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Follow these modules in order to complete the training process for becoming a productive and high-functioning SEO Specialist.
Training Schedule
Week 1
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Module: New Hire Setup
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Module: Introduction to SEO
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Week 2
Module: How to Use Keywords
Module: On-Site Optimization
Module: Link Structure
Practice
Work with 1 Senior Rep to complete 10 SRPs optimizations
Getting real time feedback after each page is completed
Practice
Work with multiple team members to complete 3 SRPs per Rep
Getting feedback after each Reps 3 pages are completed
Week 3
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Module Purpose
The purpose of this module is to teach new employees about LeadVenture and help them form connections with Leadership personnel.
Module Guide
This module is self-guided. You will learn how SEO fits within the company by reviewing course materials, as well as discover who key people are within the SEO team. Reach out to the Trainer with any questions.
New Hire Information
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Send the following information to the Digital Marketing Operations Coordinator when a new hire is brought on:
Start Date
Name
Position
Manager
Company
Email Address
Country
LeadVenture SEO Team
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PurposeThe purpose of this module is to teach new employees about LeadVenture and help them form connections with Leadership personnel. Module GuideThis module is self-guided. You will learn how SEO fits within the company by reviewing course materials, as well as discover who key people are within the SEO team. Reach out to the Trainer with any questions. New Hire Information
Send the following information to the Digital Marketing Operations Coordinator when a new hire is brought on:
LeadVenture SEO TeamAs you join the team, there are key people to get in touch with or who will reach out to you: Use this list in order of role as your escalation path, meaning ask a senior rep, if they don’t know, escalate. Senior Reps:
Manager:
Director
You will work alongside these team members in various capacities, but they all can provide valuable insight and expertise in performing SEO. For any questions, feel welcome to reach out according to the chain of command. About the CompanyReview how SEO plays an integral role within LeadVenture:
Important Note While this LMS Course covers |
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Module PurposeThe purpose of this module is to help onboard new hires to the essential tools we use daily. Module GuideThis module is part self-guided, part Trainer-assisted. You will read the provided instructions for setting up your account within our tools and the Trainer will grant you access to any tools you can not set up yourself. LeadVenture Tools SetupThere are several initial and essential tools to set up for company organization. Please refer to the following instuctions for some of our major setups, which include LeadVenture Intranet, Passwordstate, ADP, VPN, SalesForce, Confluence, RingCentral, and Bonusly. SEO Tools SetupThere are several SEO team tools you need to set up initially in order to complete daily tasks for your client campaigns. These tools include AccuRanker, and Notepad++ (
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Module PurposeThe purpose of this module is to provide new employees with essential messaging tools, professional workplace etiquette tips, and valuable SEO news outlets. Module GuideThis module is part self-guided, part Trainer-assisted. You will review the following materials to become a high-functioning team member and set up/learn important tools for communication. The Trainer will assist with the setup for any tools that require login credentials/access. Once finished, notify the Trainer and move on to the next module. Tools SetupChrome, Outlook, and Teams SetupGoogle Chrome, Microsoft Outlook, and Microsoft Teams all play a vital role within our organization. In order to set up profiles for each platform, follow the course directions in the Profiles Setup module:
Remote Working Best Practices and EtiquetteWhen working remotely, you should display the following qualities and traits:
You represent LeadVenture in any form of communication, so developing proper work habits when working from home is important for being a high-functioning and productive team member. SEO News OutletsSearch engines are constantly adapting and refining their search parameters to meet user needs. That means SEO practices and strategies can change in a couple of months' time. Keeping up-to-date with the latest SEO news can help you stay ahead of the curve with major updates that affect the way we optimize our client websites. The best way to keep your finger on the pulse of SEO is to bookmark credible SEO news outlets. Checking these sources daily is a good habit to develop on your way to becoming a fully informed SEO Specialist.
There are more SEO news media out there that you can add to your bookmark bar. However, make sure they are a trustworthy source of information before you read any articles.
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Module PurposeThe purpose of this module is to help you learn the basic principles and concepts of SEO. Module GuideThis module is self-guided. If you need assistance, please contact the Trainer. Once you have finished the final exam, the Trainer will assign your next module.
The following readings are from external sources to aid in your understanding of holistic SEO; not just LeadVenture-specific. In these readings, you will learn:
What is SEO?Follow the What is SEO? module to learn about the basic concepts and principles of SEO for the entire industry:
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The following Standard Operating Procedures (SOPs) and meetings help aid your understanding of keyword research from internal documentation and virtual trainings. What SEO Looks Like at LeadVentureLearn how LeadVenture approaches SEO by learning platform-specific practices and methods:
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Demonstrate your understanding of SEO by completing the knowledge check below.
Knowledge Check: Semrush Fundamentals Exam
When you pass, send the URL of your certification to the Trainer.
You may have multiple attempts to pass the test, but there is a waiting period before each retake.
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You will need to work through the full course and pass the knowledge checks along the way. It is a fairly basic course that will cover the basics of SEO in a general way. This is meant to ensure you have a good foundation on which to build. Our most up-to-date SEO fundamentals guide. - SEO Fundamentals 2024
Expand on the knowledge you learned during this module by reviewing this additional reading.
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| title | Module: How to Use Keywords |
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Module PurposeThe purpose of this module is to aid your understanding of keywords and how to correctly identify, analyze, and incorporate them on-site. Module GuideThis module is part self-guided, part Trainer-assisted. You will read through the provided resources, as well as attend trainings to demonstrate how to put what you’ve learned into practice. Once you have displayed an understanding of how to perform and utilize keyword research, you will complete a knowledge test. The Trainer will then assign you a new module to complete.
The following readings are from external sources to aid in your understanding of holistic SEO; not just platform-specific. In these readings, you will learn:
Keywords & SEOFollow the How to Use Keywords module to learn the value of proper keyword research and analysis:
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The following Standard Operating Procedures (SOPs) and meetings help aid your understanding of keyword research from internal documentation and virtual trainings. Utilizing Keyword Research ToolsFollow the LeadVenture Keyword Research Process module to learn how to perform keyword research with the our tools:
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Demonstrate your understanding of keywords and keyword research by completing the knowledge checks below.
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to learn how to perform on-page optimization while also adhering to current best SEO practices. Module GuideThis module is part self-guided, part Trainer-assisted. You will |
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displayed an understanding of creating SEO content for all on-page elements, you will |
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Client Sheet Overview
The client sheet is hosted on the Google Sheets application and houses basic customer account information. It also acts as a shared workspace for digital marketing representatives to create, update, and modify spreadsheets to reflect campaign goals, objectives, and results.
There are several tabs on the client sheet that you need to be aware of in order to perform your work as an SEO Specialist. Continue reading on to learn about these tabs and their functions in our day-to-day workflow.
Client Sheet Tabs
Follow the Client Sheet Tabs module to learn which tabs SEO Specialists are involved with and the purpose of those tabs:
Module: Client Sheet Tabs
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| title | NEEDS UPDATE: Module: Trello: Content Requests |
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Module Purpose
The purpose of this module is to introduce you to the content request process in the Trello workspace to reach total fulfillment of our customer packages.
Module Guide
This module is part self-guided and part Trainer-assisted. You will review the following information and attend several trainings on how to navigate the SEO Content Staging board workspace, as well as how to request content for your clients.
The following information will outline:
What is a content request?
How much additional content does a customer receive?
What are the different types of content we can request?
What is the process for requesting content?
Content Request Process
Review the Content Request Process module to learn about the process of requesting additional content for clients based on their SEO package:
Module: Content Request Process
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complete a knowledge check. The Trainer will then assign you a new module to complete.
The following readings are from external sources to aid in your understanding of holistic SEO; not just platform-specific. In these readings, you will learn:
SEO ContentFollow the SEO Content module to learn about holistic SEO practices when it comes to optimizing on-page content:
The following Standard Operating Procedures (SOPs) and meetings help aid your understanding of keyword research from internal documentation and virtual trainings. LeadVenture On-Site OptimizationLearn how to post the optimized content you write on the LeadVenture platform by following the LeadVenture On-Site Optimization module. By learning the process for accessing the editable fields to add our content to, we can ensure the content appears on the client website:
Demonstrate your understanding of SEO content and on-site optimization by completing the knowledge checks below.
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Module PurposeThis module aims to show how to establish and maintain an optimized internal link structure. Module GuideThis module is part self-guided, part Trainer-assisted. You will read through the provided resources, as well as attend trainings to demonstrate how to put what you’ve learned into practice. Once you have displayed an understanding of proper link structure, you will complete a test. The Trainer will then assign you a new module to complete.
The following readings are from external sources to aid in your understanding of holistic SEO; not just platform-specific. In these readings, you will learn:
Internal LinkingLearn the process for creating an optimized internal link structure and the value it adds to a website by following the Internal Linking module:
The following Standard Operating Procedures (SOPs) and meetings help aid your understanding of keyword research from internal documentation and virtual trainings. LeadVenture Internal Link StructuresFollow the LeadVenture Link Structures module to learn how to plan and execute an internal link structure on the LeadVenture platform:
Demonstrate your understanding of optimized link structures by completing the knowledge checks below.
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Complete content requests for old packages - provided by SEO teammates and reviewed by the Trainer.
Complete content requests for new packages - provided by SEO teammates and reviewed by the Trainer.
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Module Purpose
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Expand on the knowledge you learned during this module by reviewing this additional reading.
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Onsite work practice.
Week 4
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Module PurposeThe purpose of this module is to aid your understanding of how to develop an SEO strategy for long-term organic growth within a 7-month campaign plan. Module GuideThis module is |
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. Review the resources to understand how to set campaign goals to use as a strategy for a customer website, then demonstrate your understanding by completing the knowledge check at the end of the module. Please reach out to the Trainer with any questions.
The following readings are from external sources to aid in your understanding of holistic SEO; not just platform-specific. SEO Campaign PlanningIn these readings, you will learn: |
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Follow the SEO Content module to learn about holistic SEO practices when it comes to optimizing on-page content:
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The following Standard Operating Procedures (SOPs) and meetings help aid your understanding of keyword research from internal documentation and virtual trainings.
LeadVenture On-Site Optimization
Learn how to post the optimized content you write on the LeadVenture platform by following the LeadVenture On-Site Optimization module. By learning the process for accessing the editable fields to add our content to, we can ensure the content appears on the client website:
Module: LeadVenture On-Site Optimization
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Demonstrate your understanding of SEO content and on-site optimization by completing the knowledge checks below.
Knowledge Check: Content Writing Practice
Assist teammates in writing H1, title tag, meta description, and featuredbanner content for their websites. The Trainer will review the content before it is posted.
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Module Purpose
This module aims to show how to establish and maintain an optimized internal link structure.
Module Guide
This module is part self-guided, part Trainer-assisted. You will read through the provided resources, as well as attend trainings to demonstrate how to put what you’ve learned into practice. Once you have displayed an understanding of proper link structure, you will complete a test. The Trainer will then assign you a new module to complete.
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The following readings are from external sources to aid in your understanding of holistic SEO; not just platform-specific.
In these readings, you will learn:
What are internal links?
The value of interlinking webpages.
How search engines understand internal link structures.
How to build an internal link structure.
Internal Linking
Learn the process for creating an optimized internal link structure and the value it adds to a website by following the Internal Linking module:
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Goals
SEO Campaign Strategizing
Knowing Seasonality
The following Standard Operating Procedures (SOPs) and meetings help aid your understanding of keyword research from internal documentation and virtual trainings. 7-Month SEO Campaign Plan
Demonstrate your understanding of how to establish an SEO campaign plan by completing the knowledge checks below.
Expand on the knowledge you learned during this module by reviewing this additional reading.
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Module PurposeThe purpose of this module is to demonstrate how to maintain direction and strategy throughout a customer’s SEO campaign. Module GuideThis module is self-guided. You will review the following information to gain an understanding of how to provide ongoing maintenance to a customer’s SEO campaign plan, month-over-month.
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LeadVenture Internal Link Structures
Follow the LeadVenture Link Structures module to learn how to plan and execute an internal link structure on the LeadVenture platform:
Module: LeadVenture Link Structures
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Knowledge Check: Visual Link Structure Practice
Knowledge Check: Link Structure Building Practice
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readings are from external sources to aid in your understanding of holistic SEO; not just platform-specific. Maintaining the SEO Value of a Campaign
SEO Audits
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Further reading
Expand on the knowledge you learned during this module by reviewing this additional reading.
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Demonstrate your understanding of providing maintenance for an SEO campaign by completing the knowledge checks below.
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Campaign Planning
FWD Formatting
Week 5
TBD
Week 6
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Module PurposeThe purpose of this module is to aid your understanding of how to develop an SEO strategy for long-term organic growth within a 7-month campaign plan.guide you through finding and adding information to the client sheet. Module GuideThis module is self-guided. Review the resources to understand how to set campaign goals to use as a strategy for a customer website, then demonstrate your understanding by completing the knowledge check at the end of the module. Please reach out to the Trainer with any questions.
The following readings are from external sources to aid in your understanding of holistic SEO; not just platform-specific. SEO Campaign PlanningIn these readings, you will learn:
Setting SEO Goals
SEO Campaign Strategizing
Knowing Seasonality
The following Standard Operating Procedures (SOPs) and meetings help aid your understanding of keyword research from internal documentation and virtual trainings. 7-Month SEO Campaign Plan
Demonstrate your understanding of how to establish an SEO campaign plan by completing the knowledge checks below.
Expand on the knowledge you learned during this module by reviewing this additional reading.
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Module PurposeThe purpose of this module is to demonstrate how to maintain direction and strategy throughout a customer’s SEO campaign. Module GuideThis module is self-guided. You will review the following information to gain an understanding of how to provide ongoing maintenance to a customer’s SEO campaign plan, month-over-month.
The following readings are from external sources to aid in your understanding of holistic SEO; not just platform-specific. Maintaining the SEO Value of a Campaign
SEO AuditsLearn the purpose and value of an SEO audit:
Learn how to approach an SEO audit as it relates to the customer: Read: Sitebulb: How to Approach Website SEO Audits Understand the short- and long-term benefits of an SEO audit.You will review the essential tabs we use within the client sheet in order to learn how to format and record completed monthly tasks, as well as gather client account information. Once you have reviewed the following sections, you will meet with the Trainer to walk through each tab. Client Sheet OverviewThe client sheet is hosted on the Google Sheets application and houses basic customer account information. It also acts as a shared workspace for digital marketing representatives to create, update, and modify spreadsheets to reflect campaign goals, objectives, and results. There are several tabs on the client sheet that you need to be aware of in order to perform your work as an SEO Specialist. Continue reading on to learn about these tabs and their functions in our day-to-day workflow. Client Sheet TabsFollow the Client Sheet Tabs module to learn which tabs SEO Specialists are involved with and the purpose of those tabs: |
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Module PurposeThe purpose of this module is to introduce you to the content request process in the Trello workspace to reach total fulfillment of our customer packages. Module GuideThis module is part self-guided and part Trainer-assisted. You will review the following information and attend several trainings on how to navigate the SEO Content Staging board workspace, as well as how to request content for your clients. The following information will outline:
Content Request ProcessReview the Content Request Process module to learn about the process of requesting additional content for clients based on their SEO package:
Demonstrate your understanding of providing maintenance for an SEO campaign the content request process by completing the knowledge checks below.
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Module PurposeThe purpose of this module is to help your understanding of the QA process on Trello. Module GuideThis module is part self-guided, part Trainer-assisted. You will review the following information and attend trainings to learn how to perform corrections based on the feedback given by the QA team.
After you complete on-site optimization for a customer’s website in a month, a QA Specialist will evaluate the work you completed. Based on the quality and value of your work, the QA Specialist will provide feedback for you to review. The Value of QAQA is a valuable part of the fulfillment process of monthly customer website optimization. By performing QA, we can ensure our work is accurate, organized, and adheres to best SEO practices. When we provide quality work to a website, we can enhance the user experience and help improve rankings. However, how do we track these corrections? QA ProcessA column on the QA Trello board will be created for you that will house each one of your customer cards. These cards will allow the QA team to apply labels and provide feedback for you to review. Once their evaluation is finished, they will apply a “QA Complete” label and attach a deadline to the customer card. If there are any errors in the work you performed, the QA Specialist will comment their feedback on the card for you to review, as well as complete before the deadline. Any corrections the QA Specialist leaves on the customer card are your responsibility to make.
Routinely check your column on the QA Trello board to make corrections by their deadlines.
QA Trello BoardAccess the QA Trello board to find feedback and perform any corrections to your work:
Demonstrate your understanding of the QA process by completing the knowledge check below.
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Module PurposeThe purpose of this module is to aid your understanding of how to propose YouTube video focuses for relevant SEO packages. Module GuideThis module is self-guided. Review the process for requesting YouTube video focuses for our Juniper team to create and post. Reach out the to the Trainer with any questions or clarification. YouTube VideosAs a part of our old SEO Platinum packages (occasionally other old package customers will buy YouTube optimization services at an a la carte price), you must request YouTube topics to be created and posted to their YouTube channel by our Juniper team. The Value of YouTube
Important Note: For complete optimization of a YouTube video (i.e., optimizing for title tag, meta description, video title, and video description), our Juniper team is largely responsible for creating the necessary fields. As an SEO Specialist, you only need to determine a video topic based on keyword research to relay to the Juniper team. Determining a Keyword FocusWhen you request a YouTube video, be sure that it reflects that month’s focus (i.e., if the month’s focus is touring motorcycles, be sure to request a YouTube video that focuses on one of the touring motorcycles that is in the dealership’s inventory). As long as our Juniper team can find a resource to pull information from (images and inventory details directly from the dealership website), a video can be compiled to post on the customer’s YouTube channel. Requesting YouTube Content in the WDI Tab Make your request in this column of the client sheet. You must be sure it coincides with the month of focus row as well. Your request should include the specific unit name, which you can copy from the website.
Demonstrate your understanding of how to request YouTube videos by completing the knowledge check below.
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Module PurposeThe purpose of this module is to provide the initial setup procedure for a customer in the first month of their SEO campaign. Module GuideThis module is part self-guided, part Trainer-assisted. You will review the process for platform-specific setup instructions and what first-month optimization looks like for customers.
The following Standard Operating Procedures (SOPs) and meetings help aid your understanding of keyword research from internal documentation and virtual trainings. First Month ProcessFollow the First Month Process module to learn about how to perform SEO for a client in the first month of their campaign:
Demonstrate your understanding of providing maintenance for an SEO campaign by completing the knowledge checks below.
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Module PurposeThe purpose of this module is to introduce you to tools that allow SEO Specialists to study user interaction with customer websites to make informed decisions on their SEO campaigns. These tools are Google Search Console, Google Analytics, and Google Tag Manager. Module GuideThis module is part self-guided, part Trainer-assisted. Review the information to successfully be able to navigate Google Search Console and Google Analytics to make data-driven decisions, as well as gain an understanding of Google Tag Manager and how it functions alongside these tools. Complete the Knowledge Check at the end of this module before the Trainer assigns you the next assignment.
The following readings are from external sources to aid in your understanding of holistic SEO; not just platform-specific. Google ApplicationsIn these readings, you will learn:
Google Search Console
Google Analytics 4Learn what Google Analytics 4 (GA4) is and how the metrics it tracks provide us insight into customer website performance. Please use this link to find the GA4 Skillshop courses. Important Note When each Post-Self-Assessment is complete, take a screenshot of the progress bar to send to your Team Lead. SEO Reps and Senior Reps Take the following Beginner courses and complete the Post-Self-Assessment at the end of each course:
Senior Reps ONLY Take the following Intermediate courses and complete the GA4 certification exam:
Google Tag Manager
The following Standard Operating Procedures (SOPs) and meetings help aid your understanding of keyword research from internal documentation and virtual trainings. Google Analytics and Google Search Console
Google Tag Manager
Demonstrate your understanding of Google Analytics by completing the knowledge check below.
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Module PurposeThe purpose of this module is to explain the process of reporting on SEO performance for customer websites. Module GuideThis module is part self-guided, part Trainer-assisted. You will review the materials to understand how to build a report and what metrics should be included before being tested on the reporting process. Once the resources have been read and you have passed the knowledge check, you will have completed the modules training and have become a self-sufficient SEO Specialist.
The following readings are from external sources to aid in your understanding of holistic SEO; not just platform-specific. Reporting on SEO PerformanceIn these readings, you will learn:
Creating Reports and Establishing Value
What are Essential Metrics to Report On?
NinjaCatNinjaCat is our data management for compiling SEO performance data into a report to send to clients. It pulls the data from three different areas; the Work Done Import tab, DS Import tab, and the Client Tracker.
Client TrackerAs previously mentioned above, the Client Tracker is used in reporting. We will occasionally need to access the Tracker in order to update details within it to aid the reporting process. Specifically, we need to ensure that the ID numbers for both the client sheet and SEOmonitor account for each client are there and accurate.
Having both ID numbers in the Client Tracker allows our tools to pull the correct data into the correct spots. Where to Add IDs in Client Tracker SEOmonitor ID Location (Numbers Between the “/ /”) Client Sheet ID Location (Characters Between “/ /")
The following Standard Operating Procedures (SOPs) and meetings help aid your understanding of keyword research from internal documentation and virtual trainings. Reporting with Work Done Import TabAdding all our completed monthly tasks for a client in the Work Done Import (WDI) tab ensures all the data is included in the report. However, you must also ensure the information in the WDI tab is formatted correctly so that when it is pulled onto the report, it is presentable, accurate, and organized. Rows must be created to include all aspects of our monthly tasks. This includes rows for:
WDI Tab Example:.png?version=1&modificationDate=1679074069608&cacheVersion=1&api=v2) WDI Reporting Format DemonstrationReach out to the Trainer to schedule a visual demonstration on how to format the WDI tab for SEO reporting. ReportingLearn the tools and processes involved in compiling data to generate SEO reports:
Report Call ScriptWhen Account Managers perform a report call with a client, they use a Report Call Script to more effectively communicate results. This provides more meaningful insight for clients, which can lead to more productive conversations. While Account Managers handle the majority of contact with clients, there are instances when the SEO rep will need to join a report call to talk about the report. For these cases, it is important to understand the format and data of the reports. Please review the Report Call Script from the Client Solutions (CS) resources to aid your understanding about reporting calls: 5.0 Report DifferencesUnderstanding the difference between the 4.1 reports and the 5.0 reports is important for being able to communicate reporting data. Review the 5.0 and 4.1 SEO reports, as well as the Report Differences document to aid your understanding about report sources and formatting:
Demonstrate your understanding of Google Analytics by completing the knowledge check below.
Expand on the knowledge you learned during this module by reviewing this additional reading.
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