Dealer Info Pages

Owned by Reina Underwood
Last updated: Jul 30, 2024 by Madison Garner
23 min read

Dealer Info Pages

With the new SEO packages, content writers will be creating content for other parts of the dealership website. Instead of talking about the products sold (like in articles and pagefooters), these pages will talk about the dealership itself.

Please refer to the Word Count document for the latest word count information.

Format

  • Keywords: Keywords will be provided by the rep in the Trello comment.

    • Be sure to include target keywords throughout the piece, including headers.

    • Be sure to include target location(s) throughout the piece, including headers.

    • Writers do not need to include every single keyword provided in a rep’s list. Instead, they should use them as guidelines that help Google understand the overall focus of the piece.

Target OEM Keywords

  • ## Your Keystone RV and Forest River Preferred Service Partner

  • Whether you need to get your Forest River RV serviced or a broken system on your camper repaired, the friendly staff at Unlimited RV is here to help.

  • We can order and install OEM camper parts for a range of brands, including Keystone RV, Dutchmen, Heartland RV, and Forest River.

Target Location Keywords

  • ## Our Many Service Options in Acheson, AB

  • ## Schedule an RV Service in Independence and Elron, MO

  • ## Finding the Right Parts in Winnipeg, MB, & Kenora, ON

  • If you live in Independence or Eldon, Missouri, it's a quick drive to our service department where our experts can install RV parts on your behalf.

  • Looking to sell or consign your used camper? Take advantage of our competitive trade-in values! We welcome buyers and sellers from all over the Kansas City area.

  • Hashtags: # for the H1, ## for H2s (mirroring articles)

  • Writing Style: Same as articles and pagefooters. Focus on a friendly, conversational tone.

  • Document Name: Normal format for DS and ARI except:

    • Instead of the vertical, use the type of page that it is: Parts / Service / About / Local - City, Abbreviated state (or City, Abbreviated province)

    • Instead of (Article) or (PF), use (Dealer Info)

[DS/ARI Normal Format]: [Parts/Service/About/Local - City, Abbreviated state (or City, Abbreviated province)] - (Dealer Content) #/#

Dealer Spike

  • Golf Car Depot (FL): Parts (Dealer Content) 2/2

  • Martin Marine Sales, Inc. (PA): Service (Dealer Content) 1/2

  • Knight Outdoor Products (TX): About (Dealer Content) 1/2

  • Bert's Barracuda Harley-Davidson (FL): Local - Tampa, FL (Dealer Content) 1/2

  • Bert's Barracuda Harley-Davidson (FL): Local - St. Petersburg, FL (Dealer Content) 2/2

ARI

  • (ARI) Red Bluff Motorsports: Local Page - Redding, CA (Dealer Content) 1/2

Using Existing Dealer Content

There may be phrases, sentences, or paragraphs of a dealership page that we want to keep as-is.

  • DO use parts of dealer content if it’s well-written and unique. There’s no need to rewrite it just for the sake of rewriting it.

  • DO NOT use dealer content if it’s poorly written or clearly templated from a marketing agency.

 

There may also be formatting aspects that we want to keep:

  • Option 1: Keep the formatting and keep the text.

    • You may only need to add content above or below the dealer’s existing section.

    • For example, this service page has a section with images and maintenance tips. The dealer still needed text with information about their service department, which was added to the top of the existing content resulting in this page.

  • Option 2: Keep the formatting, but rewrite the text.

    • You may need to rewrite the content while keeping the original format.

    • For example, this “About” page contains a great structure, but the content itself could be improved for readability as well as keyword usage, resulting in this page.

 

If you want to maintain a part of the dealership’s formatting, be sure to leave a clear note to Juniper in the Trello card. You can leave a note in the Google Doc itself as well and elaborate as-needed there.

Submitting the Content

Kickback Qualifications

  • For Parts and Service Pages: The dealer MUST already have an existing page on the subject with information on it or the rep MUST provide supplemental information from the dealer. In other words, there needs to be available information for the content team to work with.

Parts Department Page

New Location Here.

Service Department Page

About These Pages

The Service page should act as an introduction to the client’s service department, which is where customers go to:

  1. Get routine/preventative maintenance done.

  2. Get repairs and parts replacements done.

  3. Get customizations and upgrades done.

Examples of Service Pages

The Format of Service Pages

H1 unnecessary - provided by the SEO reps and already onsite

Introduction paragraph describing the business and stating that they service the product(s) in primary location (where the dealer is physically located) and near the secondary locations (the target locations near the dealer’s location).

If there are any product-specific keywords (such as travel trailer, fifth wheel, motorhome) or OEM-specific keywords (such as Forest River, Keystone RV, Dutchmen) mentioned by the rep on the Trello card, be sure to include those here as well.

  • Boat maintenance can seem like a constant chore, but you don't have to go it alone. The marine service center here at Long Lake Marina can help out with every aspect of boat maintenance, from oil changes to complete engine rebuilds. Our experienced marine technicians have the skills and resources needed to keep your boat in top condition. Keep reading to learn more about the services we provide, and feel free to contact us with any questions! You can use the contact form right here on our website, or call us at (231) 276-9910. Long Lake Marine is your trusted marine dealer in Interlochen, MI. We are family-owned and operated, and we welcome customers from Traverse City and beyond!

  • Every year at Vision RV, we service hundreds of campers in the Edmonton area and from all over Alberta. Whether you have purchased from us or not, our variety of RV services will have you covered. We deal with many different types of campers (such as travel trailers and fifth wheels) and many different manufacturers (such as Forest River and Keystone RV).Our goal is to have your camper leaving our service bays as good as new in an efficient and timely manner. After all, we know that getting out on the road and enjoying our great country is your priority. That's why we work hard to help keep you traveling in comfort and style. Our dealership is located in Acheson, Alberta, and we also serve St. Albert and Edmonton.

     

 

The following is a recommendation of sections to include. You do not need to copy the headers word-for-word. Instead, think of them as a guideline for how to format the different aspects of the service department.

You can also choose to format these pieces however you want as long as they:

  1. Cover the needed information about the service department.

  2. Meet the word count requirement.

  3. Have the primary keyword and any secondary keywords used throughout the piece in a way that Google will recognize those as the keywords.

  4. Have the target location mentioned in at least one header and at least once paragraph (in addition to the introduction and conclusion paragraph)

## Routine Maintenance

Mention the target keywords again as well as any relevant OEMs.

If there are any specific services mentioned on the dealer’s website, be sure to include those as well.

Note: Only mention specific services if they are included in the website!

Different dealers offer different services and we do not want to claim they offer a service that they do not. While it’s likely a trailer dealer can service brakes, for example, do not mention brakes unless they are mentioned on the dealer’s site.

  • Every vehicle needs regular maintenance to stay in good working order, and your powersports vehicle is no exception! Our service team is available to assist with routine tasks like oil changes and safety inspections. Some of the products and brands we service include Polaris® and Can-Am® ATVs and UTVs, Polaris® and Ski-Doo® snowmobiles, Polaris® and Sea-Doo® personal watercraft (PWC), and outboard motors from Yamaha, Honda, Suzuki, Mercury Marine, and Evinrude.

  • One of the first things you learn as a boat owner is how much work is involved in routine maintenance. Boats need to be kept clean and polished, and their engine fluids need to be replaced on a regular basis. Sure, you might be able to handle these tasks on your own, but not everyone has time for it. When you need a helping hand with routine maintenance, you can always call on the experts at Long Lake Marina! We can take care of oil changes, inspections, and tune-ups in a timely and professional manner.

  • We have the equipment and experience to get your powersport vehicle or boat in prime shape. Whether you're riding for pleasure, racing around the track, tearing it up on the trail, or flying across the water, we can help optimize your riding experience.

    For example, we can can help with:

    • Preventative ATV service, UTV service, boat service, and power equipment service tasks. This proactive maintenance helps prevent broken parts and maximizes performance.

    • ATV repair, UTV repair, boat repair, and generator repair. When your equipment stops working as it should, our service department can identify and solve the issue.

    • Customizations. We can help you plan the customization that best suits your riding style.

    We also have experience working on models from the top manufacturers in the industry, including Axis Wake, Cobalt Boats, Honda, Lund, Malibu, Mercury, Polaris, and Yamaha. 

    Give us a call and we'll get you in and out of the shop in an efficient and timely manner, so you can get back to the powersports activities that you enjoy.

* To increase word count, consider talking about the recommended frequency of routine maintenance for the given product *

Get a thorough inspection done at a service department at least once a year. This is in addition to regular maintenance that you might be doing at home, such as oil changes and tire pressure checks.

You may want to go more often if:

  • You commute to work on your motorcycle and put a high number of miles on it.

  • You use your motorcycle for racing, which can speed up wear.

  • You often ride in inclement weather, which can take a toll on the various motorcycle parts.

## Repairs

If the dealer’s site mentions handling repairs, talk about that here. If there any specific repairs mentioned on the dealer’s site, be sure to include those here as well.

## Customizations

If the dealer mentions helping to customize or upgrade the given product, you can make that it’s own section. You can talk about the benefits of upgrading (make the product better suit your lifestyle, make it unique, etc.) and the dealership’s ability to help you plan and implement your upgrade project.

## Servicing [ OEM Keyword(s) ] [ Products ]

You can also make a dedicated OEM section, rather than include it with the routine maintenance section. This can be helpful to increase word count.

## [ Secondary Keyword ] Service

One way to expand wordcount is to have a dedicated section for the secondary keywords. You can essentially repeat what you said before (such as “we offer quality and timely servicing of your [product]), but with the secondary keywords instead.

## Our Service Department Staff

You can also talk about any specific details about the staff, such as a combined 50 years of experience or any OEM-training they receive each year. This can also be a good way to add to word count.

## Parts Department

You can also give a shout-out to the dealer’s parts department, which can help expand wordcount and be another location to mention the target keywords and/or target locations.

## Misc.

Some dealers offer extra services. These are great to mention, either in the generic service sections or as their own section.

To Increase Word Count, Consider…

Talking about the benefits of visiting a service department (rather than attempting a do-it-yourself repair or visiting a generic mechanic).

Talking about when it’s best to visit a service department compared to doing it yourself. There are some vertical-specific articles in the drive (such as this one, this one

Giving tips on having a successful service department appointment

## Schedule a Service

This conclusion paragraph should mention again the keywords and target locations. Give a call to action encouraging the reader to contact the dealership or stop by their location.

[ Schedule Service Button ]

About Pages

New Page found here.

Local Page

About Local Pages

These pages are used by dealerships to help get customers in areas near their dealership, but they are not physically located in.

For example, a dealership may be located in Portland. Their local pages may be targeting Milwaukie, Lake Oswego, and Beaverton.

Examples of Local Pages

The Format of Local Pages

These are the same as “About Us” pages, and should include sections from the list of suggestions above, in addition to the H2 section (Why We Love) below. The difference between About Us pages vs. local pages is that local pages target a location the dealership serves (but may not have a physical location in). They describe all of the same dealership offerings, but you want to sprinkle in the target location keyword(s) throughout the piece. There are some minor differences with the introduction (header and paragraph) and conclusion (Contact Us), and examples of those can be found below:

# About [ Dealership Name ] Located Near [ Target Location ]

Instead of using the dealer’s physical location in the introduction header and paragraph, focus on the target location.

You’ll still want to mention the physical location of the dealership, but the focus is on the target location.

## Why We Love [ Target Location ]

Include a section that talks about the target location. This can be giving recommendations of adventures nearby, talking about the unique benefits of the location, etc. The key is to have a few more targeted keyword mentions (without it being over the top).

If the dealer’s product is niche and difficult to connect to the area, you can either skip it or talk more generically about the general area.

## Contact Us

Give a call to action and mention the target location keywords again.

[ Contact Us Button ]

Title

[Product] Near [Location] | [Other Location]

Meta Description

Include the value of the services that the dealer provides to the local area, the dealer’s name, and a call to action encouraging users from that area to engage with the dealer and/or their site.