This is a roadmap for the Core SEO Team to use as a guide for when things are happening throughout the month and when certain milestones are being hit. I expect you to do your best to meet these objectives and to proactively communicate when you think you aren’t.
Please use the FWD AI sheet to make all edits to your content this month. if you have issues please reach out to Grant or Lance.
Daily Task Priority:
Support Cases - 48h Turnaround Time
Kickbacks and QA Corrections on the sheet
1st and 2nd Month Clients
3+ Month Client Work
Monthly Quick Links:
Start Date | Due Date | Status | Who Does It? | Task | Notes |
|---|---|---|---|---|---|
Jan 1, 2025 | Jan 10, 2025 | in-progress | Juniper | Reporting cycle starts | Review the current reporting cycle here: LINK TO REPORTING Page |
Dec 30, 2024 | Jan 6, 2025 | Completed | SEO REP | SEO team completes QA corrections and wraps up any outstanding work. | Slightly behind due to the holidays, once staffing levels out we should be able to get completely caught up. |
Jan 3, 2025 | Jan 3, 2025 | Completed | Katie | Katie reassigns clients in Salesforce | Make sure to double check your new client lists. |
Jan 6, 2025 | Jan 6, 2025 | not Started | SEO REP | Reps assign themselves all client work for the month. | Reps will need to assign themselves all tasks listed on their dashboard. |
Jan 6, 2025 | Jan 6, 2025 | in-progress | SEO REP | Reps double check that all clients have all the tasks for their package, the correct quantity of tasks, and making any notes on the missing task spreadsheet. | Link to the spreadsheet in question: https://docs.google.com/spreadsheets/d/1vkBqm3LteDmDNdY4ejxFVtCYIgIyyY5yqdUJml6TVGY/edit#gid=718009605 |
Jan 6, 2025 | Jan 6, 2025 | not started | SEO REP | Audit and Correct FWD Rows | Reps will go through all their client’s checking the FWD rows for November to ensure they are as complete as possible, and will align with the AI generation tool. Also need to ensure the pick is still a solid choice - Do they have inventory?
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Jan 7, 2025 | Jan 8, 2025 | Not started | SEO REP | Audit Dealer Info Tab on AI Sheet | Rep will be going through their client’s information on the “Dealer Info” tab on the AI sheet to ensure the Dealer Name, and locations are correct. |
Jan 7, 2025 | Jan 7, 2025 | Not started | Grant | Export FWD Rows for January | I will do an export of Salesforce FWD data and import that into the AI Sheet |
Jan 7, 2025 | Jan 7, 2025 | not started | Grant | Generate Content & Move to Rep Sheets | I will then run the content generation process to create the first pass of content outputs. Then i’ll move the content to the rep-specific tab where the rep will be able to review. |
Jan 8, 2025 | Jan 10, 2025 | not started | SEO REP | Multi-Location Override Sheet Updates | Reps with multi-location dealer will input the correct location for each location-specific FWD row. This will change the primary location for the generated content |
Jan 10, 2025 | Jan 10, 2025 | not started | Juniper | Reports are sent | Thank you Juniper! |
Jan 8, 2025 | Jan 15, 2025 | not started | SEO REP | Rep Content Review and Refinement | Reps will review all of the AI-generated content on their specific tabs, make any necessary edits to refine into final content.
Note: If a customer is missing from the FWD Export please add them to the tab ”Missing in FWD Export”. |
Jan 9, 2025 | Jan 24, 2025 | not started | QA | QA Checks Content | QA will check out the content and provide feedback on the sheet for the header. |
Jan 16, 2025 | Jan 24, 2025 | not started | SEO REP | QA Corrections in Sheet | Reps will alter the on-site content to ensure alignment with best practices. |
Jan 20, 2025 | Jan 31, 2025 | not started | Juniper | Content Posting | Juniper will be posting content in sections based on when the rep is ready for posting. WD records will be linked by default in the export, or at least they will be. |