About Us
Purpose: These pages give an overview of all the great things a given dealership offers, such as a parts department and service department.
Examples
RV Dealer | Marine Dealer | Powersports & Power Equipment Dealer | Harley-Davidson Motorcycle Dealer
Note - These examples are all from dealers who have not yet filled out the new intake form, so they lack specifics that would be included for dealers who have filled out the new intake form.
Purpose:
Provide information about that specific dealership.
Things to Avoid:
Making specific claims beyond what’s provided on the dealer’s website and the Dealer Info in Salesforce. For example, claiming a dealership does winter storage of boats, but that isn’t mentioned in the resources available to the writer.
Outline
Introduction Paragraph
About the Products Sold
About the Parts Department
About the Service Department
About the Finance Department
About the Trade-In Program
About the Rental Program
About the Dealer’s History/Staff
About Any Other Offerings
Conclusion Paragraph
“Contact Us” Button
Format
The following covers the most popular dealership offerings. Each dealer may not offer all of them. For example, they may not have a Service Department or may not offer Trade Ins.
When you write an About Us page, be sure to cover everything the dealer does offer (based on the Dealer Info in the OF Chatter as well as the Dealer Website).
Introduction Paragraph
Header: NONE - provided by the SEO reps and already onsite
Body of the Paragraph
About the Dealership’s Products
Header:
Body of the Paragraph(s):
About the Dealership’s Parts Department
Header:
Body of the Paragraph(s)
About the Dealership’s Service Department
Header:
Body of the Paragraph(s)
About the Dealership’s Finance Department
Header:
Body of the Paragraph(s)
About the Dealership’s Trade-In Program
Header:
Body of the Paragraph(s)
About the Dealership’s Rental Program
Header:
Body of the Paragraph(s)
Miscellaneous
Some dealerships offer riding schools, boat storage, events, and other such things. Each of these could be their own section, but below is a list of examples that could be used.
About the Dealer’s History/Staff
Header:
Body of the Paragraph(s):
Conclusion Paragraph
Header:
Body