated
  • Merged
  • Updated

πŸ“ Team Lead

33%, 66%, and 100% Spot Checks

YES

TEAM LEAD

X

X

  • Migrated
  • Merged
  • Updated

Katie’s Vacation Cheat Sheet

YES

TEAM LEAD

X

X

  • Migrated
  • Merged
  • Updated

Call Training

YES

TEAM LEAD SEO REP

X

X

  • Migrated
  • Merged
  • Updated

πŸ“ New Month Prep

/wiki/spaces/DMSRV/pages/3935109121

YES

TEAM LEAD

X

X

  • Migrated
  • Merged
  • Updated

New Monthly Sheet Creation

  • no documentation

NO

TEAM LEAD

  • Migrated
  • Merged
  • Updated

πŸ“ Manager

New hire form: Additional IT setup notes to include

YES

TEAM LEAD

X

X

  • Migrated
  • Merged
  • Updated

Support Queue: How to Use

YES

TEAM LEAD

X

X

  • Migrated
  • Merged
  • Updated

Note: Editing this page has been restricted to Senior Reps and Team Leads. This will help to minimize errors on this page as well as to maintain consistent formatting.

To Do

  • Split SEO Optimization Plan from Content Writing Plan.

    • The Campaign plan has been used as both. It is not both.

  • Implement way to track website optimization Phase change

  • Implement template for creating/ tracking website optimization plan (IRV has a good template)

  • Can we migrate Youtube completely to Juniper until we are able to kill it off completely in packaging migrations?

  • Implement Peer review procedures

  • No labels

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