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titlePurpose & Definitions

Purpose

Table Definitions

Ready: Is the row ready to be used by the SEO team?

Status
colourGreen
titleyes
Status
titleno

Role:

Status
colourPurple
titleSEO Rep
,
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colourGreen
titleTeam Lead
,
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colourBlue
titleJuniper
(get more specific with Juniper sub-teams) list the roles that this SOP is relevant to.

Expand
titleTo Do
  •  Write page purpose.
  •  Complete table descriptions
  •  Add and organize all seo tasks to the page
  •  Incorporate version tracking
  •  Incorporate training materials here or build from this list to create modules while minimizing content duplication
  •  Systematize/project plan & manage completion and maintenance of this page.

Procedure

Ready

Role

ARI

DS

ND

TCS

Migration Notes

📁Setup

Client Sheet Creation/wiki/spaces/DMSRV/pages/4331405358

Status
colourGreen
titleyes

Status
colourBlue
titleJuniper

X

X

  •  Migrated
  •  Merged
  •  Updated

Google Search Console Setup

Status
colourGreen
titleyes

Status
colourBlue
titleJuniper

X

X

  •  Migrated
  •  Merged
  •  Updated

/wiki/spaces/DMSRV/pages/4501962762

Status
colourGreen
titleyes

Status
colourBlue
titleJuniper

X

  •  Migrated
  •  Merged
  •  Updated

Sitemap Updates

Status
colourGreen
titleyes

Status
colourBlue
titleJuniper

X

X

  •  Migrated
  •  Merged
  •  Updated

Sitemaps (Generate & Submit) (DS)

Status
colourGreen
titleyes

Status
colourBlue
titleJuniper

X

X

  •  Migrated
  •  Merged
  •  Updated

Reputation Management New Client Setup

Status
colourGreen
titleyes

Status
colourBlue
titleJuniper

X

X

  •  Migrated
  •  Merged
  •  Updated

Yext: First Month Setup Tasks

Status
colourGreen
titleyes

Status
colourBlue
titleJuniper

X

X

  •  Migrated
  •  Merged
  •  Updated

/wiki/spaces/DMSRV/pages/4501962766

Status
colourGreen
titleyes

Status
colourBlue
titleJuniper

X

X

  •  Migrated
  •  Merged
  •  Updated

/wiki/spaces/DMSRV/pages/4575232145

Status
colourGreen
titleyes

Status
colourBlue
titlejuniper

X

X

  •  Migrated
  •  Merged
  •  Updated

How To: Set Up a Ninja Cat Account

Status
colourGreen
titleyes

Status
colourBlue
titlejuniper

X

X

  •  Migrated
  •  Merged
  •  Updated

📁 Customer Work

📁 On-Site

📁 Initial Website Optimization

📁 Initial Optimization Plan - Creation

Building Initial Keyword List

Status
colourGreen
titleYes

Status
colourPurple
titleSEO Rep

X

X

  •  Migrated
  •  Merged
  •  Updated

Grouping Keywords with Sheets

Status
colourGreen
titleYes

Status
colourPurple
titleSEO Rep

X

X

  •  Migrated
  •  Merged
  •  Updated

📁 Initial Optimization Plan - Implementation (Expectations, pace, monthly flow, etc…)

SEO First Month Optimization Checklist (Latest Version)

Status
colourGreen
titleyes

Status
colourPurple
titleSEO Rep
Status
colourBlue
titleJuniper

X

X

  •  Migrated
  •  Merged
  •  Updated

SEO Second Month Internal Link Structure

Status
colourGreen
titleyes

Status
colourPurple
titleSEO rep

X

X

  •  Migrated
  •  Merged
  •  Updated

Updating New & Pre-Owned Links in the Showroom (DS)

Status
colourGreen
titleyes

Status
colourPurple
titleseo rep

X

  •  Migrated
  •  Merged
  •  Updated

How To: 7-Month SEO Campaign Plan

Status
colourGreen
titleyes

Status
colourPurple
titleSEO Rep

X

X

  •  Migrated
  •  Merged
  •  Updated

How To: SEO On-Site Optimization (latest version)

Status
colourGreen
titleyes

Status
colourPurple
titleSEO Rep

X

X

  •  Migrated
  •  Merged
  •  Updated

Record work that has been completed

How To: SEO On-Site Optimization (section about how to record completed work)

Status
colourGreen
titleyes

Status
colourPurple
titleSEO Rep

X

X

  •  Migrated
  •  Merged
  •  Updated

Review next steps of Optimization plan for continued accuracy

  • no documentation

Status
titleno

Status
colourPurple
titleSEO Rep

X

X

  •  Migrated
  •  Merged
  •  Updated

Update client sheet for reporting

/wiki/spaces/DMS/pages/4088496145

Status
colourGreen
titleyes

Status
colourPurple
titleSEO Rep

X

X

  •  Migrated
  •  Merged
  •  Updated

Completing the Initial Website Optimization Plan (Noting Phase transition in client sheet)

Status
titleno

Status
colourPurple
titleSEO Rep

X

X

  •  Migrated
  •  Merged
  •  Updated

📁Advanced Website Optimization

Advanced Tasks

Status
colourGreen
titleyes

Status
colourPurple
titleseo rep

X

X

  •  Migrated
  •  Merged
  •  Updated

ARI Canonical Go-Forward Process

Status
colourGreen
titleYes

Status
colourPurple
titleSEO Rep

X

  •  Migrated
  •  Merged
  •  Updated

GSC Manual Inspect URL Process

Status
colourGreen
titleyes

Status
colourPurple
titleSEO Rep
Status
colourBlue
titleJuniper

X

X

  •  Migrated
  •  Merged
  •  Updated

Backlink Scan Process/wiki/spaces/DMSRV/pages/4574412838

Status
colourGreen
titleyes

Status
colourPurple
titleSEO Rep
Status
colourBlue
titleJuniper

X

X

  •  Migrated
  •  Merged
  •  Updated

Keyword Cannibalization

Status
colourGreen
titleyes

Status
colourPurple
titleseo rep

X

X

  •  Migrated
  •  Merged
  •  Updated

How To: Optimize Non-Inventory List Pages

Status
colourGreen
titleyes

Status
colourPurple
titleSEO REP

X

X

  •  Migrated
  •  Merged
  •  Updated

Sitemap Updates

Status
colourGreen
titleyes

Status
colourPurple
titleseo rep

X

X

  •  Migrated
  •  Merged
  •  Updated

How to View Google Analytics 4 Accounts/wiki/spaces/DMSRV/pages/4534206593

Status
colourGreen
titleyes

Status
colourPurple
titleseo rep

X

X

  •  Migrated
  •  Merged
  •  Updated

Digital Marketing Co-Op Information

Status
colourGreen
titleyes

Status
colourPurple
titleseo rep

X

X

  •  Migrated
  •  Merged
  •  Updated

> 📁 Month 3+

Monthly Keyword List Maintenance

Status
colourGreen
titleYES

Status
colourPurple
titleSEO Rep

X

X

  •  Migrated
  •  Merged
  •  Updated

SEF URL Basics

SEF URL Clean up (LMS course)

Status
colourGreen
titleyes

Status
colourPurple
titleSEO Rep

X

  •  Migrated
  •  Merged
  •  Updated

📁 Monthly Recurring Tasks

Checking & Making QA corrections

Status
colourGreen
titleyes

Status
colourPurple
titleSEO Rep

X

X

  •  Migrated
  •  Merged
  •  Updated

📁 Poor Campaign Performance Correction

How to audit a page for poor performance

  • No documentation

Status
titleno

Status
colourPurple
titleseo rep

X

X

  •  Migrated
  •  Merged
  •  Updated

Escalating if path is not clear

  • No documentation

Status
titleno

Status
colourPurple
titleseo rep

X

X

  •  Migrated
  •  Merged
  •  Updated

📁 Reset Tasks

/wiki/spaces/DMSRV/pages/4569268225

Status
colourGreen
titleyes

Status
colourPurple
titleSEO Rep

X

X

  •  Migrated
  •  Merged
  •  Updated

📁 Content Writing Production

/wiki/spaces/DMSRV/pages/3972694017

Content Request Format and Submission Breakdown

Status
colourGreen
titleyes

Status
colourPurple
titleSEO Rep

X

X

  •  Migrated
  •  Merged
  •  Updated

/wiki/spaces/DMSRV/pages/3941793816

Status
colourGreen
titleyes

Status
colourPurple
titleSEO Rep

X

X

  •  Migrated
  •  Merged
  •  Updated

Content Request Process

- Issues Corrections

Status
colourGreen
titleYes

Status
colourPurple
titleSEO Rep

X

X

  •  Migrated
  •  Merged
  •  Updated

Content Issues Breakdown

/wiki/spaces/DMSRV/pages/3941793816

  • In FAQ section of Creating a Content Request SOP

Status
colourGreen
titleyes

Status
colourPurple
titleseo rep

X

X

  •  Migrated
  •  Merged
  •  Updated

QA Corrections

Status
colourGreen
titleyes

Status
colourPurple
titleSEO Rep

X

X

  •  Migrated
  •  Merged
  •  Updated

📁 Youtube

YouTube Video Assignments (LMS Course)

YouTube Requests

  • Module in Training Tracker

Status
colourGreen
titleyes

Status
colourBlue
titleJuniper
Status
colourPurple
titleseo rep

X

X

  •  Migrated
  •  Merged
  •  Updated

/wiki/spaces/DMSRV/pages/4576215057

Status
colourGreen
titleyes

Status
colourBlue
titlejuniper

X

X

  •  Migrated
  •  Merged
  •  Updated

📁 Reputation Management

Reputation Management - New Client Setup

Status
colourGreen
titleyes

Status
colourBlue
titlejuniper
Status
colourPurple
titleseo rep

X

X

  •  Migrated
  •  Merged
  •  Updated

📁 Directory Listings

Yext Monthly Work

Status
colourGreen
titleyes

Status
colourBlue
titlejuniper

X

X

  •  Migrated
  •  Merged
  •  Updated

📁 Reporting

Creating a Monthly Report/wiki/spaces/DMSRV/pages/3960701017

Status
colourGreen
titleyes

Status
colourBlue
titleJuniper

X

X

  •  Migrated
  •  Merged
  •  Updated

Creating a First Month Report/wiki/spaces/DMSRV/pages/3956441089

Status
colourGreen
titleyes

Status
colourBlue
titlejuniper

X

X

  •  Migrated
  •  Merged
  •  Updated

/wiki/spaces/DMSRV/pages/4591714310

Status
colourGreen
titleyes

Status
colourBlue
titlejuniper

X

X

  •  Migrated
  •  Merged
  •  Updated

/wiki/spaces/DMSRV/pages/3925344527

Status
colourGreen
titleyes

Status
colourBlue
titlejuniper

X

X

  •  Migrated
  •  Merged
  •  Updated

📁 Additional Rep Tasks

📁 Portfolio Monitoring & Analysis

Tracking your customers performance

  • no documentation

Status
titleno

X

X

  •  Migrated
  •  Merged
  •  Updated

Identifying Best Performers & Building success stories

  • no documentation

Status
titleno

  •  Migrated
  •  Merged
  •  Updated

📁 Work Planning

SEO Monthly Calendar & Workflows

Status
colourGreen
titleyes

Status
colourPurple
titleSEO Rep
Status
colourGreen
titleteam lead

X

X

  •  Migrated
  •  Merged
  •  Updated

Kyle creating this ->

/wiki/spaces/ASUP/pages/4139974837 (Auction123 - Support - maybe can use to format SEO relevant SOP)

Status
titleno

Status
colourPurple
titleseo rep
Status
colourGreen
titleteam lead

X

X

  •  Migrated
  •  Merged
  •  Updated

SEO & SEM Late-to-Work & Unexpected Absence Procedure (ARI) (outdated)

/wiki/spaces/DMSRV/pages/3925344717 (ARI)

Status
titleno

Status
colourPurple
titleseo rep

X

X

  •  Migrated
  •  Merged
  •  Updated

📁Department Processes

📁 Meetings

Daily Standup

  • No documentation

Status
titleno

X

X

  •  Migrated
  •  Merged
  •  Updated

1-on-1: Leader and Team members

Status
colourGreen
titleyes

Status
colourGreen
titleteam lead
Status
colourPurple
titleseo rep

X

X

  •  Migrated
  •  Merged
  •  Updated

Bi-Monthly Team Leader/Member Meetings (ARI)

Status
titleno

Status
colourGreen
titleteam lead
Status
colourPurple
titleseo rep

X

X

  •  Migrated
  •  Merged
  •  Updated

📁 SOP & Process Creation

/wiki/spaces/DMSRV/pages/3927245012

Status
colourGreen
titleyes
?

Status
colourPurple
titleSEO Rep
Status
colourGreen
titleTeam Lead

X

X

  •  Migrated
  •  Merged
  •  Updated

How to use the SOP index

  • no documentation

Status
titleno

Status
colourPurple
titleSEO Rep

  •  Migrated
  •  Merged
  •  Updated

How to suggest SOP revisions

  • no documentation

Status
titleno

Status
colourPurple
titleSEO Rep
Status
colourGreen
titleTeam Lead

  •  Migrated
  •  Merged
  •  Updated

How to monitor SOP comments

  • no documentation

Status
titleno

Status
colourGreen
titleTeam Lead

  •  Migrated
  •  Merged
  •  Updated

How to suggest new SOPs be written

  • no documentation

Status
titleno

Status
colourPurple
titleSEO Rep
Status
colourGreen
titleTeam Lead

  •  Migrated
  •  Merged
  •  Updated

How to choose new SOPs to be written

  • no documentation

Status
titleno

Status
colourGreen
titleTeam Lead

  •  Migrated
  •  Merged
  •  Updated

How to add a new SOP to SEO SOPs

  • no documentation

Status
titleno

Status
colourGreen
titleTeam Lead

  •  Migrated
  •  Merged
  •  Updated

How to assign an SOP to be written

  • no documentation

Status
titleno

Status
colourGreen
titleTeam Lead

  •  Migrated
  •  Merged
  •  Updated

How to Review SOPs

/wiki/spaces/DMSRV/pages/3929407493

Status
colourGreen
titleyes

Status
colourGreen
titleteam lead

X

X

  •  Migrated
  •  Merged
  •  Updated

/wiki/spaces/DMSRV/pages/3931930851

Status
colourGreen
titleyes

Status
colourGreen
titleTeam Lead

X

X

  •  Migrated
  •  Merged
  •  Updated

/wiki/spaces/DMSRV/pages/3927015639

Status
colourGreen
titleyes

Status
colourPurple
titleseo rep
Status
colourGreen
titleteam lead

X

X

  •  Migrated
  •  Merged
  •  Updated

/wiki/spaces/DMSRV/pages/3932323855

Status
colourGreen
titleyes

Status
colourGreen
titleteam lead

X

X

  •  Migrated
  •  Merged
  •  Updated

📁Joining the TeamJoining the Team/wiki/spaces/DMSRV/pages/4333404167

Module: Initial Organizational Tools Setup

Module: Initial SEO Tools Setup

Status
colourGreen
titleyes

Status
colourPurple
titleseo rep

X

X

  •  Migrated
  •  Merged
  •  Updated

Module: Profiles Setup

Status
colourGreen
titleyes

Status
colourPurple
titleseo rep

X

X

  •  Migrated
  •  Merged
  •  Updated

Your computer gear

  • No documentation exists

Status
titleno

Status
colourPurple
titleseo rep

  •  Migrated
  •  Merged
  •  Updated

Getting to know LV & Org Chart

Module: Joining the Team (module within the training plan)

About LeadVenture

Status
titleno

Status
colourPurple
titleseo rep

  •  Migrated
  •  Merged
  •  Updated

SEO Team Structure and related teams, how we work together

  • No documentation

Status
titleno

Status
colourPurple
titleseo rep

  •  Migrated
  •  Merged
  •  Updated

Job Descriptions

  • Unable to locate for SEO

Status
titleno

Status
colourPurple
titleseo rep

  •  Migrated
  •  Merged
  •  Updated

Objectives and Key Results for our customers

  • no documentation

Status
titleno

Status
colourPurple
titleseo rep

  •  Migrated
  •  Merged
  •  Updated

Monthly, weekly, daily workflow

  • no documentation

Status
titleno

Status
colourPurple
titleseo rep

  •  Migrated
  •  Merged
  •  Updated

Communication expectations

Module: Profiles Setup (in Microsoft Teams section about Teams Etiquette)

Status
colourGreen
titleyes

Status
colourPurple
titleseo rep

X

X

  •  Migrated
  •  Merged
  •  Updated

Escalation best practices

  • no documentation

Status
titleno

Status
colourPurple
titleseo rep

  •  Migrated
  •  Merged
  •  Updated

📁 Team Lead

33%, 66%, and 100% Spot Checks /wiki/spaces/DMSRV/pages/4276092982

Status
colourGreen
titleyes

Status
colourGreen
titleTeam Lead

X

X

  •  Migrated
  •  Merged
  •  Updated

Katie’s Vacation Cheat Sheet

Status
colourGreen
titleyes

Status
colourGreen
titleteam lead

X

X

  •  Migrated
  •  Merged
  •  Updated

Call Training

Status
colourGreen
titleyes

Status
colourGreen
titleteam lead
Status
colourPurple
titleseo rep

X

X

  •  Migrated
  •  Merged
  •  Updated

📁 New Month Prep

/wiki/spaces/DMSRV/pages/3935109121

Status
colourGreen
titleyes

Status
colourGreen
titleTeam Lead

X

X

  •  Migrated
  •  Merged
  •  Updated

New Monthly Sheet Creation

  • no documentation

Status
titleno

Status
colourGreen
titleTeam Lead

  •  Migrated
  •  Merged
  •  Updated

📁 Manager

New hire form: Additional IT setup notes to include

Status
colourGreen
titleyes

Status
colourGreen
titleteam lead

X

X

  •  Migrated
  •  Merged
  •  Updated

Support Queue: How to Use

Status
colourGreen
titleyes

Status
colourGreen
titleteam lead

X

X

  •  Migrated
  •  Merged
  •  Updated

Note: Editing this page has been restricted to Senior Reps and Team Leads. This will help to minimize errors on this page as well as to maintain consistent formatting.

To Do

  • Split SEO Optimization Plan from Content Writing Plan.

    • The Campaign plan has been used as both. It is not both.

  • Implement way to track website optimization Phase change

  • Implement template for creating/ tracking website optimization plan (IRV has a good template)

  • Can we migrate Youtube completely to Juniper until we are able to kill it off completely in packaging migrations?

  • Implement Peer review procedures