Parts (WIP)

Owned by Madison Garner
Last updated: Aug 09, 2024
10 min read

Purpose: Introduces the reader to the dealership’s parts department, which is where customers go to: get advice on which parts to buy, buy parts, and get out-of-stock parts ordered on their behalf.

Note: If the customer wants the part to be installed by the dealership, this is handled by a separate department - the service department.

Examples

RV Dealer | Powersports & Power Equipment Dealer | Harley-Davidson Motorcycle Dealer

Note - These examples are all from dealers who have not yet filled out the new intake form, so they lack specifics that would be included for dealers who have filled out the new intake form.

Requirements

Provide information about the dealership’s parts department
Note: You do not need to follow the exact order of the outline - you can order the topics however you like as long as every relevant topic for that dealer is covered
Meet the 450 word count requirement
Have the primary keyword and any secondary keywords used throughout the piece in a way that Google will recognize those as the keywords
Have the target location mentioned in at least one header and at least one paragraph (in addition to the introduction and conclusion paragraph)
Properly use trademarks with brand mentions

Outline

  • Introduction Paragraph

  • About the Dealer’s Parts Staff

  • About the Dealer’s OEM Parts

  • About the Dealer’s Aftermarket Parts

  • About the Dealer’s Supplier Relationship

  • About the Dealer’s Gear and Apparel

  • About the Dealer’s Parts Installation

  • Conclusion Paragraph

  • “Buy Parts” Button

Format

The following covers the most popular dealership offerings. Each dealer may not offer all of them. For example, they may not sell aftermarket accessories.

When you write a Parts page, be sure to cover everything the dealer does offer (based on the Dealer Info in the OF Chatter as well as the Dealer Website). Do NOT claim the dealer offers something unless it is explicitly mentioned in one of those resources.

Introduction Paragraph

Header: NONE - provided by the SEO reps and already onsite

Body of the Paragraph

Summarized description of the parts department
State the dealer’s physical location and their target locations
Use any rep-requested product keywords
For example: Product keywords (such as travel trailer, fifth wheel, motorhome)
For example: OEM keywords (such as Forest River, Keystone RV, Dutchmen)

Need parts or accessories for your Harley-Davidson® motorcycle? The experts at Bert's Black Widow Harley-Davidson® are here to help. We maintain a wide selection of parts and accessories at our Port Charlotte, Florida, location. Whether you need to replace an outdated part or install an accessory, let us tackle it for you and get you back on the road in no time.

 

Whether you are looking to do maintenance or customization on your powersport vehicle or power equipment, the friendly staff at WSL Sport & Leisure is here to help. Our dealership is proud to carry a wide selection of parts and accessories so that you can maintain your ride and make it your own. We are knowledgeable about a variety of products including powersports vehicles, boats, trailers, and power equipment. We can help you get out on the water or out on the dusty trail and ready to enjoy an exciting outdoor adventure! We are located in Winnipeg, Manitoba, and Kenora, Ontario.

 

Every RV owner will eventually need parts and accessories. Even the highest quality campers will face wear and tear from use and end up needing replacement parts. Plus, it's common to invest in accessories as a way to customize your RV to better match your travel lifestyle. When you need quality travel trailer, fifth wheel, or other camper parts, Unlimited RV is here for you. Reach out or stop by our dealerships in Independence and Eldon, Missouri, to get started. We are a family-owned company that's operated by three generations and we are proud to serve other families in the Kansas City and Osage Beach, MO, area.

 

About the Dealer’s Parts Department Staff

Header:

Use the phrase “Parts Department”

Body of the Paragraph(s):

Mention the perks of having industry experts help you find the best parts for your needs and budget
Mention any primary and secondary product keywords at least once

Our knowledgeable parts staff are ready to help you find the right parts and accessories to keep your model in great condition. We can make recommendations based on your budget, your outdoor adventure lifestyle, and your specific model. Whether you want to replace your boat's broken part or add accessories to your powersports vehicle, we can help.

 

It can be tough knowing which part to pick for your Harley motorcycle. There are so many options available, after all! How do you find the right fit for your specific model, your budget, and your riding lifestyle It's easy when you visit our dealership. Our knowledgeable parts staff are ready to help you find the right parts and accessories to keep your Harley-Davidson motorcycle running in optimal condition. We can provide personalized recommendations that suit your needs, not our bottom line.

 

There are plenty of fifth wheel and travel trailer parts available on the market. While it's nice having so many options, it can also feel overwhelming trying to pick the right one! The knowledgeable staff at Unlimited RV are here to help. We can help you find the right parts and accessories for your camper. Whether it's a Forest River or Dutchmen model, we can help you find the ideal part.

 

About the Dealer’s OEM Parts and Accessories Inventory

Header:

Body of the Paragraph(s):

We have the largest selection of parts for all Polaris® models, new and old. But that's only one of the many OEM options we carry. We also carry OEM parts for brands like Triton Trailers and Nitro Trailers. These OEM parts will be perfectly compatible with your given ATV, UTV, or cargo trailer and can offer an unparalleled level of performance.

 

Nothing can beat the compatibility of an OEM part. After all, those items are created by the manufacturer for the exact model in mind! You won't need to worry about an ill-fitting accessory or one that compromises the performance of your camper. Instead, get the peace of mind that comes with using OEM RV parts. We can order and install OEM camper parts for a range of brands, including Keystone RV, Dutchmen, Heartland RV, and Forest River.

 

To keep your Harley motorcycle in great condition, you'll want to use Harley-Davidson parts and accessories. These will have the high quality you expect from Harley and will have guaranteed compatibility with your given H-D motorcycle.

 

About the Dealer’s Aftermarket Parts and Accessories Inventory

Header:

Body of the Paragraph(s):

 

About the Dealer’s Supplier Relationship

Header:

Body of the Paragraph(s)

Is your camper in need of repairs, maintenance or customization?  Unlimited RV is proud to carry a wide selection of parts and accessories so that you can maintain your camper and make it your own. If we don't have the needed part in stock, we're happy to order it for you.

 

Our inventory is full of parts for powersports vehicles, power equipment, and more. Maybe the manufacturer recommends you replace a given part due to its age as part of preventative maintenance. Maybe you want to upgrade your powersports vehicle to be better-suited to your preferred types of trails. Whatever the situation, we likely have what you need in-stock. If we don’t have it in our inventory, we're happy to order it for you.

 

We are proud to carry a wide selection of Harley parts and accessories to suit a wide range of needs. These include parts for sport bikes, touring motorcycles, and cruisers. Whatever item you seek is likely in-stock in our parts department. If not, we can order the item on your behalf.

 

About the Dealer’s Gear and Apparel Inventory

Header:

Body of the Paragraph(s)

 

About the Dealer’s Parts and Accessory Installation

Header:

Body of the Paragraph(s)

Getting the needed motorcycle part is one thing. Getting it installed correctly is another! That's why our expert service department is available to install Harley parts and accessories. Our service department is located in Clearwater, Florida, and is a convenient location for those in the Tampa and St. Petersburg area.

 

Don't have the time, experience, or tools for a given parts installation? That's okay - because we do! Bring your power equipment or powersports vehicle to our dealership and let our service department handle it for you.

 

If you live in Independence or Eldon, Missouri, it's a quick drive to our service department where our experts can install RV parts on your behalf. It's a great option for those who do not have the experience, tools, or time needed to handle camper parts installation. Let us handle the parts installation while you focus on planning your next vacation!

 

Conclusion Paragraph

Header:

Body

Tips for Increasing Word Count

If limited information is provided for you, use these ideas to bulk up the page in order to meet word count requirements.

In the “Parts Staff” Section

Talk about the cases when a new part may be needed

In the “OEM Parts and Accessories” Section

Talk about the difference between OEM and Aftermarket parts

In the “Ordering Parts” Section

Talk about when to order parts on your own versus going through a parts department

In the “Parts Installation” Section

Talk about the advantages of letting a dealership install the part for you