Click-Through Rate Optimization
This SOP is a work in progress. If you notice anything that is out of date, could be more clear or could be more efficient please update the SOP or add a comment to start a conversation.
Purpose
We update metadata based on research in Google Search Console to improve click-through rates and bring more visibility to high-value pages.
Procedure
Inputs:
Client has had SEO for over 1 year.
Client is in need of refreshed content to improve Click-Through Rates.
Outputs:
Selected pages are optimized with valuable keywords to yield better click-through rate performance.
FAQs
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