Pulling Images for Dealer Spike Content
All Dealer Spike writers must submit an image with every completed piece of content, as indicated in the Finished Content Template. Use the following resources to find an appropriate image for each completed article.
OEM Database
Use the OEM database when you need a specific image related to a manufacturer or model. You may also choose to use one of these photos for a more general piece, given that many of them are high quality and engaging.
OEM Folder
Another place where you can find OEM images is the OEM Image Folder, used by the SEO team. Some of these folders organize these OEM images into icons and lifestyle images, often making for easier navigation. However, there are some OEMs not included in the folders, and you’ll have to go back to the database.
Stock Image Sheet
The Content Team actively collects good images that can be used over and over again. We keep these images in the Stock Image Sheet
Note: You are encouraged to add additional images to this sheet. If you find an image you think would benefit other pieces as well, add it to the appropriate section in the sheet and label it thoroughly and concisely.
Stock.Adobe.com
Royalty-free stock photos come from stock.adobe.com using a shared account to license images across the company.
ILP Images
In cases of hyper-specific products, the options provided above may not yield viable options for you. If this is the case, you can download an image directly from a dealer’s site. This will require an additional extension.
Note on Responsible Use
This feature should only be used on client websites and preferably only when you absolutely can’t find anything else. I want to try and avoid any image copyright issues as much as possible, so do not use this tool to download images off of websites that Dealer Spike or ARI is not affiliated with.