The first slide of the Target Digital Advertising (TDA) report has an overview of the key performance indicators (KPIs); impressions, clicks, CTR and conversions.

Impressions: The number of times the ads were shown to a user. A $1,000 TDA budget will give a minimum of 125,000 impressions.

Clicks: The number of times a user clicked on the client's ad and went to their website.

CTR: The ratio between clicks and impressions. The average CTR for TDA is .12%.

Conversions: The total number of form submissions filled out on the client website after seeing/clicking an ad plus the total number of store visits after a user saw/clicked on an ad.

Click-Thru Conversions: The number of times a user saw an ad, clicked on it and then created a conversion.

View-Thru Conversions: The number of times a user saw an ad, did NOT click on it but still went to the website later on and converted or visited the store.

2. The second slide of the TDA report summarizes the "search" targeting tactic. The slide will show the KPIs for this tactic alone. It will also break down each display set's statistics, if there are multiple. This targeting tactic finds users based off of their search behavior. This includes the keyword terms that they are searching for along with contextual keyword targeting, which is based off of the content that users are looking at. This tactic relies heavily on the keyword list that we provide when creating a new campaign. We can also always add new, relevant keywords to the campaign to help improve the performance of the search targeting tactic.

3. The third slide of the TDA report summarizes the "geofencing" targeting tactic. The slide will show the KPIs for this tactic alone and also breaks down the statistics of each target zone. The amount of target zones listed on this side are limited but the full list can be accessed through the Simpli.fi platform. Each time a user has their location services enabled in any of the "target zones," the user will be eligible to be targeted with our client's display ads for 30 days after. When anyone in these target zones are served an ad, that will count as an impression. If they click on the ad, which goes to the client website, it will count as a click. The users can then convert directly on that click's visit or they can see the ad and visit the site later on and then convert, which will count as a view-thru conversion.

4. The third slide of the TDA report summarizes the "site retargeting" tactic. The slide will show the KPIs for this tactic alone. It will also break down each display set's statistics, if there are multiple. This targeting tactic shows ads to users that have previously visited the client's site. Installing the Simpli.fi pixel on our sites allows us to create a list of every user that visits the site. This is the same idea as a remarketing tag that allows us to create a remarketing list/remarketing audience. Doing this allows us to target people that have already shown interest in the site or are already familiar with the brand, who will be more likely to click on our ads or go back and convert.