Google Ads Conversions Setup

Owned by Christopher Smith, created
Last updated: Nov 01, 2024 by Tia Robinson
2 min read

Below is a how to configure Google Ads conversions.

Overview:

When it comes to configuring the Google Ads Conversions, there are some defaults that are included including:

  • Conversion Source:

    • Google Hosted

      • All Primary and Not Account Default

    • Calls From Ads

      • All Primary and Account Default

    • Dynamic Call Tracking (If Setup Prior to This)

      • All Primary and Account Default

When GA4 Conversions and Audiences are Imported, they will import everything by default.

  • Conversion Source:

    • Website (Google Analytics (GA4))

      • All Primary and Account Default

    • Website (Google Analytics (UA)) - Old - Will Not See On New Accounts

      • All Secondary and Not Account Default

    • Audience (Google Analytics (GA4))

      • Example: Purchaser

Below is the steps to configure the Google Ads Account.

Steps:

  1. You will want login into the proper Google Ad Account. Using the “Tool and Settings” Menu Option, you will want to click “Conversions” under “Measurement”.

  1. You will want to first import the new GA4 conversions. You usually do this straight from GA4 Admin Panel for the Property.

    1. This will import the conversion source of “Website (Google Analytics (GA4))”

      1. Both Audiences and Conversion Events will be imported as Google Ads Conversions

    2. For GA4 Audiences and “contact_click” GA4 Event Only

      1. Remove as “Account Default”

      2. Action optimization is set to Secondary

  2. Dynamic Call Tracking AND Calls From Ads should be set up prior to this, so that should be populated already

  3. Local Actions are Created by Default Including Store Visits as Well

    1. These shouldn’t be “Account Default”

    2. Action optimization is set to Primary

  4. All Conversion Values are Not Set For All Conversions

    1. They will count the number events

    2. Will not assign dollar value

  5. Double Check to See if Data is Flowing Correctly the Next Day

Google Ads Sections:

Contact:

 

Purchase:

 

Submit Lead Forms:

 

Phone Call Leads:

 

Get Directions/Engagement/Page View:

 

Firestorm Marketing Accounts:

The following workflow is applicable to all Firestorm Marketing SEM clients who have a DealerSpike website.

Defined Workflow:

Process

Team

Update shared Google doc for any PSM website clients that migrated to a DS site, but kept PSM SEM products.

FSM SEM Team

Check shared Google doc daily for newly added accounts

Juniper

Link LV GA4 property to FSM Google Ads Account for dealer

  • Keep existing GA4 property linked, but don't use for conversions

Juniper

Import Key Events from LV GA4 property and set those as PRIMARY and categorized correctly (should never have category as “other”):

  • Submit Lead Form: form_submit

  • Contact: contact_click

  • Phone Call Lead: Dynamic Call Tracking*

Juniper

*Dynamic Call Tracking Conversions - Multi-location, same domain

  • Will select most inventory or sales # enabled UNLESS SEM team leaves note in Google Sheet to ask

  • Can reach out to Martha Montoya for questions

Juniper