Click-Through Rate Optimization

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Purpose

We update metadata based on research in Google Search Console to improve click-through rates and bring more visibility to high-value pages.

Procedure

Inputs:

Client has had SEO for over 1 year.
Client is in need of refreshed content to improve Click-Through Rates.

Google Search Console accounts either live in the seo@dealerspike.com profile or the sem@dealerspike.com profile.

Now we will navigate to the client’s account in GSC.

Enter the URL in the “Search Property” bar.

Find pages with high impressions but low click-through rates.

Go to Performance → Search results on menu to the left.
Make sure Total clicks, Total impressions, & Average CTR are selected.
Select Pages.
Sort by Impressions (high to low).
Choose 3 pages with low-performing CTRs.

Helpful Hint: Make sure they’re pages we can optimize.

Now we’re going to find keywords with high clicks that we can optimize for.

Click on the chosen page.
Select Queries.
Sort by Clicks (high to low).
Choose keywords/queries that would be valuable to optimize for (look at search volume) and use those keywords in the refreshed metadata
Do this for every chosen page.

Helpful Hint: No need to remove/replace exisiting valuable keywords in metadata, simply add more valuble keywords where possible. (Do remove keywords with low search volume).

Now that you’ve chosen a few valuable pages to optimize and a few valuable keywords to use, you can begin your metadata optimizations.

Outputs:

Selected pages are optimized with valuable keywords to yield better click-through rate performance.

DigMS - Digital Marketing Services

Click-Through Rate Optimization

Analytics

Purpose

Procedure

Inputs:

Outputs:

FAQs

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